Size of Business = Revenue over the trailing 12 months

Business Growth = Revenue Growth over the Trailing 12 Months versus Prior 12 months

Profitability = Vendor Margin (Profit/Revenue), Includes Vendor Funding and Terms

Inventory Management = Inventory Turnover Rate

Operational Performance = PO Management, Supply Chain Responsiveness and Special Projects

Designed to optimize the customer experience and reward the most strategic vendors

VENDOR INCENTIVES PROGRAM (VIP)

Sales Performance

INCREASE TO LAST YEAR PERCENT TO TOTAL

MEN’S 36% 80%

WOMEN’S 30% 14%

KID’S 56% 6%

TOTAL SALES DOLLARS ARE UP 37% TO LY

2017 sales dollars are projected to increase by 29%

MEN

MEN-Noteworthy-

KHAKI Pant Styles are + 52%, lead by the relaxed taper comfort waist

X-Series Denim has sold close to 9,500 units YTD, slim fits being the strongest

13” Inseam Shorts sales are up 30% TY and represent 45% of total shorts sold

Heavyweight Pocket Tee sales are up 50% YTD

Premium FLEX denim to debut on Amazon this month

KHAKI Fit Story

Enhanced Product Detail Pages A+

Enhanced Product Detail Pages A+

Women

Women

PLUS Styles are +57%

5-Pocket Denim styles are + 41%

Short Sleeve Work Shirt is + 39% & Solid Pique’ Polo in regular sizes S-2XL is + 15%

Long Sleeve Plaid Shirt Program is established and Year-Round, 10.5K units sold

Introduced Women’s Modern Fit Pull-on Styles (Knit/Bi-Stretch Twill & Denim)

-Noteworthy-

Women’s Denim Fit Guide

Women’s Twill Pant Fit Guide

Enhanced Product Detail Pages

A+

KIDSBoys

Girls

KIDS-Noteworthy-

Dickies Boy’s Polo was the #1 purchased Kid’s uniform item for Back-to-School YTD boy’s pique’ polo is + 86% and boy’s performance polo is + 231%

Amazon Buyer recognizes Dickies Kids as a Year-Round Business, referred to us as the “Only Game in Town”

Dickies Boys Basics remain strong despite French Toast BTS launchUltimate Khaki has the highest ratings of any Dickies product given the # of reviews

Dickies Kids are exceeding profitability goals as buyer re-set prices above MAPSUCCESS STORY

Boy’s Ultimate Khaki

Boy’s Performance Polo

A+Enhanced Product Detail Pages

Boy’s Denim Fit Guide

Girl’s Denim Fit Guide

LOWEST PRICE OF THE SEASON – FATHER’S DAY

E-MAIL Blast

AMG Campaign

LOWEST PRICE OF THE SEASON RESULTS

28 MILLION Impressions

202,000 Glance Views

$4.95 return on ad spend vs. $5.00 KPI goal

Overall sales were up 47.5% Y.O.Y.

PRIME DAY – JULY 12THVIP Vendor in-cart Promotion

Prominent above-the-fold placement on Amazon’s homepage

30% off Clothing for Prime Members only

Secured three Lightning Deal Spots (two Men’s/one Women’s)

Participated in a ‘Deal of the Day’ leading up to Prime Day

PRIME DAY Results

- Lighting Deals sold 797 units

- Dickies largest sales day in Amazon history Sales were up 104% to Prime Day last year

- Deal of the Day inclusion sold 228 units

Denim Node

SPRING EPC

Amazon Marketing Services

AMS – Dickies KHAKI headline vs. DOCKERS

Click through to Denim Node

AMS – Current Headline Campaign Examples

Total sales are calculated from the sales generated from clicks on your ads for up to two weeks after those clicks occur. This includes sales of the products you advertised as well as sales of other products associated with your brand that can be attributed to those clicks. If you’re running multiple campaigns for products in your brand, we de-duplicate attributed sales to avoid double reporting. For Headline Search and Product Display ads -but not for Sponsored Products ads- total product sales includes sales fulfilled by both Amazon and third-party sellers.

AMS – Dickies Uniform Polo

AMS Campaigns – Keywords & Customer Search Terms

Can select Add all for the purpose of finding keywords

Using the ADD ALL feature to Find Search Terms

Search Terms results generated by Add All Campaign

AMS ASIN Copy & Paste

Dickies Brand Store today

Brand Store Refresh Rough Mock-up

SLIDE SHOW…

….and/orExample slides: Scrubs – Chef – Backpacks & Tool Bags – Belts & Accessories

Brand Store Refresh – Licensed Categories

VINE

Q4 MarketingVIP In-Cart Promo for Black Friday/Cyber Monday (Tentative/TBD)

LPOS – two weeks in November/December (Tentative/TBD)

Deal-of-the-Day Participation (TBD)

DENIM EPC and Women’s EPC featuring Pull-On Styles

Halloween Shop

Best Deals/Lightning Deals

Coupon Test(s)

WD Best Practices

• Weekly conference call with Men’s Workwear Sr. Vendor Manager

• Bi-weekly conference call with Women’s Buyer

• Monthly call with Kid’s Buyer

• Monthly forecasting call with Sr. Vendor Manager and Buyers

• Monthly call with Sr. Vendor Manager to review operational performance

• Weekly recap for Buyers – fill rates, OOS, in stock dates, obsolete SKUs (to turn off), suggested order builds

Vendor Report Card

CHALLENGESPurchase Order window – WD is currently at four days, Amazon goal is three

Shortage Deductions – unusually high and unfounded, poor dispute process

Chargebacks – Amazon is quick to take and slow to return, reversal process is often tedious and labor intensive

Allowances expected from vendors (transportation/damages/co-op…) The unknown

Marketing policies have tightened, onus on vendor for 100% financial support

Reliance on the “system”, little or no manual intervention from Buyers, inventory more micro-managed than ever before