Venture Hacks: Winning the Hearts and Minds of Investors - Bill Reichert - Igniters Meetup
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Transcript of Venture Hacks: Winning the Hearts and Minds of Investors - Bill Reichert - Igniters Meetup
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Speaker: Bill Reichert
Igniters MeetupVenture Hacks: ‘Winning the Hearts and Minds of Investors'
Sponsored by:
Hosted by: http://www.vorkspace.com- Workspace of the Future
http://meetup.com/igniter
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GETTING TO
Crafting a Compellin
g Summary
of Your Value
PropositionBill Reichert Managing Director Garage Technology Ventures
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Pitch Coach Wisdom:
Start with the problemTell a story
Follow this templateShow your passion
Explain what you doShow a big market
Tell them your exit strategy.
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You have 20 seconds . . .
Or go home.
To be COMPELLING !!
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Typical Elevator Pitch
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”CoolCo is a dynamic startup company that has developed a revolutionary
technology that is going to disrupt our $56 billion industry. Our team has over 45 years of combined experience, and we have three patents pending. We
project that our curve-jumping, paradigm-shifting solution will transform . . .“
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Huh ??
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YOU
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WOW
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When do you need to Wow?
Pitching to investorsTalking to customersSchmoozing at eventsPosting updatesRecruiting employeesLooking for strategic partnersSending out emailsOn your websiteLeaving voice mailsPress releases, marketing materialsTeam trainingALL THE TIME!
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BE CLEARWhat do you do?
BE CREDIBLE Can we believe you?
BE COMPELLING How much better are you?How are you different?
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Model for crafting your WOW!
1DESCRIPTION
What do you do better than anyone?
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Model for crafting your WOW!
2BENEFIT
What compelling benefit do you offer to whom?
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Model for crafting your WOW!
3DIFFERENTIATIONHow are you different?
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Model for crafting your WOW!
1 2
3
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G E T T I N G T O W O WA L T E R N A T I V E A P P R O A C H E SALTERNATIVE APPROACHES
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T e l l a S T O R YP a i n t a P I C T U R E
Imagine if . . .
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Use an ANALOGY
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Drop a really big name
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G r e g H o l s e n4 0 8 / 2 6 0 / 5 3 2 64 0 8 / 6 8 5 / 1 0 0 8G r e g . H o l s e n @ r o c k p o i n t s t u d i o s . c o m
E N G A G I N G P R E S E N TAT I O N S T H AT T E L L S T O R I E S W I T H O U T C O M E SP O W E R P O I N T P R E Z I F I L M V I D E O T R A N S M E D I A
TURN YOUR PRESENTATION AROUND
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“Art of the Start”Online course at Skillshare.com
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For questions, comments, or slides
@billreichert
R E S O U R C E S F O R E N T R E P R E N E U R S .
Garage website:http://www.garage.com
w w w. g a r a g e . c o m
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Speaker: Bill Reichert
Igniters MeetupVenture Hacks: ‘Winning the Hearts and Minds of Investors'
Sponsored by:
Hosted by: http://www.vorkspace.com- Workspace of the Future
http://meetup.com/igniter