Vanguard Technology - ISES Event World 2009 - The Blog Factor
-
date post
19-Sep-2014 -
Category
Technology
-
view
4 -
download
1
description
Transcript of Vanguard Technology - ISES Event World 2009 - The Blog Factor
![Page 1: Vanguard Technology - ISES Event World 2009 - The Blog Factor](https://reader034.fdocuments.us/reader034/viewer/2022042713/541b75547bef0a760a8b5803/html5/thumbnails/1.jpg)
The Blog Factor: Why Starting A Blog Now Is More Important Than Ever.
Chris Bonney
Vanguard Technology Corporation
![Page 2: Vanguard Technology - ISES Event World 2009 - The Blog Factor](https://reader034.fdocuments.us/reader034/viewer/2022042713/541b75547bef0a760a8b5803/html5/thumbnails/2.jpg)
Today’s Objectives
• Blog basics: What is a blog, really? • Determine why you should (or shouldn’t) blog• Understand elements of a successful blog• How to start a blog• How to market your blog
![Page 3: Vanguard Technology - ISES Event World 2009 - The Blog Factor](https://reader034.fdocuments.us/reader034/viewer/2022042713/541b75547bef0a760a8b5803/html5/thumbnails/3.jpg)
7 Key Takeaways
What Is A Blog?
![Page 4: Vanguard Technology - ISES Event World 2009 - The Blog Factor](https://reader034.fdocuments.us/reader034/viewer/2022042713/541b75547bef0a760a8b5803/html5/thumbnails/4.jpg)
![Page 5: Vanguard Technology - ISES Event World 2009 - The Blog Factor](https://reader034.fdocuments.us/reader034/viewer/2022042713/541b75547bef0a760a8b5803/html5/thumbnails/5.jpg)
![Page 6: Vanguard Technology - ISES Event World 2009 - The Blog Factor](https://reader034.fdocuments.us/reader034/viewer/2022042713/541b75547bef0a760a8b5803/html5/thumbnails/6.jpg)
Blogging is a conversation
![Page 7: Vanguard Technology - ISES Event World 2009 - The Blog Factor](https://reader034.fdocuments.us/reader034/viewer/2022042713/541b75547bef0a760a8b5803/html5/thumbnails/7.jpg)
Why Blog?
• Create more leads• Increase your
margins• Close more deals• Expand your online
visibility• Be viewed as an
expert
• Starting a conversation
• Creating value• Being transparent• Becoming Google-
friendly• Being
knowledgeable, relevant, passionate
By
![Page 8: Vanguard Technology - ISES Event World 2009 - The Blog Factor](https://reader034.fdocuments.us/reader034/viewer/2022042713/541b75547bef0a760a8b5803/html5/thumbnails/8.jpg)
![Page 9: Vanguard Technology - ISES Event World 2009 - The Blog Factor](https://reader034.fdocuments.us/reader034/viewer/2022042713/541b75547bef0a760a8b5803/html5/thumbnails/9.jpg)
![Page 10: Vanguard Technology - ISES Event World 2009 - The Blog Factor](https://reader034.fdocuments.us/reader034/viewer/2022042713/541b75547bef0a760a8b5803/html5/thumbnails/10.jpg)
Is It Right For You? 1. You have something to say – and a unique way to say it.
2. You have something to say – and a unique way to say it and you’re passionate about it.
3. You have something to say – and a unique way to say it and you’re passionate about it and it’s relevant to your audience.
4. You have something to say – and a unique way to say it and you’re passionate about it and it’s relevant to your audience and it provides value.
5. You have something to say – and a unique way to say it and you’re passionate about it and it’s relevant to your audience and it provides value and you can sustain it.
![Page 11: Vanguard Technology - ISES Event World 2009 - The Blog Factor](https://reader034.fdocuments.us/reader034/viewer/2022042713/541b75547bef0a760a8b5803/html5/thumbnails/11.jpg)
Before You Blog
• Read other blogs• Subscribe to other blogs• Comment on other blogs• Track your company
![Page 12: Vanguard Technology - ISES Event World 2009 - The Blog Factor](https://reader034.fdocuments.us/reader034/viewer/2022042713/541b75547bef0a760a8b5803/html5/thumbnails/12.jpg)
Mini Business Plan
• What type of blog will you write?• Who will your audience be?• What subject(s) will you write about? • Are you passionate about your topic and the
idea of blogging in general?• Can you sustain the effort?
