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Virginia E. Daffron473 Kimberly Avenue • Asheville, NC 28804 • (828) 231-7207 • [email protected]
After relocating to North Carolina in 2005, I was retained by my previous employer, Margulies & Associates (now Margulies Perruzzi Architects) to develop a series of project profiles to serve as an introductory marketing package for prospective clients.
This series of pieces was designed to be printed in small quantities using digital printing technology.
I was responsible for all aspects of the design and execution of this project, including concept development, interviewing clients, developing illustrations, assembling technical data and writing copy.
This package was recognized with a 2006 Best of the Mountains award from the Public Relations Association of Western North Carolina.
PRINTCOLLATERAL
INTRODUCTION
RecognitionConsistently ranked as one of the
most active practices of its kind in the
region, Margulies & Associates has
received recognition for excellence in
client service, design, leadership and
communications from a wide variety of
professional and civic organizations.
Margulies & Associates was included
on the 2006 Zweig Letter Hot Firm List of
the 100 fastest-growing design practices
in the country.
LeadershipThe four principals of Margulies &
Associates–Marc Margulies, AIA, Daniel
P. Perruzzi, Jr., AIA, Janet Morra,
AIA and Andrew J. Dean, AIA– form
a cohesive and experienced team.
Individually, each oversees project
teams serving a variety of clients;
collectively, the group is responsible for
the overall management and strategic
direction of the firm.
The firm’s principals are supported
by senior associates, associates and a
team of administrative professionals.
ServicesFor clients in the corporate, real
estate and institutional communities,
the firm offers a comprehensive range
of architecture and interior design
services:
• Strategic real estate planning
• Site evaluation and feasibility analysis
• Space planning
• Architectural design
• Interior design
• Move management
• Construction coordination
Margulies & Associates is a group of talented architects and interior designers working
collaboratively with clients who value design.
Based in Boston, the 50-person firm is known for its interactive approach, which
incorporates the input of those who will use the space into every aspect of the design.
M A R G U L I E S & A S S O C I A T E S
M A R G U L I E S & A S S O C I A T E S
The Old WayTraditionally, architects have developed
new designs through a series of
meetings with clients, often stretching
over many months. Arriving at the
client’s offices with presentation
boards and rolls of drawings, the
design team presents an array of ideas
and alternatives. After listening to
the clients’ reactions and requests,
the designers retreat to the studio,
returning a week later to repeat the
cycle.
Our WayEarly on in his career, Marc Margulies
recognized that emerging technologies
could be harnessed to eliminate
the back-and-forth dynamic of the
traditional design process.
Marc has been recognized for his
innovative use of new technology to
incorporate the input of those who
will occupy and use the new space into
every phase of the design process. The
practice Marc has built is committed
to providing the benefits of this
collaborative approach.
How it WorksSupported by an evolving array of the
latest technology tools, our designers
facilitate working discussions between
the design team and those who will use
the finished space. As the initial design
emerges, drawings are projected onto
a screen directly from the designers’
laptops. Every member of the client
organization’s team can immediately
see how the finished space will look
and feel, and hundreds of decisions can
be made during a single meeting.
Including a construction manager
in these collaborative sessions can
further streamline the process. As
the team considers, for example, a
particular configuration or material,
the construction manager can explain
the impact of that decision on the
project timeline or budget. Receiving
this immediate feedback can reduce or
eliminate the need for design changes
later in the project schedule.
The Benefits Revisions that once took weeks
or months, with multiple schemes
reviewed and commented upon by
different departments or groups, now
can happen almost instantly.
Combining our clients’ knowledge of
the needs of their own businesses with
the creativity of our designers produces
beautiful, supportive spaces that deliver
functional and strategic business
advantages.
Real Time Revisions
Consensus
DESIGN PROCESS
Designer
Client contact
User groups
Client contact
Designer
Revise
Repeat
Consensus
Traditional Design Process M&A Design Process
A Collaborative Approach
“Your 3-D design program has streamlined the decision-making process for us.”
