Internationale Activiteiten Presentatie Marketing en Fondsenwerving 2010
Vefica presentatie TV2.0 & IFA 2010
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Transcript of Vefica presentatie TV2.0 & IFA 2010
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TV 2.0 Vefica
Vincent Everts +31647180864woensdag 8 september 2010
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Who isVincent Everts?
woensdag 8 september 2010
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InterimIC innovation accelerationInnovation study trips:2008: China2009: Russia
Innovation inhealth care:2006: India2007: USA2008: Japan
Healthcareinnovation eventInnovation in Government
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Social Media
2.0
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• Mijn Tools
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Videoblogger
Talk to Me!
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• kassa
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Make your own company TV Channel
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find, collect, publish
www.yubby.comwoensdag 8 september 2010
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time consumption Web 1.0 Viral Marketing (PP) travel
RSS Explained Web 2.0 Kindleexplained Marketing 2.0 Google Adwords Tudou
Google Docs Online video elections 2.0
Multitasking Twitter Amazon Yubby Co-Creation
Google Streetview Online collaboration Social tools
Dell Sucks Support 2.0 Viral Marketing Kryptonite Lock Enterprise 2.0 VMS Zoomz HD ebay
news resume VMS Google trends
What are we going to talk about?
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Web1.0
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7
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Google kom hier!
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TV: 39% 178 min.
Radio: 33% 151 min.
Internet: 19% 86 min.
Newspaper: 6% 20 min
Magazines: 4% 18 min
How do we spend our time?
39%
33%
19%
6% 4%
TV RadioInternet NewspapersMagazines
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Internet overtakes TV
If the current growth continuesthe internet will overtake TV
as most consumed media in 2010
Text
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Time & advertisement
Time online: 1,5 h pp/dayOnline adds €500M/yrAdds € 0,07 pp/h
TV 3 hours/day/userAdvertisement €200M public + €600 commercialadvertisment/hour TV watching € 0,06
NewsPapers 20 min/day€750M adv revenueAdds € 2,00 pp/h
Magazines18 m/dayAdvertisement €700Reclame inkomsten: € 2,50 pp/ph
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• $20 miljard sales• 1 Billion searches/day• Money from Adwords• Almost nothing from
Youtube, Google earth/map, gmail, apps etc
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Google adwords
•Easy to set-up•Easy to budget•Price per keyword
Also onYouTube
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12
IMPACT ON BUSINESS
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DELL Case
woensdag 8 september 2010
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Dell notebooks
woensdag 8 september 2010
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E-commerce worldwide
2009: 1200 miljard euro
2008: 950 billion euro
+25%
bron: thuiswinkel.org
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Online bestedingen
2009: 7 miljard euro
2008: 5,5 miljard euro
+30%
bron: thuiswinkel.org
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ProductinformatieSocial toolswoensdag 8 september 2010
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90% social tools
Product info
Social tools
what else do people buy
what do they recommend?
Tags of clients
What do they buy in the end?
what else?
Description of customers
reviews of the customers
review of the reviews
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Communication 2.0
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80
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“What are you doing in 140 characters”
woensdag 8 september 2010
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It’s now mainstream!
woensdag 8 september 2010
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Twittering during TV
High peaks = broadcast
Low peaks =rerun
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Why callvia computer?
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It’spersonal!
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Social Networking
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Impact of internet on TV!
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The New TV?
• Digital TV
• Harddisk recorder / PVR
• HDTV
• Internet TV
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Penetration of HD recorders (estimated)
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Connected devices
0
25
50
75
100
2009 2013
100 M
57 M
Connected devices will almost double in 4 years
source: Park Associates
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Video Everywhere
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3515-02-07 ROOS - Regionale TV in 2010 35woensdag 8 september 2010
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0
75
150
225
300
jan 2005 june 2005 jan 2006 june 2006 jan 2007 june 2007 jan 2009
mill
ions
of u
niqu
e vi
sito
rs
april 2005first video
july 2006Daily more then100 millionwatched videosand 65.000 added
march 2007Viacom sues YouTubefor $1 miljard
october 2006Google buysYouTube for$1,65 billion
now:13 hour of video added every minute
Growth of YouTube
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Internetvideois not just YouTube!
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Tudou.com bigger YouTube
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TV vs Web viewingObama inauguration
35.5M TV viewers69.8M Web viewers
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Twitter +Blogging+Facebook +Video+IM
= Unified communication
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Social Media
2.0
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www.vincente.nl
www.yubby.com
www.interimic.nl
www.twitter.com/vincente
+31647180864
Vincent Everts
woensdag 8 september 2010