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Velocity - 2016 Digital Performance Management
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Transcript of Velocity - 2016 Digital Performance Management
CONFID EN TIAL – No t f o r D i s t r i bu t i o n | © 20 16 S OA STA , A l l r i gh t s re se rv ed .
Headline
Name, Date
CONFID EN TIAL – No t f o r D i s t r i bu t i o n | © 20 16 S OA STA , A l l r i gh t s re se rv ed .
Rosetta Stone: Translating a Web Perf Discussion into a Revenue Perf Discussion Dan Boutin, September 22, 2016
CONFID EN TIAL – No t f o r D i s t r i bu t i o n | © 20 16 S OA STA , A l l r i gh t s re se rv ed .
Why do I need to learn another language?
CONFID EN TIAL – No t f o r D i s t r i bu t i o n | © 20 16 S OA STA , A l l r i gh t s re se rv ed . 4
Amazon is eating your lunch, and it’s not even close
CONFID EN TIAL – No t f o r D i s t r i bu t i o n | © 20 16 S OA STA , A l l r i gh t s re se rv ed .
SOASTA’s Translation
CONFID EN TIAL – No t f o r D i s t r i bu t i o n | © 20 16 S OA STA , A l l r i gh t s re se rv ed .
Identify campaigns that are:• Highly effective• Stale• Ineffective• Impacted by poor web
performance
SOASTA’s unique & innovative approach – Real-time Analytics
Maximize revenue of campaigns and promotions by optimizing in real-time
CONFID EN TIAL – No t f o r D i s t r i bu t i o n | © 20 16 S OA STA , A l l r i gh t s re se rv ed . 7
The SOASTA Difference – Why are we unique?
Real-Time Campaign Analytics
Real-User Performance
Data
• All of the data, all of the time, forever
• No sampling
CONFID EN TIAL – No t f o r D i s t r i bu t i o n | © 20 16 S OA STA , A l l r i gh t s re se rv ed . 8
SOASTA Real-Time Campaign Analytics
Anomaly Detection (Tolerance Bands)
All Activity
Activity by Campaign
Cumulative Revenue
All Activity
Cumulative Revenue by Campaign
Anomaly Detection Revenue spike? Is there
a price error?Revenue too low? Check
webperf
CONFID EN TIAL – No t f o r D i s t r i bu t i o n | © 20 16 S OA STA , A l l r i gh t s re se rv ed . 9
Real-Time Session Path Analysis
CONFID EN TIAL – No t f o r D i s t r i bu t i o n | © 20 16 S OA STA , A l l r i gh t s re se rv ed . 10
How does this help you?
Business: I want to make more money
IT Ops: What do I
improve first?
CONFID EN TIAL – No t f o r D i s t r i bu t i o n | © 20 16 S OA STA , A l l r i gh t s re se rv ed . 11
Top 3 challenges our customers address to start their DPM Journey
• How does web performance impact conversion,
revenue and user engagement?
• How do we build more accurate performance tests with
our own user data
• How to prioritize areas for improvement that have the
greatest impact on conversion and engagement?
CONFID EN TIAL – No t f o r D i s t r i bu t i o n | © 20 16 S OA STA , A l l r i gh t s re se rv ed .© 2014 SOASTA. All rights reserved. 12
More revenue? It’s Use Cases!
Promotions. A/B Tests. Inventory.
Promotion not performing?…then be pro-active!
CONFID EN TIAL – No t f o r D i s t r i bu t i o n | © 20 16 S OA STA , A l l r i gh t s re se rv ed .© 2014 SOASTA. All rights reserved. 13
More revenue? It’s Use Cases!
….cut the price. Send out another e-mail blast..
CONFID EN TIAL – No t f o r D i s t r i bu t i o n | © 20 16 S OA STA , A l l r i gh t s re se rv ed .© 2014 SOASTA. All rights reserved. 14
More Revenue? It’s Use Cases!Get involved in the design. Build alternate scenarios.
CONFID EN TIAL – No t f o r D i s t r i bu t i o n | © 20 16 S OA STA , A l l r i gh t s re se rv ed . 15
DPM – The business view
(Digital Operations Center)
CONFID EN TIAL – No t f o r D i s t r i bu t i o n | © 20 16 S OA STA , A l l r i gh t s re se rv ed .
Rosetta Stone: Translating a Web Perf Discussion into a Revenue Perf Discussion Dan Boutin, September 22, 2016