–Steve Andrews, CFO, Carat Interactive
Designers
User groups
Client contact
Executives
Construction manager
Consulting engineers
Spanning a variety of industries, our
client list reflects the caliber of the
organizations that have entrusted
Margulies & Associates with design
projects over many years:
• 501 Boylston Street
• Akamai Technologies
• Allaire / Macromedia
• AMB / Campanelli
• Analog Devices
• athenahealth
• Barefoot Books
• Bayer Healthcare Diagnostics
• Bay Networks
• Baystate Financial
• Berkshire Financial
• Blue Cross Blue Shield of MA
• Boston Coach
• Bracebridge Capital
• Brigham & Women’s Hospital
• Brown University
• Bullhorn
• Caffé Paradiso
• Candlewick Press
• Candlewood Suites Hotels
• Carat Interactive
• Ciba Corning Diagnostics
• Citizens Bank
• Citizen’s Energy Corp.
• Cognex
• Coyle Company
• Crosspoint Associates
• Davis Companies
• Digital Equipment Corp.
• Epiphany
• Equity Office Properties
• eSecLending
• Evergreen Solar
• Fidelity Investments
• First Marblehead
• Fleet Bank
• Forrester Research
• Four Cambridge Center
• Gaston & Snow
• Gillette
• Gloucester Street Cigar Co.
• Gomez Advisors
• Greenberg, Seronick &
O’Leary
• Greenpoints
• Grove Bank
• Growth Company
• Gutierrez Company
• Harvard Medical School
• Hinckley Allen & Snyder
• Holcim Ltd.
• Intercontinental
• International Place
• JAFCO Ventures
• K Capital
• Ken’s Foods
• Liberty Mutual
• Lois Paul & Partners
• Lowell Connector Park
• Lucent Technologies / Bell
Labs
• Maric, Inc.
• Massachusetts General
Hospital
• MCI
• MFS
• Mirick O’Connell
Above: The Blue Cross Blue Shield of MA Quincy Member Services Center, which represents a portion of the more one million square feet of office space the firm has designed for this client.
• National Development
• New England Financial
• Nordblom
• Northland Investment
• Nuvera Fuel Cells
• OneBeacon Insurance
• Open Market
• Osram Sylvania
• Oxford Bioscience
• Palmer & Dodge
• Partners Healthcare
• Payton Construction
• Permabit
• Pioneer Investments
• Racepoint
• RCW Mirus
• Robinson & Cole
• RSA Security
• Salem, Saxon & Nielson
• Scudder, Stevens & Clark
• Sapient
• Sherin & Lodgen
• State Room
• Sterling Bank
• StorageNetworks
• TFA Leo Burnett
• The Body Shop
• Tishman Construction
• Tufts Healthcare
• TYCO Healthcare
• US Trust
CLIENTS
Companies and Institutions We Serve
M A R G U L I E S & A S S O C I A T E S
M A R G U L I E S & A S S O C I A T E S
Oxford Bioscience Partners Boston, MA
This successful bioscience investment
firm thrives on transparency, openness
and collaboration.
Flooding the interior of the firm’s
new Back Bay office suite with light and
views seems obvious now, but when
Oxford first saw the space it was a
warren of drywalled private offices and
corridors.
The new interior architecture suits
Oxford’s personality and philosophy,
while capitalizing on the location’s most
compelling features.
Gregory L. Brown, VP of Operations
for building manager Hines, comments,
“I show this space often to give an idea
about how an attractive interior can be
built on a reasonable budget.”
DESIGN CHALLENGE
DESIGN STRATEGY:
Visual ize in 3-D
To help the partners at Oxford visualize the relationships
created by the proposed design, Margulies designers
translated the two-dimensional plan into a 3-D view.
Using laptop computers with projectors, the design team
took the Oxford executives on a tour of the new space
before a single wall had been built.
Margulies’ 3-D technology allows the viewer to change
the angle of the view and to rotate the floorplan a full
360 degrees, providing an opportunity to experience the
preliminary design from any perspective.
With a much clearer understanding of the look
and feel of the space than a flat floor plan
could convey, Oxford’s leadership
was able to make critical
decisions about office
configurations and
adjacencies.
preliminary design from any perspective.
With a much clearer understanding of the look
and feel of the space than a flat floor plan
could convey, Oxford’s leadership
was able to make critical
Partner offices enjoy tremendous views, but share them with staff and visitors alike.
A curving reception desk mimics the flowing lines of the office plan.
A comfortable boardroom seats up to twenty.
Light, color and sophisticated materials create a relaxed, yet elegant environment.
