Vanuatu International Visitor Survey Jan - Dec 2017 IVS... · 2018-12-06 · Summary of the Key...

Vanuatu International Visitor Survey

Jan - Dec 2017

The views expressed in this publication do not necessarily reflect those of the New Zealand Government.

Presenter

Presentation Notes

Source photo: http://www.unity-airlines.co

Summary of the Key Findings

Visitor Spending

and Impact

Total Direct Economic Impact for Jan-Dec 2017

US$172.7 Million (Vt 18.7 billion) directly flowing to Vanuatu EconomyUS$ 1,583 (Vt 171,103) per visitor per Trip; 109,108 visitors in all

US$195 (Vt 21,031) per visitor per day

Respondent Profile and Characteristics

• 76% from Aus/NZ• 80% under 59 years• 55% female• 71% household

income less than $100,000

Decision Making

• General travel websites, friends and family and previous visits are key sources for planning holidays

• 55% purchased by themselves

Satisfaction

• 78% would come back

• Satisfied with local people, activities and attractions, and environment

• Public service and facilities, rubbish, prices of goods and services least appealing

Pre-Arrival and in Country Spend

ECONOMY

$172.7 million

Food &

Beverage$30.7 million

Duty Free$1.9 Million

Local Transport

$10.0 million

Airfares$46.2million

Retail$7.5 million

Souvenirs

$2.5 Million

Tours$7.1million

Domestic travel$6.6 million

Accommodation$55.7million

Entertainment Internet &

Service$4.6 million

Direct Economic Impact for Jan – Jun 2017

Presentation Structure

Methodology and Visitor Profile

Visitor Characteristics

and Preferences

Information and Decision

MakingVisitor

Satisfaction

Visitor Spending

and Impact

Respondents (Jan - Dec 2017)

Total number of e-mails sent: 40,581

Total number of responses: 5,745

Responses cover a total of 9,781 adults and 1821 children

10.6% of all visitors during

the period

Conversion rate of 14.2%

IVS Respondents (Jan 2015 - Dec 2017)

10.6% of all visitors during

the period

Conversion rate of 14.2%

Respondents to Date15,078

Total people included in

expenditure analysis 30,369

Visitor Characteristics - IVS Respondent Data

Accommodation$21.4million

Gender

Females

55%

9781 Adults1821 Children

People CoveredHousehold Income38% Under $50,00033% $50,000 -$100,00029% Over $100,001

19% 30-39 years old21% 40-49 years old23% 50-59 years old

AgeCountry of Origin

57% Australia19% New Zealand13% Long Haul6% New Caledonia5% Other Pacific

Country of Origin57

19

6 5

13

53

11

15

7

16

0

10

20

30

40

50

60

Australia New Zealand New Caledonia Other Pacific Long haul

% of IVS Respondents % of Vanuatu Arrivals

Western Australia2%

South Australia5% New South Wales

43%

Queensland25%

Northern Territory

1%

Victoria18%

Tasmania3%

New South Wales, Queensland and Victoria make up 86% of all Australian visitor arrivals

Australian Respondents - IVS Respondent Data

Australian Capital Territory

3%

Heat Maps for Australia

31%

43%

15%

Top 3 Postcode Areas

2000 – Sydney, NSW

4000 – Brisbane, QLD

2800 – Orange, NSW

New Zealand Respondents - IVS Respondent Data

Auckland, Wellington, Bay of Plenty, Canterbury, and Waikato make up 72% of all New Zealand

visitor arrivals

Waikato8%

Wellington13%

Auckland33%

Canterbury9%

Bay of Plenty9%

Heat Maps for New Zealand

31%

43%

15%

Top 3 Postcode Areas

0630 - Auckland

6021 - Wellington

3110 - Tauranga

Long Haul Market- Region Breakdown

Share of Visitors (%)