![Page 13: Vanguard Technology - ISES Event World 2009 - The Blog Factor](https://reader034.fdocuments.us/reader034/viewer/2022042713/541b75547bef0a760a8b5803/html5/thumbnails/13.jpg)
Blogging is like
rowing upstream
![Page 14: Vanguard Technology - ISES Event World 2009 - The Blog Factor](https://reader034.fdocuments.us/reader034/viewer/2022042713/541b75547bef0a760a8b5803/html5/thumbnails/14.jpg)
What Types Of Blogs Are There?
• Thought leader/expert• Practical advice• Advocacy• Corporate• Journalistic
![Page 15: Vanguard Technology - ISES Event World 2009 - The Blog Factor](https://reader034.fdocuments.us/reader034/viewer/2022042713/541b75547bef0a760a8b5803/html5/thumbnails/15.jpg)
The Biggest
BlogsIn
The LandJune 2009
![Page 16: Vanguard Technology - ISES Event World 2009 - The Blog Factor](https://reader034.fdocuments.us/reader034/viewer/2022042713/541b75547bef0a760a8b5803/html5/thumbnails/16.jpg)
Who’s Your Audience?
• Your customers• Your prospects• Your employees• The press• Your investors• Your vendors• Industry influencers
![Page 17: Vanguard Technology - ISES Event World 2009 - The Blog Factor](https://reader034.fdocuments.us/reader034/viewer/2022042713/541b75547bef0a760a8b5803/html5/thumbnails/17.jpg)
What Should You Blog About?
• Determine audience• What isn’t talked about?• What you know• What you can sustain• Your passion
![Page 18: Vanguard Technology - ISES Event World 2009 - The Blog Factor](https://reader034.fdocuments.us/reader034/viewer/2022042713/541b75547bef0a760a8b5803/html5/thumbnails/18.jpg)
Are you passionate about your topic and the idea of blogging
in general?
Well, are you?
•
![Page 19: Vanguard Technology - ISES Event World 2009 - The Blog Factor](https://reader034.fdocuments.us/reader034/viewer/2022042713/541b75547bef0a760a8b5803/html5/thumbnails/19.jpg)
Your Blog Plan
• Blog: Wedding catering• Audience: Brides-to-be• Subjects: The basics with humorous stories• Schedule: 2x week: 1x tip and 1x story• Goal: 100 posts
![Page 20: Vanguard Technology - ISES Event World 2009 - The Blog Factor](https://reader034.fdocuments.us/reader034/viewer/2022042713/541b75547bef0a760a8b5803/html5/thumbnails/20.jpg)
How Do You Actually Blog?
• Blog vs. website• TypePad, WordPress, Blogger• Preview, post, save, or schedule• Category, tagging
![Page 21: Vanguard Technology - ISES Event World 2009 - The Blog Factor](https://reader034.fdocuments.us/reader034/viewer/2022042713/541b75547bef0a760a8b5803/html5/thumbnails/21.jpg)
![Page 22: Vanguard Technology - ISES Event World 2009 - The Blog Factor](https://reader034.fdocuments.us/reader034/viewer/2022042713/541b75547bef0a760a8b5803/html5/thumbnails/22.jpg)
Structure Of Posts
• Title• Picture• Intro hook• Body• Sub-headers• Closing question• Photo credit
![Page 23: Vanguard Technology - ISES Event World 2009 - The Blog Factor](https://reader034.fdocuments.us/reader034/viewer/2022042713/541b75547bef0a760a8b5803/html5/thumbnails/23.jpg)
What’s A Better Title?