“From the initial interview through the entire design and build-out process, including some last minute
finishes and changes, Margulies proved themselves to be entirely reliable,
competent, technically savvy and extremely creative.
They listened carefully to our needs during the initial design phase and
responded with a layout that perfectly summarizes the culture we promote
within our firm.
I was in charge of the process, and the Margulies team’s professional, yet
personable, demeanor made the entire project a pleasure.
During construction, Margulies was consistently on top of things,
participating in weekly meetings with me, the project coordinator and the
contractor.
Oxford’s space is regularly shown off by the building management, who
consider this space to be the most beautiful in the building.”
–Kathleen Moeckel, Partner
Above: The layout of Oxford’s space invites movement, promoting Oxford’s goal of forging unique and productive alliances between the companies and technologies it funds.
Completion: 2003
Size: 15,000 square feet
Client: Oxford Bioscience Partners
Principal: Marc Margulies, AIA
Construction Manager: Structuretone
MEP/FP: SEi Companies
Lighting Consultant: Reflex Lighting
Photos: Warren Patterson
PROJECT SUMMARY
Views of the main reception area on the building’s fourth floor. Internet terminals, a variety of seating options and private telephone booths invite clients and visitors to make themselves at home.
Forrester Research’s collaborative
culture has been critical to the
technology consulting firm’s success.
In its new headquarters, Forrester
sought an interior architectural design
to embody and foster the company’s
distinctive way of working.
In the 125,000 square foot facility,
there are no private offices. Teams
work in open areas called “pods,”
which can be easily reconfigured
in response to client and project
requirements.
Meeting areas, telephone booths and
pods radiate from the main lobby via
circulation paths and interconnecting
staircases.
M A R G U L I E S & A S S O C I A T E S
Forrester Research Cambridge, MA
DESIGN CHALLENGE
DESIGNING FOR COLLABORATION
Our client’s goal of enhancing collaboration through the design of the company’s headquarters offices is integrated into every aspect of Forrester’s space. In this design, circulation spaces take on new functions. As shown at
1 , small alcoves, thoughtfully appointed, set the stage for productive informal gatherings. Walking from one department to another invites discovery, as glass-fronted meeting rooms provide a glimpse of the many industries and trends tracked by Forrester Research. Unique features of the floorplan ( 2 ) include the workspace pods, shown in
light green, which house teams of up to 10 staffers; quiet work areas, shown in
blue, for focused writing and small group work; and the ample conference and
training rooms, shown in orange.
Fully-equipped training rooms ( 3 ) make hosting frequent client information seminars and staff training sessions simple. The company cafeteria ( 4 ) provides additional opportunities for interaction and collaboration between staff members.
2
3
4
1
Above: Forrester’s open, collaborative environment, featuring supportive systems furniture, indirect lighting and views over Cambridge, MA.
Left: Conference rooms are fully connected to the office networks, and feature extensive presentation capabilities.
Since leading the project
team for the design and
construction of Forrester’s
headquarters, Jean
Baranowski has continued
to call on Margulies &
Associates for the design of
offices in San Francisco, CA,
Foster City, CA, Dallas, TX
and Amsterdam.
“After interviewing
several architecture firms
for the design of our
Cambridge offices, we felt
very comfortable selecting
Margulies & Associates. We
all responded well to the energy and
enthusiasm of the Margulies team, and
we were intrigued by the firm’s use
of technology to enhance the design
process.
Seeing the space take shape on the
computer screen as we are talking
really works for me. As the floor
plan unfolds, I am able to immediately
identify changes and modifications to
the design.
I remember designing our
Amsterdam office on a plane with
Marc. When we landed in Boston,
many of the important decisions had
been made.
One of the best features of
our headquarters space has been
its flexibility. Over the years, our
business has grown and
changed in response to our
clients’ needs, and the space
has supported these changes
without requiring additional
construction.
It’s interesting to see how
professionals who are new to
Forrester adjust to working in
our collaborative environment.
All of the features we designed
to provide privacy when it
is needed–like the phone
closets, team meeting spaces
and conversation nooks–have
really functioned in the ways
we intended.
Over the years our model of
how our space should support our
business has evolved, and Margulies
has continued to refine the concept.
But when visitors step into our lobby
and exclaim, “What a wonderful
space!” I know that the design is
enduring the test of time beautifully.”