13% of IVS respondents

Long Haul – Region Breakdown

3

24

24

49

0 10 20 30 40 50 60

Other

Asia

North America

Europe

Long Haul Market – Europe

3

3

3

8

9

21

33

0 5 10 15 20 25 30 35

Italy

Sweden

Austria

Switzerland

Germany

UK

France

Share of visitors (%)

Top

four

Eur

opea

n co

untr

ies

Europe

Long Haul Market – North America

16

84

0 10 20 30 40 50 60 70 80 90

Canada

United States of America


Nor

th A

mer

ican

cou

ntrie

s

North America

Long Haul Market – Top Countries

5

6

6

7

8

10

42

0 5 10 15 20 25 30 35 40 45

Thailand

Malaysia

Philippines

Hong Kong (S.A.R.)

Singapore

Japan

China


Top

four

Asia

n co

untr

ies

Asia

24

39

1714

41 2

3538

20

3 31 1

75

16

6

1 1 1

76

14

7

2 1 1

3936

13

6

2 2 3

0

10

20

30

40

50

60

70

80

<$50,000 $50,001-100,000 $100,001-150,000 $150,001-200,000 $200,001-250,000 $250,001-300,000 >$300,001

Shar

e of

Visi

tors

(%)

Australia New Zealand New Caledonia Other Pacific Long Haul

Annual Household Income

AverageAustralian: US98,191

New Zealand: US$80,034New Caledonia: US$40,933

Other Pacific: US$39,972Long Haul: US$85,288

Methodology and Visitor Profile


and Preferences

Visitor Spending and

Impact


Making

Visitor Satisfaction


Visitor Characteristics – Summary

57% Air Vanuatu25% Virgin Australia10% Aircalin9% Fiji Airlines

Airlines Used8.1 Nights on average59% Stayed up to 1 week

Length of Stay58% First trip23% 1 or 2 times

Previous Visits

Travel Companions38% One Companion14% Solo

72% Holiday11% Business/Conference8% Visiting Friends/Family

Purpose of Visit97% Efate (Port Vila)18% Tanna15% Espiritu Santo

Islands Visited on Trip

Note: 31+ days as outliners were removed for length of stay analysis

Main Purpose of Visit

65

20

77

72

79

12

13

10

8

5

14

60

8

8

5

2

2

1

5

3

2

0

1

3

3

3

1

2

3

2

5

3

4

2

0 10 20 30 40 50 60 70 80 90 100

Long Haul

Other Pacific

New Caledonia

New Zealand

Australia

Percent

Holiday Visiting friends or relatives Business & Conference Volunteering Wedding party Honeymoon Education

58

25

710

63

22

68

38

25

15

23

45

30

1114

80

11

27

0

10

20

30

40

50

60

70

80

90

First time 1 or 2 times 3 or 4 times 5+ times

Shar

e of

Visi

tors

(%)


Previous Visits

First Time Visitors 58% 1 or 2

Times23%

18

11

28

9 8

27

15

8

34

85

30

53

5

14

2

7

19

46

5

14

8

4

22

36

7

12

4 5

36

0

10

20

30

40

50

60

5 or less 6 7 8 9 10 and more

Shar

e of

resp

onde

nts (

%)


Length of Stay (nights)

Australia 8.4 nightsNew Zealand 8.6 nightsNew Caledonia 6.4 nightsOther Pacific 7.3 nightsLong Haul 9.0 nights

AVERAGE

Note: 31+ days as outliners were removed for length of stay analysis

Airlines Used for Travel - Holiday

57%/58%

Fiji Airways and Aircalin are more commonly used by visitors from Pacific countries

Others (Qantas, Solomon Airlines)

9%/5%

25%/27%

10%/10%

9%/9% * Text is grey represents all visitors/green represents ‘holiday’ only

Islands Visited

97%With 79%

overnight visitors

15%With 86% overnight

visitors

18%With 84% overnight

visitors

2%2%

1%

Others 8%

Presenter

Presentation Notes

Map Source: http://www.islandproperty.vu/vanuatu/003the%20vanuatu%20map.jpg

97

1310 9

1 1 1

98

1217

10

1 1 1 1

94

24 22

4 4 51

97

6 84

96

41

27

11

4 41

0

10

20

30

40

50

60

70

80

90

100

Efate (Port Vila) Tanna Espiritu Santo Other (pleasespecify)

