Vanraj Tractors Ppt

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Gujarat Grassroots Innovations Augmentation Network

Incubating Innovations into Incubating Innovations into Enterprise: Experience of GIANEnterprise: Experience of GIAN

Presentation by: Presentation by: Dr. Vijaya Vittala, GIAN (North East)Dr. Vijaya Vittala, GIAN (North East)

Chintan Bakshi (GIAN West)Chintan Bakshi (GIAN West)

2525thth September, 2004 September, 2004

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•First GIAN was set-up in 1997 in Ahmedabad with the support of Gujarat Government, SRISTI, IIMA and later NIF

•National Innovation Foundation (NIF) was set up in the year 2000 as a recognition of the GIAN model and its replication in the rest of India

•Subsequently GIANs have been set-up in Jaipur (for North India), at IIT Guwahati (for North East) and three GIAN Cells have been set up in South India

Origin and Evolution

The ultimate objective is to develop capabilities to incubate hundreds of grassroots technologies and traditional knowledge into successful businesses all across the country leading to an innovation led, high impact and sustainable development

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EnterpriseInvestment

Innovation

The Golden Triangle of Creativity

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Major Activities and Domain

• Technology Incubation and Prototype

Development

• IPR protection

• Business Development and Technology

Commercialization

GIAN (West) – Gujarat, Maharashtra and Goa

GIAN (N.East) – The Seven North Eastern States

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The Incubation Process

H B Network

SRISTI

NIF

Direct

Grassroots Innovations

PIC & Technical Documentation

Technology Validation & Innovation Assessment / PAS

Competitive Benchmarking

H B Network / GIAN NIF / GIAN / RACGIAN / Summer

Interns / Volunteers

Go / No Go Decision

Project Closed

IPR Protection

GIAN / NIFPatent Attorney

Incubation & Business Plan

GIAN / Disha Summer Interns

Testing and Prototype Development

Entrepreneur / Innovator/ Consultants / NID etc.

Pilot Scale Production

Entrepreneur / Innovator / Partner

Incubators.

Commercial Production

Entrepreneur / Innovator / Partner

Incubators.

No

YesMicro Venture Innovation Fund

Mass Marketing

Entrepreneur / Innovator / NGOs / GIAN Brand (?)

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Completed (16)

Aaruni Bullock Cart

Pulley

Cotton Stripper

Motorcycle Sprayer

Kittanal

Natural Water Cooler

Foot Sprayer

Kushal Sprayer

Eri Silk

Aaron Flywheel

Fiber Optic Conduit Coupler

Gum Scrapper

Auto Air Kick PumpBicycle SprayerBicycle Hoe

Hand Driven Sprayer

New Projects (10)

Seed Varieties

Pulse Thresher

Automatic Thread Winder for Kite Flying

Wind Operated Power Generator

Modified Blower for Air Curtains

Jabbar Gear for Rickshaws

Kero Gas Stove

Key Way Making Fixture

Motorized Sprayer (4.5 HP Tractor)

Button Stitching Machine

Projects Identified for Cross Regional Applications (6)

Exercise cum Washing Machine (Kerala)

Tile Making Machine (UP)

Milking Machine (Kerala)

Post Harvest Groundnut Harvester (Rajasthan)

Tea Making Machine (Rajasthan)

Shaver for Sheep (Rajasthan)

Ongoing (15)

Vanraj Tractor

Motorcycle Ploughing Machine

Oil Expeller

Buttonhole Edging Machine

Motor Protection Device

Small Diesel Engine

Double Acting Reciprocating Pump

Innovative Application of Wind Mill

Auto Compression Sprayer

Herbal Formulations

Dual Blade Sickle

Innovative Tong

Innovative Design of Check Dam

Electrically Operated Kerosene Stove

Matchsticks from Natural Fiber

Status of Projects – GIAN (West)

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Incubation support extended 47

MVIF Investments made (nos.) 9

MVIF Investments made (Rs. Lacs) 3.13

Technology transfers undertaken 12

Enterprises set up 10

IPR Protection filed (total) 26

IPR protection filed (US) 6

Status of Projects – GIAN (West)

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Organization StructureGIAN Board (State Government, Industry and Academia)

Hony. Secretary (Prof. Anil Gupta)

Chief Innovation Manager

Technical Business Development

Admn / Accounts

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Case StudiesCase Studies1.1. 10 HP Mini Tractor10 HP Mini Tractor2.2. Motor Protection DeviceMotor Protection Device3.3. Buttonhole Making MachineButtonhole Making Machine4.4. Motorcycle Driven PloughMotorcycle Driven Plough

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Ideally Suited for small farmers

•Capable of performing all farm operations except deep-ploughing

•Cost Effective Target MRP of Rs.1.25 lakhsAverage fuel consumption of 1 lit/hrs

•Simple design make easy to maintain

•Custom designed transmission unit (Integral type)

•Ergonomically & aesthetically designed by NID

10 HP Mini Tractor10 HP Mini Tractor•Market potential of 5000 mini tractors in India

•Approx. Size of market opportunities is Rs.50 crore /annum

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10 HP Mini Tractor10 HP Mini Tractor

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Some Major Highlights of the ProjectThe project team that managed the technology incubation process comprised:

InnovatorTractor consultant, taking care of the technology VA NID for design inputsGIAN for overall project coordination

The entire prototype development process was internally managed by GIAN

Various large tractor manufacturers were approached for tech transfer at early stage or for partnership in the proto development process, without much success

The tractor was submitted for Commercial Certification testing at CFMTTI, Budhni in May 2003

The final certification is still pending


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Key Questions

Is GIAN the right agency to project manage such high technology incubation projects?

