Information Search on the Web as a double-loop learning process

Fernando Colmenero, Professor, University of Minho

et Christophe Benavent,

Professor, Université Paris Ouest

Follow @benavent and http://imarketing.blogspot.com

Theoretical elements● Abundance of information vs scarcity in

classical decision models==>Information search as a flow of micro-decision

● Exploring pattern of learning « on course »==> Information search as « problem solving »

Conclusion● An obsolete research but

● A new avenue with multiplication of search solution ( SNS, Apps, RSS reader, alternative search engine) :

● methods are the keys for search.● A promising methodology at the crossroads of

quantitaive analysis and nethnographics.

Methodology : naturalistic experiment

● Recording behavior and reflexive elements with a video capture software

● Coding the video at the level of elementary action.

● Descriptive analyse of sequences (typology)● Analysis of sequential action through a markov

process approach● Testing the stability of model along the

sequences

20 subjects, 4 tasks, 8 hour of video, 1142 actions