CONVERSATION with our client: Jean Baranowski, Director of Corporate Services
Completion: 2001
Size: 125,000 square feet
Principal: Marc Margulies, AIA
Construction Manager: Skanska USA
MEP/FP: BR+A Consulting Engineers
Systems furniture: Knoll Currents
Art: Joyce Zavorskas
Lighting: Reflex Lighting
Photos: Warren Patterson
PROJECT SUMMARY
The Coyle Company develops secure
estate plans to protect family assets for
future generations. As the firm grew,
president Janet Coyle envisioned an
elegant space designed to provide a
comfortable and private environment
for discussing clients’ wealth planning
goals and objectives.
To make the small office suite
distinctive, the design team used
unexpected materials, such as the
reception area’s copper-clad ceiling
suspended above a honed marble
floor. Slabs of the same marble top the
boardroom credenza.
In addition to the interior
architectural design, Margulies &
Associates selected accessories and
appointments to complete the look.
This design has received Buildings
magazine’s 2006 Project Innovations
recognition.
M A R G U L I E S & A S S O C I A T E S
The Coyle Company Waltham, MA
DESIGN CHALLENGE
Top: The warm hues of the unusual copper reception area ceiling set the tone for the sophisticated space. The reflective qualities of this material also maximize the natural illumination from the adjacent building atrium.Above: The glass wall of the boardroom features panels of crinkled fabric encased in resin, a decorative treatment that offers privacy while introducing textural interest into the room.
1 2
3 4
1: Warm woods, contemporary fabrics and an accent wall of red create a relaxed atmosphere in the office of the company’s President.
2: The palette of classic neutrals enlivened by varying textures and rich accent colors is established in the reception area.
3: Indirect lighting fixtures are suspended at an angle to increase visual interest in the open office area.
4: A small meeting room featuring original art and comfortable seating is the perfect setting for confidential financial discussions.
5: (Shown opposite) Colors from the office are intensified in the kitchen and break area.
1
2
3
4
5
Unlike some
of Margulies
& Associates’
clients, The
Coyle Company
is not a large
enterprise. With
a staff of 12, this group of consultants
develops strategies to preserve
wealth for future generations of high-
net-worth clients’ families. While
the services the Coyle Company
provides are highly technical, they are
also very personal.
Janet Coyle comments, “We
started off by describing a feel that
we were looking for. The design
team translated that concept into a
reality. We found them to be very
creative, and yet practical. As much
as we wanted our offices to be
distinctive, the space still needed to
work for our business.
Marc Margulies provided a lot of
guidance early on in the project,
when we were deciding how much
space to take. He determined the
proper size for the offices and
sketched the basic layout. Marc also
toured various office suites with me
and helped me think through the
pros and cons of each space.
After the real estate decisions
were finalized, our project manager,
Jennifer Latto stepped in and became
our main point of contact. We were
more than happy with Jennifer’s
hands-on, proactive style. Since
her expertise encompasses both
architecture and interior design,
having one person to coordinate
every aspect of the project made
things so much easier for us.
Some of Jennifer’s design ideas
pushed us a bit further than we
would have gone on our own. For
example, I was a little nervous about
the intensity of some of the paint
colors she selected. But, in the end,
her taste and judgment proved to
be right on target. I see now that we
needed those splashes of color and
the texture of some of the bolder
fabrics to complement the neutrals in
the palette.
Both Jennifer and Marc were
very easy to deal with. They were
accessible by email and phone, and
they both know how to get things
done. I felt that we received the full
benefit of their different strengths at
the appropriate times in the project.
The other key element to the
success of this project was the great
attention to detail demonstrated by
the design team and executed by
the contractor. The quality of the
workmanship throughout our new
space is superb, and it really shows
the unique materials, colors and
furnishings to their best advantage.
On the whole, I really don’t think
the project could have gone any
better.
I feel very proud to welcome
clients to our elegant and
contemporary new space.”