Can the process be optimized without the involvement of a professional entrepreneur?

How easy is it to get entrepreneurs involved at an early stages for such projects where the first prototype is crude? What can be the mechanism for this?

On hindsight, how should the project have been managed?


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The only one of its kind multi-feature protection device

•Prevents motors from burn-outs from 21 potential fault conditions which can occur like:

OverheatingDry runPhase reversalVoltage fluctuationsProvides earth protection and auto starter

•Suitable for working with motors from 3HP to 100 HP range

•Modular design, therefore ease in customization

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Motor Protection DeviceSome Major Highlights of the ProjectThe innovator had enquiries from a large number of farmers in and around his village in Solapur

Given the strength of the technology and positive market feedback, MVIF funding of Rs. 75,000 was made for pilot scale production and test marketing

•The project was executed by the innovator with the support of mentor in Pune, Mr. Prakash Parkhi, who is also a small entrepreneur

•As of date, 12 units have been sold, 7 installed and another 12 units are likely to be sold in the next few days

•The innovator also claims a number of enquiries from his village region

•2 interested small entrepreneurs wiling to buy the technology at this stage for Maharashtra and AP on non-exclusive basis - inability / unwillingness to pay a “fair” upfront valuation

•Large players like Crompton and L&T have been approached – but not with much positive results

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Key Questions

In technologies like these, what is the best way to capitalize, given:The players who can pay well are not interestedThe small entrepreneurs are not willing / unable to pay the value upfront that would cover the “cost of incubation”The fear of duplication and loss of IP if the gradual scaling up process is adopted

•How can such technologies where the IP is essentially an intimate knowledge of consumer needs which have been encapsulated in a fairly high tech product?

•How can the efforts of the innovator be fairly rewarded in cases such as these where the innovator has spent years in getting that intimate understanding of consumer needs and careful selection of the appropriate technology to satisfy that need?

•Can we depend on a primarily royalty driven revenue model?

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Buttonhole Making Machine

•Radically simple design ensuring high degree of maintainability

•Designed with the tailoring business in mind

•Capacity of 100-120 buttonholes per hour

•Full shuttle mechanism with 96 stitches per buttonhole

•The technology is at incubation stage and needs design and technology value addition

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Buttonhole Making MachineSome Major Highlights of the Project•Extremely tough competition in the market from Japanese (Juki), American (Brother and Singer) and now Chinese machines

•The competition is further compounded by the large scale availability of cheap second hand “dumped” buttonhole making machines of the above brands

•The first prototype of the machine is very crude, though functional

•Significant refinement is required before the machine can be seriously pitched for commercialization

•The crude model was shown to some large distributors of buttonhole machines, branded and local manufacturers of sewing machines and Sewing Machine R&D Centre (Ludh.) – all were negative

•The market research showed a need gap, especially in the tailoring business in small towns and rural sewing clusters

•A project team was formed including the innovator and a small but high quality workshop of spinning machines – TePP support available

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Buttonhole Making MachineKey Questions

•Who will commercialize the machine?There are no buttonhole machine manufacturers in IndiaThe sewing machine industry is highly fragmented with proliferation of local brandsEven the well known brands like Usha and Prakash are very low on original R&D and technology

•Can there be commercial viability for the machine given the competition from the second hand imported machines? Though these machines fill a demand gap for a low cost machine, however, these machines are ultimately designed for the garment manufacturing unit and not for the local tailoring business

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Motorcycle Driven Plough•Attachment which converts a motorcycle into a “mini-tractor”

•Capable of doing agriculture operations like:

CultivatingPloughingSpraying (with a special attachment)

•Easy assembly and disengagement - convertibility time about 15 minutes

•A highly economical machine for small farmers and ideal for bullet owners

•Immense market opportunity given the large number of bullet motorcycles operational in villages of India

•Price of the attachment – Rs. 20,000

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Major Highlights

•Innovator has sold more than 30 units in Saurasthra region

•NID has provided design inputs in the project and a new gear box has been developed from TePP support

•Demos of the machine were held in the Pune region – though the demos were not successful in and around the Pune but interest was generated for the Baramati region

Motorcycle Driven Plough

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Key Questions

•How can this technology be capitalized, which is best manufactured at the local level? Conducting only a couple of demos in Pune involved high efforts and transaction costs.

•Can any existing network be tapped?

Motorcycle Driven Plough

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•How can the spirit of enterprise be built across the value chain?

•How can the gap between the crude prototypes and the entrepreneur be filled?

•How can we get entrepreneur partner at a very early stages? What sort of entrepreneurs?

•Is there place for a private entity that works on the projects of GIAN with the specific objective of “bridging that gap”?

•Could the diffusion of technologies like Motorcycle Driven Plough happen more effectively in the presence of a local level business ecosystem (innovation, enterprise, institutional linkages, mentors strongly networked locally)?

Other Issues / Questions

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