INFINITY SMOOTHIES

•Vanilla essence•Mixed berries•Orange juice•Porridge oats

We picked these ingredients because they are all really healthy for your body. We used porridge oats because it gives you energy for the whole day. We also have a “super fruit” in our smoothie.

Ingredients

•The blueberries in our smoothie act as the “super fruit”, meaning that they give you short bursts of energy through out the day.•Porridge oats is a “super food” meaning that if you had our smoothie for breakfast, it would give you bursts of energy throughout the day, just like the blueberries.•The orange juice has vitamin c, which is good for your immune system

Fruit Facts

We have tried our best to come up with the most reasonable price for our smoothie, and our final decision was: £1.75. The ingredients are all really good for your body and they give a lot of nutritional value, meaning that our product is good for the health of an 11 or 12 year old girl or boy.

Price

• Introduction • The product• Who are we selling to• How do we reach them• What do we say.

Marketing

• My name is Stuart Reid• Marketing director of Infinity Smoothies• My role

Introduction

• Berry nice Smoothie• Mixed Berry Smoothie with vanilla essence

and porridge with some orange Juice• All Natural ingredients • Natural sweeteners • Porridge oats for energy

The Product

• Our target customers are School Children• Design to be a healthy alternative for

breakfast cereal • It is also suitable for sports men and woman• Can also be targeted at the elderly• In fact anyone !

Who are we selling to

• Different ways for different customers • Free samples in supermarkets• Include free samples in after race goody bags • Advertising in magazines • Social media campaigns #infinitysmoothies • Celebrity endorsements

How do we reach them

• Looks and tastes great• Nutritionally balanced, vitamins, minerals and

slow release carbs • Portable • It’s cool to be drinking infinity Smoothies • “Infinity Smoothies, it keeps you going to

infinity and beyond

What do we say

• Vanilla• Orange Juice•Mixed frozen berries• Porridge Oats

Ingredients

• You can make your own version with different berries and stuff but unless you grow berries and oranges it might cost more than to buy ours.

• Step 1: Put all ingredients in a blender, blend for 3-5 mins until smooth.

• Step 2: Pour into glass or cup and enjoy.

How to make

Design

• I was the design director and I designed the entire Infinity Smoothies logo. Our team agreed that the idea of having a space themed smoothie would appeal to our sort of age group, and the product draws the person in with its brightly coloured packaging. The packaging corresponds with the actual smoothie colour, which is a pinky-purple, and we thought that the ingredients that we picked would look like the galaxy when they are blended.

• We researched into the best selling smoothie brands to see what drew in their customers. Our favourite brand was Innocent. Innocent fruit smoothies gave us the idea of having an interesting label, with lots of different colours spread around its packaging.

• We went through many design choices until we were happy with the one that we picked. It took a while but we got there in the end.

• We got the name of our smoothie from the idea of Buzz Light-year from Toy Story saying To infinity and beyond, because our smoothie will keep you going for infinity, because of its all natural ingredients. We hope you enjoy tasting our smoothie

Buy now for the price of

£1.75