Varsity Newspaper Conference July 2011
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Transcript of Varsity Newspaper Conference July 2011
Embracing New Media Tools for cost effective maximum exposure
Brian Currin
www.WebMarketer.co.za
Trends
●People are Searching less
●People are Sharing more
●Focus on good Content
Adapt to Change
Information Overload
Free and Freemium
The Internet is full of Free and Freemium products to help build your online reputation.
FREE!
3 Key Elements of Web Marketing
● Find You
● Trust You
● Engage with you
Commonly used social media toolsSocial Media Examiner report April 2011
What is a Blog?
A blog is an instantly, easily and frequently updated website.
– Andy Wibbels, author of Blog Wild!
Wordpress Blog (est 2003)
● It's free
● Over 200 million websites
● Endorsed by Google
● Automatically Mobile Friendly
● Post to Blog by sending an email, including attached images
● Wordpress pings Google everytime you post
Wordpress Blog (cont.)
● Subscribers can receive emails
● YouTube, Soundcloud and Slide.com can be embedded.
● Can automatically Tweet
● Can automatically update profiles like Yahoo and LinkedIn
● Can automatically update your website (Feedburner)
Twitter (est 2006)
● It's free
● Over 220 million people tweeting 140 million times per day
● Headlines (140 characters)
● Engage with people
● Can update and be updated by your Facebook, Blog and more.
● Creates inbound links to your own Blog, Website, Facebook, etc
4 types of Facebook presence
● Personal Profile
● Group / Community
● Event
● Business or Brand Page
Facebook (est 2008)● It's free
● 600+ million people can't be wrong
● Wall can be updated by Blog posts and Tweets
● Statistics available for Pages
● Search Engine (partnered with Bing - Microsoft)
LinkedIn (est 2003)
● It's free
● 100 million users
● Business networking
● Links people who really know each other
● Profile can be automatically updated by Wordpress blog and Twitter
Fanbridge (est 2006)● It's free (up to 400 mails per month)
● Monthly fees depending on size and amount (includes analytics)
● Subscribe and unsubscribe taken care of
● Personalize emails
● Not Spam
● Easy to use with excellent support
Really Simple Syndication
(Feeds)
FeedBurner● It's free
● Google Product
● Turns an RSS feed into Code that can be embedded into a website
● Requires webmaster skills to implement
● Visitors can subscribe to this feed.
What do you need?
Passion
and
Perseverence