Malekula Ambrym Pentecost Erromango

Shar

e of

resp

onde

nts (

%)


AVERAGEEfate (Port Vila) 6.5 nightsEspiritu Santo 5.3 nightsTanna 3.2 nights

Length of Stay on Islands

Note: Multiple responses, therefore total does not add up to 100% Note: 31+ days as outliners were removed for length of stay analysis

Outer Islands Visited – Country of Origin


Methodology and Respondent Profile


and Preferences


Impact


Making


Expenditure by Visitor Type

PER PERSON PER VISIT

8201070 1003

649

1053

725

862 891

652

850

Holiday Business/Conf Education Meet Relatives/Friends Honeymoon/Wedding

US$

Pre-paid sepnd flowing into Vanuatu In-country spend

1545

1932 1894

1301

1903

Expenditure in Vanuatu by Visitor type

Expenditure Items HolidayBusiness/

ConferenceMeeting

family/FriendsHoneymoon/

WeddingFood & Beverage

31 33 19 31

Accommodation 19 45 13 31Tours/Tour operator services 10 2 2 11Retail

8 12 9 8

Domestic travel within Vanuatu 7 12 10 8Local Transport

6 8 4 5

Entertainment, Internet & Service 5 8 3 6Souvenirs

3 3 2 3

Duty free shop (alcohol, tobacco, cosmetics)2 2 1 3

Total expenditure (US$) $92 $125 $63 $106

BY VISITOR TYPE

Expenditure by Visitor TypeHoliday

Business/Conference

Meeting Family/Friends

Overall Average

Average Spend Prior to arrival

Per Person - Whole Trip $1,312 $1,712 $1,039 $1,355Flowing into local economy - Estimated 62.5% of the pre-paid spend flows into the Vanuatu economy

Per Person - Whole Trip $820 $1,070 $649 $847Per Person per Day $104 $155 $63 $105Length of stay 7.9 nights 6.9 nights 10.3 nights 8.1 nightsAverage Spend while in Vanuatu

Per Person - Whole Trip $725 $862 $652 $736Per Person per Day $92 $125 $63 $90Total spend flowing into Vanuatu economy – Whole Trip

$1,545 $1,932 $1,301 $1,583Total spend flowing into Vanuatu economy – Per Day

$196 $280 $126 $195

827 816

548

913

1173

727 722

623

912

866


US$

Pre-paid sepnd flowing into Vanuatu In-country spend

1538

1171

18252039

Expenditure by Market

PER PERSON PER VISIT

1554

Note: the high spend for long haul is driven by the higher length of stay.

Expenditure by MarketAustralia

NewZealand

New Caledonia

Other Pacific

Long Haul

Overall Average

Average Spend Prior to arrival

Per Person - Whole Trip $1,323 $1,306 $877 $1,460 $1,876 $1,355Flowing into local economy - Estimated 62.5% of the pre-paid spend flows into the Vanuatu economy

Per Person - Whole Trip $827 $816 $548 $913 $1,173 $847Per Person per Day $98 $95 $86 $125 $130 $105Length of stay 8.4 nights 8.6 nights 6.4 nights 7.3 nights 9.0

nights 8.1 nights

Average Spend while in Vanuatu

Per Person - Whole Trip $727 $722 $623 $912 $866 $736 Per Person per Day $87 $84 $97 $124 $96 $90

Total spend flowing into Vanuatu economy – Whole Trip

$1,554 $1,538 $1,171 $1,825 $2,039 $1,583Total spend flowing into Vanuatu economy – Per Day

