VANISH™Invisible never looked so good

• Previous industry standard for no-label look on glass and other clear, rigid containers

– Clear PP film over 1.5 mils thick

• Now, that is about to change

• VANISH™ products redefine what can be achieved in labeling applications

• Feature clear 0.92 mil face and liner

• Potential for new shapes & imagery

• Opportunity for productivity gains & reduction in packaging materials

• Less roll changes = less waste

New industry standard for no-label look

Sales code Product description

SY359F VANISH 92 RP76 0.92 mil PET

SY360G VANISH 92 TC RP76 0.92 mil PET

Technical information

Face VANISH 92

Clear polyester film for product labeling in applications where resistance against water, oil and chemicals is important. Ideal for labeling toiletries, cosmetics and suitable for beverage applications. It has high strength, good stability and excellent chemical resistance.

Substance weight 26 lbs./ream (25” x 38”) TAPPI-410

Caliper 0.92 mil TAPPI-411

Ultimate elongation MD 110 ASTM D882

Tensile strength at break MD 32000 psi ASTM D882

Technical information

Face VANISH 92 TC

Clear top-coated polyester film for product labeling in applications where resistance against water, oil and chemicals is important. Ideal for labeling toiletries, cosmetics and suitable for beverage applications. It combines strength, good stability and excellent chemical resistance.

Substance weight 26 lbs./ream (25” x 38”) TAPPI-410

Caliper 0.92 mil TAPPI-411

Tensile strength MD 32000 psi ASTM D882

Tensile strength CD 35000 psi ASTM D882

Elongation MD 180% DIN 53455/1

Elongation CD 140% DIN 53455/1

• Window approach– Graphics in a square, circular or irregular pattern with a clear window

section

• Irregular shapes– Graphics can now really fit brand owner needs

– With VANISH™, you don’t see the clear, square halo of thicker gauge films or square cut corners of a paper label

• Opacity– Important graphics (like logos) should stand out

– Utilize a layer of white behind areas where the background should not show through

• Transparency– Use metallic background for a transparent ink to provide interesting

addition to base color

– High impact shelf appeal without the use of metallic accent inks or cold foil/hot stamping

New opportunities for designers

• Metallics– Leave areas of label clear so silver can show through (aluminum cans)

– Add transparent yellow to turn silver into gold

– Excellent capabilities when used for accenting in heavy opaque color areas

• Metallic accentuation on cans

• Contrast/bold statements– Utilize VANISH™ on clear products & clear packaging

• Such as glass or clear plastics

– Feature branding or simple statements for dramatic impact with opaque lettering or graphics in midst of clear package

– Emphasizes purity of taste or premium appearance• Water bottles• Vodka labels

New opportunities for designers

Productivity gains

• Number of labels per roll– 16” OD– 3” core– Assuming label + matrix = 4” wide

7

SY360GVANISH™ SY105C SY14X SY313H

0.92 mil face0.92 mil liner

2.0 mil face2.2 mil paper liner

2.0 mil face1.2 mil PET liner

1.6 mil face0.92 mil PET liner

6,680 foot rolls 3,286 foot rolls 4,145 foot rolls 5,181 foot rolls

20,040 labels 9,858 labels 12,435 labels 15,543 labels

103% less labels 61% less labels 29% less labels

Productivity increases with fewer roll changes, machine settings, etc.

• Substrates– Glass

– Aluminum cans

– PET rigid containers

• Benefits– No-label look

– Productivity gains

– Sustainability

– Alternative to screen printing• More cost-effective• Faster design changes• Use bottles for different brands and designs• Less working capital – less bottles stocked

– Water resistance• Passes 48-hour ice bucket test

• http://www.upmraflatac.com/na/en/solutions-and-services/labeling-solutions/beverage/vanish

VANISH™ for beverage & spirits

• Beer– Label completely disappears on glass at arm’s length– Lower investment costs in space and minimums of pre-printed

bottles and cans– Additional graphics capabilities

• Opacity levels • Raised texture• Scents• Glow in the dark/UV fluorescence• Thermochromatic

– Capability to create separate batches, seasonalor event brewing

• Water – PET no-label look

• Energy drinks– Graphics on cans– Lower cost to entry, expanding skus for flavors

• Spirits– Same benefits as glass packaging for beer

VANISH™ for beverage & spirits

• Substrates– Glass

– PET rigid containers

• Benefits– No-label look

– Gives a higher quality impression

– Replacement for paper

– Productivity gains

– Sustainable option

• http://www.upmraflatac.com/na/en/solutions-and-services/labeling-solutions/food/vanish

