VEM Global Hospitality Briefing

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TRAVEL CATEGORY

get vertical. go local.

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DON’T WASTE MONEY


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Message is broadcast – and tracked –through thousands of global and niche sites dedicated to resort & lodge travel deals.

NETWORK


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NETWORK EXAMPLES:


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NETWORK E-MAIL BLASTS


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DYNAMIC AND CONTEXTUAL E-MAIL MARKETING SPONSORSHIPS


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LANDING PAGE

A complete property profile

Clickable categories detail property’s features and points of difference

Booking requests by event type

Separate links for website visits & reservation requests

Property photos and high-quality video

Property’s deals and special offers


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THREE WAYS TO CONTACT THE PROPERTY DIRECT

E-mail RFP for groups

Telephone tracking number

Visit Website link


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TRACKING

Impressions, web site visits, email inquiries, and phone calls for transient & group business.

2152 22 11232868


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GROUP RFP

Number of attendees

Inquiry dateEvent type

Customer & organization names

Rooms requested


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CALL RECORDING

Records calls in mp3 format, allowing users to listen to the content of each call.

0:59

Oct 2, 2008 8:39:39

Unreviewed570.489.8586

Dallas, PA


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DYNAMICALLY CHANGING PHONE NUMBERS

Client website (notice the standard resort 1-800 contact number)


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DYNAMICALLY CHANGING PHONE NUMBERS

Each online tracking number automatically transfers to your site from your advertisements for complete data on call lead generation.

800 Tracking Technology & Dynamic 800 Technology Example (Notice the 866 number)


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Notice the same 866 ResortsandLodges.com® tracking number


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VIDEO NETWORK

Reviews & rates

Optimized page titles & descriptions Playlists for maximum

page popularity

Multiple video channels


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TOP 10 AD PLACEMENT

Additional placement and articles property specific to the top 10’s by region

Contextual ad placement best deals & regional travel deals on article pages


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TRAVEL GUIDE

Property text ads appear within relevant content about the region

Regional “Stay Here” banners highlight premiere properties


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Visitors Profile

Traffic Sources

Conversion Rate

Avg. Order Value

Top Revenue Sources

GOOGLE ANALYTICS

Google Analytics tools allow us to show detailed revenue figures including number of transactions, number of purchased products and much more.


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Connectivitylost & repeat calls

Quick comparisonof call performance

PHONALYTICS DASHBOARD


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HD VIDEO


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WEBSITE DESIGN

Professional website design includes templates, upgrades & custom design options.

VEM Global Hospitality Briefing

Documents

Transcript of VEM Global Hospitality Briefing