$185 $179 $183 $249 $226 $195

Overall Visitor Spend Time Series Trends

831

803 757 758817 803 847837

713 705 756 757691 736

1668

15161462

15141574

14941583

0

200

400

600

800

1000

1200

1400

1600

1800

Nov 2014 - Jan2015

May -Jul 2015 Aug - Nov 2015 Dec 2015 - Mar2016

Apr -Sep 2016 Oct - Dec 2016 Jan-Dec 2017

US

dolla

rs

62.5% prepaid expense Local spend Flowing back to economy

Average Spend while in Vanuatu per day

PER PERSON PER DAY

By Market

Overall - $90 per day

Food & Beverage, 29.3, 33%

Accomodation, 21.1, 23%

Retail, 8.4, 9%

Tours, 8.0, 9%

Domestic Travel, 7.5,

8%

Local Transport,

6.0, 7%

Entertainment, Internet &

Service, 5.1, 6%

Souvenirs, 2.8, 3%

Duty Free, 2.2, 2%

87 8497

124

96 90

0

20

40

60

80

100

120

140

Australia NewZealand

NewCaledonia

OtherPacific

Long Haul Overall

Spen

d pe

r per

son

per d

ay (U

S$)

Average Spend while in Vanuatu by Market

Australia - $87 per day New Zealand - $84 per day



Retail, 8.2, 10%

Tours, 8.1, 10%

Local Transport,

5.9, 7%

Domestic Travel, 5.4, 6%


Service, 4.7, 6%

Souvenirs, 2.7, 3%

Duty Free, 1.6, 2%



Tours, 9.0, 10%

Retail, 7.9, 9%

Local Transport,

5.7, 7%



Service, 4.6, 5%

Souvenirs, 2.6, 3%

Duty Free, 2.1, 2%


New Caledonia - $97 per day Other Pacific - $124 per day


Food & Beverage, 28.1,

23%

Retail, 16.2, 13%

Entertainment, Internet & Service,

10.1, 8%


Local Transport,

7.1, 6%

Souvenirs, 4.2, 3%

Duty Free, 3.9, 3%

Tours, 2.2, 2%




16%

Retail, 10.5, 11%

Local Transport,

7.3, 7%


Service, 5.7, 6%

Duty Free, 4.6, 5%

Tours, 4.4, 5%

Souvenirs, 3.1, 3%


Long Haul - $96 per day


Food & Beverage, 26.3,

27%


13%

Tours, 8.4, 9%

Retail, 6.5, 7%

Local Transport,

6.2, 6%


Service, 5.8, 6%

Souvenirs, 3.3, 3%

Duty Free, 0.6, 1%

Visitor Expenditure – Per Person and TotalPre-Paid Spend

flowing into VanuatuIn-country Spend Total Spend

US$105Vt 11,302

US$90Vt 9,729

US$195Vt 21,031

Whole Trip

US$847Vt 91,544

US$736Vt 79,559

US$1,583Vt 171,103

Direct economic impact on Vanuatu for Jan-Dec 2017 US$172.7 million / Vt 18.7 billon in totalUS$14.4 million/ Vt 1.55 billon per month

Per Day

Visitor Expenditure – comparison 2016 and 2017

2016TOTAL

CONTRIBUTIONPER PERSON

PER VISIT

US$1,526

VISITOR ARRIVALS

95,117

US$145.2 Million

2017TOTAL

CONTRIBUTIONPER PERSON

PER VISIT

US$1,583VISITOR ARRIVALS

109,108

US$172.7 Million

+ 3.7%

+ 14.7%

+ 18.9%




and Preferences


Impact


Making


Information Sources and Decision Making

How did you find out about Vanuatu?

38% Friends and Family29% Previous Visits13% General Websites

How did you purchase your travel?

55% By Myself25% Travel Agent

Information Sources for Planning

43% General Travel Websites42% Friends and Family30% Previous Visits27% Travel Agent/Travel Brochures

What influenced your decision making?