VANISH™ for food

• Substrates– Glass

– PET rigid containers (non-squeezable)

• Benefits– No-label look

– Higher quality product impression

– Replacement for paper

– Productivity gains

– Sustainable option

• http://www.upmraflatac.com/na/en/solutions-and-services/labeling-solutions/home-and-personal-care/Vanish

VANISH™ for home & personal care

Recycling

VANISH™ as a sustainable optionSY360G v. SY105C2.0 mil PP CLEAR TC RP37 2.2 mil HIGH DENSITY WHITE

Incineration Landfill

Recycling

VANISH™ as a sustainable optionSY360G v. SY14X2.0 mil PP CLEAR TC RP37 1.2 mil PET

Incineration Landfill

Recycling

VANISH™ as a sustainable optionSY360G v. SY313H1.6 mil PP CLEAR TC RP74 0.92 mil PET

Incineration Landfill

Recycling

VANISH™ as a sustainable optionSY360G v. PL38Q (food)54# RAFLACOAT RP51 40# WHITE KRAFT

Incineration Landfill

285,000 preprinted cans =

3 varieties, 95,000 cans per

variety 95,000 blank cans 2 pallets of labels (285,000 at 3 ++

varieties) +VS

Re-order when needed, keep inventories lower and cash focused to marketing / distribution

Increased flexibility to produce more seasonal or small batch premiums

Fill cans at 20-30 cans per minute, label at 60-70 cans per minute. Labeling does not cause any reduction in canning process.

VANISH™ end-of-life impactInfographic comparison

VANISH™ end-of-life impactGoal/situation

• End-of-life impact in recycling must be recognized in the marketing/ promotion of VANISH™

• This is a new trend – Labeling cans has been done in small volumes with shrink sleeve – But now PSA is a growing decorating method

• Recycling process is well-detailed and open for documentation

• Uses an extremely high temperature de-lacquering process to remove polymer based inks

• Anticipation that this de-lacquering process would sufficiently remove Vanish labels and adhesive (550°C typical heats vs. 300°C combustion temperature for VANISH™ PET)

• PSA labeled cans is still a very small impact – in the USA:– Currently, 105,800 aluminum cans are recycled every minute – Nearly 75% of all aluminum ever produced is still in use today thanks to recycling

VANISH™ end-of-life impactInfographic

2. Cans filled and labeled with

VANISH™ PSA

3. Municipal recycling

4. De-Lacquering (Thermal at @

550deg C)

5. Product melted at 750° C. Dross and

contaminant removed and re-use

1. Can manufacturing to

“Blanks”

VANISH™ end-of-life impactStage 1 – Can manufacturing to blanks

• “Blanks” – unprinted cans – sourced at regular minimums – (i.e. approximately 95,000 per min order)

• Order what you need for production not what you have to in order to fulfill preprinting minimums

• Efficient shipping and maximization of pallets and trucks

VANISH™ end-of-life impactStage 2 – Cans filled & labeled with VANISH™

• “Blanks” – run through filling process then labeled with PSA VANISH™ – With flexibility of utilizing PSA labels, you can now run multiple products out

of one can order

• Reductions in warehousing space for pre-printed cans

• Improved cash flow – not holding cans in inventory

• Efficient shipping and maximization of pallets and trucks

• Increased revenue by increased new product and premium product launch flexibility

VANISH™ end-of-life impactStage 3 – Municipal recycling

• Aluminum sorted/divided from other municipal waste

• Shredded and cubed for efficient shipping and reduction of aluminum oxidation

• *Aluminum cans are the most valuable product in the recycling bin due to their highly efficient recyclability

VANISH™ end-of-life impactStage 4 – De-lacquering

• Aluminum is exposed to @ 550°C to remove organic contaminants as well as polymer based inks

• Final product in combustion of PET is normally CO2 and water (not the same as PVC that results in chlorine compound)

VANISH™ end-of-life impactStage 5 – Re-melting

• Re-melted at 750°C (1382°F)

• PET melting point typically 260°C

• Stage where “Dross” (contaminant or less pure aluminum) is removed and reused for steel production or other applications where purity is not as critical

• Liquid aluminum now cast into ingots for further production to cans, rods, automotive parts etc.

http://www.m-petfilm.com/Europe/Comparative%20data%20plastic%20films.htmhttp://en.wikipedia.org/wiki/Aluminium_recycling