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Headline

Name, Date

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SOASTA 3rd Party Analytics

James Urquhart

Third Party Performance Is

Critical

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The Front-End Dillemma

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http://digiday.com/publishers/new-york-magazine-penalizes-advertisers-data-hogging-ads/

In a study of the top 25 news web sites, ads:• Take up only 9 percent of web pages graphically• Use 55 percent of the bandwidth• Account for 54 percent of the load time.

Third party content has tremendous impact on user experience

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From small sample, a surprisingly consistent

~60%of resource traffic is from 3rd party domains

The SOASTA DPM Platform

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It starts with data…

330 billion beacons collected since 6/2013

~68 billion beacons collected in 1Q2016

Among top 20 customers, ~40% of beacons contain resource timing

Every beacon stored forever!

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…but it’s all about the analytics

mPulse, CloudTest and TouchTest provide real time analytics for RUM, load testing, and mobile, respectively.

DSWB provides environment for creating and consuming innovative new analytics.

SOASTA 3rd Party Analytics first “solution pack”, targeting resource analytics.

Analyzing Third Party Resources

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SOASTA 3rd Party Resource Analytics

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What is the scope of my 3rd party usage?

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Where are my problem areas?

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Where are my problem areas?

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What’s happening with that provider?

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What about specific resource performance?

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SOASTA 3rd Party Analytics

James Urquhart