3.5/5 Nature attractions

3.4/5 Beaches and swimming

3.7/5 Quiet and relaxing atmosphere

Influences on the decision to choose Vanuatu Country of origin Influences on the decision to choose Vanuatu

(score out of 5)

AustraliaQuiet and relaxing atmosphere

3.9Beaches and

swimming3.6

Accessible3.6

Snorkelling anddiving

3.4

New ZealandQuiet and relaxing atmosphere

3.6Beaches and

swimming3.6

Snorkeling and diving3.3

Affordable3.3

New Caledonia

Natural attractions/volcano/

Ecotourism3.8

Affordable3.7

Accessible3.7

Quiet and relaxing atmosphere

3.6

Other Pacific

Business orconference

3.7


3.4

Accessible3.4

Friends and family in Vanuatu

3.3

Long Haul

Natural attractions/volcano/

Ecotourism3.9

Culture and History

3.5

Beaches andswimming

3.3


3.2

Sources Used for Planning - Holiday

Note: Multiple responses, therefore total does not add up to 100%

2

5

9

11

28

29

26

37

49

2

4

10

11

25

27

30

42

43

0 10 20 30 40 50 60

Television or radio programmes

Magazine and newspaper articles

Other sources (please specify)

Social media (Facebook, Twitter etc)

Vanuatu Tourism website (Vanuatu.travel)

Travel agent/travel brochures

Previous Vanuatu visits

Friends/family

General travel websites (e.g. Trip Advisor)


Total Holiday visitors only

Sources Used for Planning – Market

Note: Multiple responses, therefore total does not add up to 100%

4

6

13

14

24

26

20

43

49

2

5

12

16

21

17

40

51

24

1

4

9

13

33

15

29

49

31

1

4

11

7

32

27

31

43

42

1

4

8

10

26

28

32

38

47

0 10 20 30 40 50 60

Television or radio programmes

Magazine and newspaper articles

Other sources

Social media (Facebook, Twitter etc)

Travel agent/travel brochures

Vanuatu Tourism website (Vanuatu.travel)

Previous Vanuatu visits

Friends/family

General travel websites (e.g. Trip Advisor)



Travel Purchasing Behaviour by Market

55

66

30

54

47

57

25

13

12

22

34

29

18

19

55

20

16

12

3

2

3

5

3

2

0 10 20 30 40 50 60 70 80 90 100

Total

Long Haul

Other Pacific

New Caledonia

New Zealand

Australia


I made my own travel arrangement (through online website or booked with hotels/airlines)

I purchased a pre-paid travel package through a travel agent

Travel arrangements were made by others (business, friends, relatives)

Other

29

18

22 23

9

21

15

21

30

12

0

5

10

15

20

25

30

35

No influence Little influence Some influence Very influential Prime reason

Shar

e of

visi

tors

(%)

Total 2010-2017

Cruise visits to Vanuatu for holiday visitors only

Yes, 11%

No, 89%

Been on a cruise to Vanuatu before?

72%

19%

3%2%3%

5+

4

3

2

1

If Yes, how many times?

Did cruising before influence your decision to come back?




and Preferences

Visitor Spending And

Impact


Making


Visitor SatisfactionOverall Satisfaction*86% Total visitors satisfied

87% Holiday visitors satisfied

* Satisfied includes respondents who answered ‘satisfied’ or ‘very satisfied’

Satisfaction by Market

87

91

86

85

86

0 10 20 30 40 50 60 70 80 90 100

Long haul

Other Pacific

New Caledonia

New Zealand

Australia


Willingness to Return

Would you consider

re-visiting Vanuatu in

the next five years?

Yes78%

No22%

86%would like to visit the outer islands when they revisit

Vanuatu

Want to visit other places 47%Lack of value for money or too expensive 24%The long distance 13% Been there and done that 8%Attractions and activities 6%Only for business trip, volunteer trip or family trip 3%Food and food hygiene 3%Personal Reasons 3%Local people and level of service 3%Public service and infrastructure 3%*

Espiritu Santo 44%Tanna 44%Pentecost 6%Ambrym 6%Malekula 5% Efate and surrounding Islands 3%*

