® 2006 Vertis, Inc. All rights reserved.

VERTIS PREMEDIA SERVICES

CONNECT WITH BRAND CRAFTSMANSHIP

Seth Meyer

VERTIS COMMUNICATIONS AT-A-GLANCE

• Headquartered in Baltimore, MD

• 100 locations worldwide with nearly 5,800 professionals

• Leading market positions in advertising inserts, direct mail, newspaper media planning and placement and advertising premedia

• Over 3,000 clients, including

| 1,600 manufacturers

| 700 retailers

| 300 newspapers

| 150 advertising agencies

RECOGNIZED BY FORTUNE MAGAZINE, VERTIS IS ONE OF THE MOST ADMIRED COMPANIES IN THE ADVERTISING SERVICES SECTOR.

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SINGLE POINT-OF-CONTACT SOLUTION PROVIDER

• Strategic Planning

• Brand Development andBrand Management

• Line Extensions

• Logo Development

• Design

• Copywriting

• Photography

• Creative Imaging

• Full-Service Premedia Production

• Art Production

• Color Management

• Total Digital Workflow®

• Asset, Project, and Workflow Management

• Remote Proofing and Art Direction

• On-site Managed Services

INTEGRATED SOLUTIONS

• Strategic Account Planning

• Media Planning

• Creative Services

• Consumer Research

• Advertising Technology

• Premedia Services

• Integrated Data Solutions

• Managed Production Services

• Advertising Inserts

• Direct Marketing

• Response Management and Fulfillment

• One-to-One Marketing

• Out-of-Home Display Advertising

• Packaging Premedia

• Fragrance Marketing

• Newspaper Services

ProductionCapabilities

StrategicServices

Tap into Vertis’ full range of marketing and advertising services:

CREATIVE SERVICES

• Extensive expertise helping marketers ensure brand consistency across:

| Media channels

| Distribution channels

| At the retail channel

• Adding value in the concept stage

| Photography

| Creative imaging and retouching

| Design and copywriting for all media

| Brand extension

• Ability to leverage your brand acrossmarketing communications

| Retailer communications

| Print advertising

| Signage

| Labeling and packaging systems

DESIGN THAT MOTIVATES…

• Creative

| Enhances your brand image

| Combines strategy with powerful design

| Messaging is research-driven

| Produced to media specifications

• Art Production

| Files are press ready

| Large volume SKU capacity

| 1st and 2nd shift teams

| Brand Assurance for quality control

| Deadlines and budgets met

VERTISCREATIVE LOCATIONS:

DALLAS, TEXAS

IRVINE, CALIFORNIA

EXTON, PENNSYLVANIA

PHOTOGRAPHY THAT IMPACTS…

• One of the strongest networks of photographers in the country

• Food, product, fashion, interiors, lifestyle, and more

• Studio and location

Our images have creative integrity,

…but also maximum print integrity.

PHOTOGRAPHY

PHOTOGRAPHY

IMAGESTHAT INSPIRE…

• Creative Imaging

• Photo-illustration

• Digital Composition

• Illustration

• 3-D Wireframe

• Animatic Technology

CREATIVE IMAGING INNOVATION

CREATIVE IMAGING INNOVATION

ILLUSTRATION

3D WIREFRAME ILLUSTRATION

Play Quicktime Movie

ANIMATION

PREMEDIA PRODUCTION

• Scanning

• Image retouching

• Color correction and optimization

• Contract digital proofing

• File preparation and processing

all solutions with

integrated color management

• Remotely direct photo shoots, proof, and comment on any creative content

• Simultaneous interaction between photographer, creative director, artist, and client—regardless of location

• Videoconference whilesharing content

• Shorten production cycle with earlier reviews and less revisions

• Reduce costs for shoots and production meetings

Tap into the creative power of any Vertis facility

COLLABORATION SERVICES

HOT STATION TECHNOLOGY

• Simplified photo proofing

• Color management throughout the entire process

• Color continuity across all media applications

• Full production management

Hot station technology allows remote art direction on-site—resulting in time and cost savings.

COLOR SCIENCES

• Spectrophotometric measurement

• Press fingerprinting

• Device profiling

• Color Management

• Press side support

• Quality assuranceimplementation programs

• Dedicated in-fieldsupport team

Folding Carton

Poly Bag

Tin

Foil Pouch

If you can’t measure it—you can’t control it.

DIGITAL PROOFING

• Calibrated to press conditionsusing Cielab

| Kodak Approval

| Dupont Digital Waterproof

| Thermal exposed (on Creo) Waterproof CV

| PolaProof

| Vertis Color Communicator™

• Drastically reduces overall costs

• Soft proofing is offered as a stand-alone solution or can be integrated into content / workflow management solutions

VERTIS COLOR COMMUNICATOR™ TECHNOLOGY

• ICC profiling

• Industry standard and custom profiles - TR001 and TR004

• 83% of PMS colors under a Delta E of 3

• Even simulates ink on paper for traps and overprints

Backed by years of color science technology expertise, Vertis Color Communicator™ is a total proofing solution that accurately and consistently simulates your press sheet—from proof to proof, location to location.

