Vehicle Recalls Hilary Bates – Warwick Business School Mike Lewis – Bath Business School...
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![Page 1: Vehicle Recalls Hilary Bates – Warwick Business School Mike Lewis – Bath Business School Matthias Holweg and Nick Oliver – Judge Management Institute -](https://reader036.fdocuments.us/reader036/viewer/2022082819/56649f275503460f94c3e817/html5/thumbnails/1.jpg)
Vehicle Recalls
Hilary Bates – Warwick Business SchoolMike Lewis – Bath Business School
Matthias Holweg and Nick Oliver – Judge Management Institute - Cambridge
![Page 2: Vehicle Recalls Hilary Bates – Warwick Business School Mike Lewis – Bath Business School Matthias Holweg and Nick Oliver – Judge Management Institute -](https://reader036.fdocuments.us/reader036/viewer/2022082819/56649f275503460f94c3e817/html5/thumbnails/2.jpg)
Data Sources
• Vehicle Inspectorate UK
• National Highway and Transport Safety Authority
![Page 3: Vehicle Recalls Hilary Bates – Warwick Business School Mike Lewis – Bath Business School Matthias Holweg and Nick Oliver – Judge Management Institute -](https://reader036.fdocuments.us/reader036/viewer/2022082819/56649f275503460f94c3e817/html5/thumbnails/3.jpg)
4351 46
55
68
54
85
73
103
123
137
0
200,000
400,000
600,000
800,000
1,000,000
1,200,000
1,400,000
1,600,000
1,800,000
2,000,000
1992 1993 1994 1995 1996 1997 1998 1999 2000 2001 2002
Num
ber o
f Veh
icle
s
0
25
50
75
100
125
150
Num
ber o
f Inc
iden
ts
Total Number of Vehicles Recalled Total Number of Recall Incidents
![Page 4: Vehicle Recalls Hilary Bates – Warwick Business School Mike Lewis – Bath Business School Matthias Holweg and Nick Oliver – Judge Management Institute -](https://reader036.fdocuments.us/reader036/viewer/2022082819/56649f275503460f94c3e817/html5/thumbnails/4.jpg)
Ranking
Manufacturer
Recall Volumes as % of Total
Registrations
1 FERRARI 150%
2 BMW-Mini 110%
3 LAND ROVER 103%
4 JEEP 95%
5 ASTON MARTIN 90%
6 VAUXHALL 79%
7 LOTUS 78%
8 CHRYSLER 74%
9 VOLKSWAGEN 69%
10 LANCIA 66%
11 MASERATI 63%
12 VOLVO 53%
13 MITSUBISHI 52%
14 FORD 51%
15 FIAT 51%
16 SAAB 50%
17 CITROEN 49%
18 BENTLEY 39%
19 DAIHATSU 39%
20 AUDI 35%
Ranking
Manufacturer
Recall Volume as % of Total Registratio
ns
21 PORSCHE 34%
22 SEAT 33%
23 MAZDA 32%
24 PEUGEOT 28%
25 SKODA 28%
26 MERCEDES 25%
27 MG-ROVER 25%
28 NISSAN 24%
29 RENAULT 23%
30 HYUNDAI 23%
31 TOYOTA 21%
32 ALFA ROMEO 21%
33 DAEWOO 20%
34 HONDA 20%
35 JAGUAR 19%
36 SUZUKI 12%
37 PROTON 10%
38 KIA 5%
39 ISUZU 0%
40 SUBARU 0%
Average over sample 47%
![Page 5: Vehicle Recalls Hilary Bates – Warwick Business School Mike Lewis – Bath Business School Matthias Holweg and Nick Oliver – Judge Management Institute -](https://reader036.fdocuments.us/reader036/viewer/2022082819/56649f275503460f94c3e817/html5/thumbnails/5.jpg)
Models offered 1992-2002
403020100
Index:
recall
volu
me d
iv b
y r
egis
trations
1.6
1.4
1.2
1.0
.8
.6
.4
.2
0.0
-.2
VOLVO
VOLKSWAG
VAUXHALL
TOYOTA
SUZUKI
SUBARU
SKODASEAT
SAAB
RENAULT
PROTON
PORSCHE
NISSAN
MAZDA
MASERATI
LOTUS
LAND ROV
LANCIA
KIA
JEEP
JAGUAR
ISUZU
HONDA
FORD
FERRARI
DAIHATSU
CITROEN
CHRYSLER
BMW-MINI
AUDI
ASTON MA
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0
50000
100000
150000
200000
250000
300000
350000
400000
450000
500000
manufacturing design assembly
Total number of vehic les recalled - change in cause
1998 2001
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21.0%
32.9%
25.0%
12.0%
8.2%
0.5% 0.4%0%
10%
20%
30%
40%
Build Year 1 Year 2 Years 3 Years 4 Years 5 Years 5 Years+
% Recall Volume in Years after Build Year
Figure 4: Delay of Recall Reports in Relation to Vehicle Build Date
![Page 8: Vehicle Recalls Hilary Bates – Warwick Business School Mike Lewis – Bath Business School Matthias Holweg and Nick Oliver – Judge Management Institute -](https://reader036.fdocuments.us/reader036/viewer/2022082819/56649f275503460f94c3e817/html5/thumbnails/8.jpg)
Recalls Increasing
Root Cause?
Vehicle Design Process Design
Late Changes NPD pressure Suppliers Vehicle Build Plant Issues
Recovery and Role of Dealers
Impact on the Brand?