* Other reasons/Islands have not been included due to low percentages

Willingness to Return and Satisfaction

72

74

76

78

80

82

84

86

88

90

Nov 2014 - Jan2015

May -Jul 2015 Aug - Nov 2015 Dec - Mar 2016 Apr -Sep 2016 Oct - Dec 2016 Jan-Dec 2017

Perc

ent

Satisfied visitors Willingness to return

* Satisfied includes respondents who answered ‘satisfied’ or ‘very satisfied’

3.2

3.2

3.2

3.6

3.6

3.5

3.7

3.8

4.0

4.1

3.2

3.2

3.2

3.6

3.6

3.6

3.7

3.8

4.0

4.1

1.0 1.5 2.0 2.5 3.0 3.5 4.0 4.5 5.0

Internet and phone availability, cost and coverage

Rubbish collection and general cleanliness

General shopping opportunities

Value for money

Visitor information in Vanuatu (including signage)

Local handicrafts / artwork

Restaurants, cafes, bars and evening entertainment

Taxis / car / bus / car rental / ground transportation

General quality of service

Variety of things to see and do

Mean(1) Very dissatisfied (5)Very satisfied

Total Holiday visitors only

Degree of Satisfaction – Total VS Holiday Visitors

LEASTSATISFIED

ITEMS

Degree of satisfaction – Market

2.5 2.7 2.9 3.1 3.3 3.5 3.7 3.9 4.1 4.3

General shopping opportunities

Internet and phone availability, cost and coverage

Rubbish collection and general cleanliness

Value for money

Local handicrafts / artwork

Visitor information in Vanuatu (including signage)

Restaurants, cafes, bars and evening entertainment

Taxis / car / bus / car rental / ground transportation

General quality of service

Variety of things to see and do

Mean score (out of 5)(1)Very dissatisfied(5)Very satisfied


Themes Percent

Local people 48.5%

Activities attractions and entertainment events 32.4%

Environment 30.9%

Atmosphere 15.7%

Food and Beverage 6.8%

Accommodation 6.3%

Culture and history 6.0%

Level of service 4.9%

Convenience 4.4%

Overall good experience 3.2%

Safety 2.6%

New Developments 1.7%

Uncommercial 1.6%

Value for money 0.6%

Cyclone recovery aid 0.3%

Most Appealing Aspects

Most Appealing Aspects of Vanuatu

“The kindness and friendliness of all the people. The beauty and uniqueness of the island scenery. The interesting stories of the past history, the wartime memories and history. The opportunities to join in activities like exploring, fishing, the variety of shopping and restaurants. The excellent selection of accommodation places available.”

“The snorkelling, the beautiful beaches, the beautiful fresh fruit and vegetables at the

markets. We were also amazed by how kind and

friendly people were to us.”

“The tranquillity, the unspoilt natural beauty,

the chance to learn about Ni-Van culture and life by doing some community-

owned tours.”

Most Appealing Aspects of Vanuatu

Waterfront Re-development

“The new walkway from Chantilly's to the Market is absolutely wonderful. It is a

wonderful asset and we were so lucky to be present for the opening. Great to see money

from NZ being used for something that everyone can

use.”

Most appealing items

0

10

20

30

40

50

60

70

Nov 2014 -Jan 2015

May -Jul2015

Aug - Nov2015

Dec 2015 -Mar 2016

Apr - Sep2016

Oct - Dec2016

Jan - Jun2017

Jul - Dec2017

Shar

e of

visi

tors

(%)

Local people

Activities, attractions and entertainment, events

Environment

Atmosphere

Food and Beverage

Accommodation

Least Appealing AspectsThemes Percent

Public services facilities and infrastructure 38.7%Rubbish cleanliness and natural environment care 18.7%Price of goods and services 14.4%Food and beverage 12.0%Attractions and activities 10.9%Port Vila 7.7%Local people standard of service 7.3%Social divide and social issues 6.8%Shops and the shopping experience 6.6%Accommodation 6.0%Bus rental cars scooters or transport 6.0%Flight related issues 3.4%Weather 3.0%Stray animals and mosquitos diseases 2.7%Safety related issues 2.0%Cruise ships 1.9%Too touristy 1.4%Other tourists 0.6%Cyclone 0.5%

Least Appealing Aspects of Vanuatu

Least Appealing Aspects of Vanuatu

“Port Vila was very disappointing, it was not as

nice as our last trip. Port Vila itself was dirty and uninviting.”

