Vanity 800 Numbers Mean More Sales
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Transcript of Vanity 800 Numbers Mean More Sales
VANITY 800 NUMBERS MEAN MORE SALES
from
from
30%
of US Population (50+) has the lowest recall rate for URLs
According to consumer research studies…
PHONE IS STILL KING
from
50%
remember 800 over
URL in broadcast
78%
remember 800 over URL in
visual media (print & outdoor)
58%
remember 800 over
URL in ads
PHONE IS STILL KING
from
90%prefer to use phone for customer service
PHONE IS STILL KING
from
65%
of businesses rate phone calls as their highest quality lead source
PHONE IS STILL KING
from
When surveyed…
72% recall vanity vs 5% numeric in 30 second radio ad
57% prefer to dial 800 over local number
75% higher recall rate of vanity over numeric toll-free
WHY VANITY 800 NUMBERS MATTER
from
14xmore
calls to vanity 800 in radio ad vs. numeric toll-free
WHY VANITY 800 NUMBERS MATTER
from
65%
were able to correctly remember the vanity 800 number in a visual ad
WHY VANITY 800 NUMBERS MATTER
from
69%
could NOT remember anumeric phone number
WHY VANITY 800 NUMBERS MATTER
from
Most businesses agree,
building relationships
is half the battle.
That’s why having a
customer on the phone
is so valuable.
“Internet Marketing DirectorAuto Dealership in North Carolina
We use 1-800-NEW-FORD in our radio
and TV ads because it is catchy and
easy for people to remember. Phone
calls are more valuable than online web
leads. Having an inbound phone call
eliminates a few steps and shortens the
sales process.”
@800response
linkedin.com/company/800response
1-800-NEW-SALEwww.800response.com