CONVERSATION with our client: Janet Coyle, President
Completion: 2005
Size: 5,000 square feet
Client: The Coyle Company
Principal: Marc Margulies, AIA
Project Manager: Jennifer Latto, NCIDQ
Construction Manager: Execuspace Construction
MEP/FP: AHA Engineers
Furniture Dealer: Peabody Office Furniture
Lighting Consultant: Boston Light Source
Carpet: Designweave, Pinnacle
Artwork: Boston Art
Photos: Warren Patterson
PROJECT SUMMARY5
When health insurer BCBSMA
purchased this 1980’s-era office building
in 2004, the property didn’t come
close to meeting current standards for
workspace design and accessibility.
Bringing this patient back to health
required a complete renovation of the
building and site, including a new 1,300-
car parking structure, on-site childcare
center and cafeteria.
In addition to meeting its associates’
business needs, BCBSMA was
also committed to reducing the
environmental impact of the renovation
project and the building’s ongoing
operation. The project is expected to
receive LEED certification.The original building atrium extended the full height of the structure, but its narrow footprint made such a tall space feel awkward. The new design divided the vertical area into a more comfortable three-story entry hall, with two-story gathering areas on floors four and six above.
M A R G U L I E S & A S S O C I A T E S
Blue Cross Blue Shield of Massachusetts Quincy, MA
DESIGN CHALLENGE
1
2
3
4
5
1: BCBSMA’s mandate to provide comfortable, supportive workspace for its associates drove the renovation project.
2: Training rooms feature complete audiovisual and presentation capabilities, as well as views of the Neponset River.
3: The employee cafeteria, a necessary amenity in the building’s suburban setting, features light wood cabinetry with black granite and brushed stainless steel accents. Specialty track lighting provides plenty of illumination, along with a touch of fun, above serving areas.
4: Furnishings in this informal kitchen accommodate the needs of BCBSMA’s diverse workforce.
5: Thoughtfully-designed building signage, wide corridors and ample indirect lighting assist associates and visitors in finding their way.
OCCUPANCY
Total ............................................... 1,555
Workstations ................................. 1,450
Offices ................................................. 105
Ratio ................................................. 70:30
Conference facility .......................... 288
Training facility ................................ 150
Video conference ............................... 7
Child-care center ...............................90
PARKING
Garage parking .................. 1,350 spaces
Surface parking .......................46 spaces
CAFETERIA
Seats .................................................... 270
Transactions per day (avg.) ......... 3,000
FURNISHINGS
Dealers ................ Office Environments
Corporate Interiors
Systems furniture ....................Haworth
Causeway, Unigroup
7’x7’, 7’x12’
Office furniture .............................Metro
Carpet ........................................ Interface
Pivoting polymer panels ............. 3Form
Indirect office lighting .............. Peerless
CORPORATE REAL ESTATE INFORMATION
Completion: 2006
Size: 345,000 square feet
Owner: BCBSMA
Principal: Janet Morra, AIA
Construction Manager: Macomber Builders
MEP/FP: SEi Companies
Structural: Souza True & Partners
Geotechnical: Haley & Aldrich
Civil: Judith Nitsch Engineering
Landscape: Brown, Richardson & Rowe
Food Service: Clevenger Frable LaVallee
Building Envelope: Simpson Gumpertz & Heger
LEED: Richard Moore, AIA, LEED
Audiovisual: Ear-Relevant Sounds
Elevator: Lerch Bates
Hardware: Campbell McCabe
Acoustic: Cavanaugh Tocci; Acentech
Photos: Warren Patterson
PROJECT SUMMARY
“Over a million square feet and eight years
into our relationship, this is still the team
I’d choose again tomorrow.”
– Lawrence HealeyDirector, Real Estate Design & Construction
1
2
3
4
5
6
7
8
1 Reception
2 Entrance from garage
3 Cafeteria
4 Kitchen and loading dock
5 Building services
6 HR department
7 IT
8 Childcare center
LEED
Level ......................Certified (expected)
Status .................. Preparing submission
OPERATIONS
New windows ....Low E Clear Glass C
HVAC, office space .............1,200 tons
Closed cell tower
Water-cooled VAV rooftop units
HVAC, critical loads ............... 300 tons
Open cell tower
Heat exchanger ....................... 200 tons
Electrical capacity ............... 5,000 amps
UPS ..........................375 KVA (Liebert)
Critical/standby loads ............. 800 KW
Life safety loads ....................... 400 KW
Life safety system .................Caterpillar
Security ......... Software House C-Cure
Controls ............................Invensys ENE
Wiring ..............................................Cat 6