Least appealing items

0

5

10

15

20

25

30

35

40

45

Nov 2014 -Jan 2015

May -Jul2015

Aug - Nov2015

Dec 2015 -Mar 2016

Apr - Sep2016

Oct - Dec2016

Jan - Jun2017

Jul - Dec2017

Shar

e of

visi

tors

(%)

Public services and facilities

Rubbish, cleanliness and natural environmentcare

Price of goods and services

Food and beverage

Attractions and activities

Local people, standard of service

Suggestions for ImprovementThemes Percent

Public services and infrastructure 45.4%

Food quality and price 12.3%

Charges entrance fee value for money 11.4%

Entertainment activities transport 8.8%

Environment (cleanness rubbish nature) 7.9%

Accommodation 7.8%

Local people, standards of service 7.7%

Flight related issues 7.3%

Shopping experience 4.2%

Weather 2.9%

Social issues 2.3%

Safety 1.8%

Sickness 1.2%

Cruise tourists 0.4%

Stray and endangered animals 0.2%

Suggestions for improvement

0

5

10

15

20

25

30

35

40

45

50

Nov 2014 -Jan 2015

May -Jul2015

Aug - Nov2015

Dec 2015 -Mar 2016

Apr - Sep2016

Oct - Dec2016

Jan - Jun2017

Jul - Dec2017

Shar

e of

visi

tors

(%)

Public services and infrastructure

Food quality and price

Entertainment, activities, transport

Charges, entrance fee, value for money

Flights

Environment

THANK YOU

Simon [email protected]

Authors: Simon Milne, Sam Li, Mindy Sun, Karin Malacarne, Dinesha Gedara, Michelle Hunt

www.nztri.org.nz

Presenter

Presentation Notes

Picture Source: https://www.vanuatu.travel/en/play/see-and-do/events-and-festivals

Islands Visited – Time Series

0

5

10

15

20

Espiritu Santo Tanna Other Malekula Ambrym Pentecost

Shar

e of

visi

tors

(%)

Nov 2014 - Jan 2015 May -Jul 2015 Aug - Nov 2015 Dec 2015 - Mar 2016 Apr - Sep 2016 Oct - Dec 2016 Jan - Dec 2017

Average Spend while in Vanuatu by Market30

24

98 7

6 53 2

24

20

8

4

75

4 3 2

28

19

85

76

43 2

25

20

96 7 6

53

2

28

20

86

76 5

3 2

25

20

8

57

5 42 2

29

21

8 7 86 5

3 2

0

5

10

15

20

25

30

35

US

dolla

rs

Nov 2014 - Jan 2015 May -Jul 2015 Aug - Nov 2015 Dec 2015 - Mar 2016 Apr - Sep 2016 Oct - Dec 2016 Jan-Dec 2017

Economic Impact (Per Trip) By Market

0

500

1000

1500

2000

2500

3000

Nov 2014 - Jan2015


Apr - Sep 2016 Oct - Dec 2016 Jan-Dec 2017

US$

Flowing back to Vanuatu economy per person per trip

Overall Australia New Zealand New Caledonia Other Pacific Long Haul

Average Spend while in Vanuatu per dayPER PERSON PER DAY- TIME SERIES

0

20

40

60

80

100

120

140

160

Nov 2014 - Jan2015


Apr - Sep 2016 Oct - Dec 2016 Jan-Dec 2017

Spen

d Pe

r Per

son

Per d

ay (U

S$)

Overall Australia New Zealand New Caledonia Other Pacific Long Haul

Vanuatu International Visitor Survey Jan - Dec 2017 IVS... · 2018-12-06 · Summary of the Key...

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