LARGE FORMAT AND POP PRODUCTION

• Our integrated digital workflow means all of your images can go from print advertising to out-of-home display without any loss of integrity

• We can produce a full range of out-of-home products, including billboards, fleet graphics, backlit displays, and even POP

• Our color engineers ensure color consistency from print to display and from billboard to backlit

• Coast-to-coast printing cuts your lead time and helps you control your shipping costs

VERTIS’ DIGITAL SOLUTIONS GROUP

• We’re the company national advertisers turn to for help in building and producing complex communications

• We’re not just a software developer—we understand the entire advertising production process

• Our technology is specifically developed to meet the needs of advertising and marketing teams and their agencies

ARTISTARTIST

MARKETING MANAGERSMARKETING MANAGERS

CREATIVE DIRECTORSCREATIVE DIRECTORS

ADVERTISINGADVERTISING

SALES PROMOTION

SALES PROMOTION

MARKETINGMARKETING

IMAGING RETOUCHING

ASSEMBLY

IMAGING RETOUCHING

ASSEMBLY

INTERNETINTERNET

PRINT DISTIBUTION

PRINT DISTIBUTION

COMPLEX, INEFFICIENT WORKFLOW

Content and Project ManagementContent and Project Management

ARTISTARTIST

MARKETING MANAGERSMARKETING MANAGERS

CREATIVE DIRECTORSCREATIVE DIRECTORS

ADVERTISINGADVERTISING

SALES PROMOTION

SALES PROMOTION

MARKETINGMARKETING

IMAGING RETOUCHING

ASSEMBLY

IMAGING RETOUCHING

ASSEMBLY

INTERNETINTERNET

PRINT DISTIBUTION

PRINT DISTIBUTION

VERTIS SOLUTIONS

MANAGED SERVICES

• We’re one of the industry’s largest providers of Premedia Managed Services

• More than 50 facilities worldwide

• We take care of your production process—either on-site or near-site—while you focus on your core competency

| Consumer Packaged Goods

| Retail

| Printing Converters

| Agencies

Tap into experience.

SOME OF VERTIS’ PREMEDIA CUSTOMERS

NO TWO PREMEDIA SOLUTIONS ARE ALIKE

• We examine your existing workflow using a detailed list of discovery questions

• We pinpoint areas where we could bring efficiencies to your workflow or quality to your finished product

• We demonstrate different workflow solutions to you and show you samples of our work

• We let you talk directly to our experts so you develop a confidence level in our capabilities

• We discuss your expectations both from a timing and pricing perspective

• We audit your process if this is an on-site solution and generate a detailed proposal

...this ensures that the

Premedia solution we

implement is tailored

to your needs and

guaranteed to optimize

your workflow.

Vertis will Engineer a Premedia Solution Customized To Your Specific Needs:

THANKS FOR THIS OPPORTUNITY.

Let’s take a look at how our innovative solutions can work for you…

• Next steps one

• Next steps two

NOTE: The following Overview slides may also be used based on the opportunity.

MEDIA PLANNING

Customized solutions to help:

• Drive traffic to retail locations

• Improve response to direct marketing

• Convert lookers into buyers on the Web

• Increase customer loyalty

Vertis owns TNN— the second largest newspaper media placement agency in the U.S.

Outstanding, measurable results. Vertis' media services zero in on the most effective way to reach your most promising customers.

AUDIENCE TARGETINGSuccessful programs begin with successful targeting. From list management to sociodynamic behavior analysis, look to Vertis for powerful targeting tools to give you the competitive edge.

• Consumer Research

| Customer Focus®

| RISC Ameriscan

| Focus Groups

• Database Marketing

| Customer profiling

| Direct mail lists

| eMarketing services

DIRECT MARKETING

• Data Services

• Creative Services

• Production ServicesCustom inline. Laser & lettershop.Sheet-fed litho. On-demand digital print.Targeted eMarketing.

• Response Management

• Mail Planning and Logistics

For nearly 35 years, Vertis Communications has pioneered production technologies and marketing strategies that has helped us grow into one of the world’s largest direct marketing producers.

• Identifies sociodynamic profiles, such as values, cultural characteristics and motivational attributes

• Based on 3,000 complete telephone interviews…has a 95% confidence level and a 2% differential

The Customer Focus Survey® is conducted

by Marshall Marketing, a leading field

research company.

Vertis Customer Focus®, our proprietary, comprehensive series of consumer surveys, analyzes and tracks consumer and media behavior. Every new study provides a powerful marketing tool to measure market fluctuations and refine marketing plans.

VERTIS CUSTOMER FOCUS®

ADVERTISING INSERTS

• Media planning and placement provide audience targeting, order management systems, and auditing tools

• Geo-targeted versioningpinpoints key audience segments in morethan 110,000 zones across more than5,700 newspapers

• 20 U.S. production facilitiesplace your job within 200 miles of more than 94% of the U.S. population for timely delivery

More than 700 leading regional and national retailers benefit from Vertis’ advertising insert solutions.

ONE-TO-ONE MARKETINGYou’ve got their attention—now start a dialog on an individual level and watch your ROI soar.

• Unlimited versioningand customization

• Individual-level data

• Personalized text and image components  

• Variable local marketing for:

| Personalized continuity programs

| Fulfillment for hand-raisers

| Triggered programs

OUT-OF-HOME DISPLAY ADVERTISING

• Grand format

• Building and bus wraps

• POP / POS

• Banners and posters

• Back-lit displays

• Exhibition graphics

• East and West coast production CONNECT WITH

impact

From Ghirardelli Square to Times Square, you can experience the impact of our work. Just look straight up.

NEWSPAPER SERVICES

Vertis is the largest single producer of newspaper TV listings guides and Sunday comics in the United States

• Expand circulation and boost income

| TV magazines and cover wraps

| Special supplements

| Delivery bag advertising and sampling

| Full-color comics and Sunday magazines

• Streamline production withpremedia workflow solutions

| On-line ad development

| Content management