“Cooking Under Pressure”
OR
“7 Insider Secrets For Cooking A World-class Dish When The Heat Is On”
![Page 24: Vanguard Technology - ISES Event World 2009 - The Blog Factor](https://reader034.fdocuments.us/reader034/viewer/2022042713/541b75547bef0a760a8b5803/html5/thumbnails/24.jpg)
Brain Starters
• Who Else Wants…• The Secret Of…• Here Is A Method That Is Helping (blank) to
(blank)• Little Known Ways To…• What Everybody Ought To Know About…Excerpt from CopyBlogger.com: http://www.copyblogger.com/10-sure-fire-headline-formulas-that-work/
![Page 25: Vanguard Technology - ISES Event World 2009 - The Blog Factor](https://reader034.fdocuments.us/reader034/viewer/2022042713/541b75547bef0a760a8b5803/html5/thumbnails/25.jpg)
Sticky Elements Of Posts
• Lists• Numbers• Anticipation• Contrarian viewpoint• Irreverence• Call to action
![Page 26: Vanguard Technology - ISES Event World 2009 - The Blog Factor](https://reader034.fdocuments.us/reader034/viewer/2022042713/541b75547bef0a760a8b5803/html5/thumbnails/26.jpg)
![Page 27: Vanguard Technology - ISES Event World 2009 - The Blog Factor](https://reader034.fdocuments.us/reader034/viewer/2022042713/541b75547bef0a760a8b5803/html5/thumbnails/27.jpg)
Your Side Bar
• RSS• Email• About• Blog roll• Best posts• Archive of previous posts• Your Picture
![Page 28: Vanguard Technology - ISES Event World 2009 - The Blog Factor](https://reader034.fdocuments.us/reader034/viewer/2022042713/541b75547bef0a760a8b5803/html5/thumbnails/28.jpg)
How Often Should You Post?
• Consider audience• Consider your schedule• Consider the topic• Consider the long haul
1x week minimum
2x day maximum
![Page 29: Vanguard Technology - ISES Event World 2009 - The Blog Factor](https://reader034.fdocuments.us/reader034/viewer/2022042713/541b75547bef0a760a8b5803/html5/thumbnails/29.jpg)
How do you market your blog?
![Page 30: Vanguard Technology - ISES Event World 2009 - The Blog Factor](https://reader034.fdocuments.us/reader034/viewer/2022042713/541b75547bef0a760a8b5803/html5/thumbnails/30.jpg)
Remarkable Content
Brings Traffic
![Page 31: Vanguard Technology - ISES Event World 2009 - The Blog Factor](https://reader034.fdocuments.us/reader034/viewer/2022042713/541b75547bef0a760a8b5803/html5/thumbnails/31.jpg)
Social Networking
• Twitter• StumbleUpon• Facebook• MySpace• LinkedIn• Del.icio.us• FriendFeed• SlideShare
![Page 32: Vanguard Technology - ISES Event World 2009 - The Blog Factor](https://reader034.fdocuments.us/reader034/viewer/2022042713/541b75547bef0a760a8b5803/html5/thumbnails/32.jpg)
What Else?
• Write in other places like Squidoo, HubPages, Helium, EzineArticles
• Comment on other blogs• Blog rolls• Guest bloggers• Write great content
![Page 33: Vanguard Technology - ISES Event World 2009 - The Blog Factor](https://reader034.fdocuments.us/reader034/viewer/2022042713/541b75547bef0a760a8b5803/html5/thumbnails/33.jpg)
What Will Make Your Blog Great?
![Page 34: Vanguard Technology - ISES Event World 2009 - The Blog Factor](https://reader034.fdocuments.us/reader034/viewer/2022042713/541b75547bef0a760a8b5803/html5/thumbnails/34.jpg)
So will you start today?When would now be a good time
To start your blog?
![Page 35: Vanguard Technology - ISES Event World 2009 - The Blog Factor](https://reader034.fdocuments.us/reader034/viewer/2022042713/541b75547bef0a760a8b5803/html5/thumbnails/35.jpg)
Contact
• Resources: www.vtcus.com/ises.aspx• Email: [email protected]• Blogs: • vanguardtechnology.wordpress.com• chrisbonney.typepad.com• Twitter: @chrisbonney
![Page 36: Vanguard Technology - ISES Event World 2009 - The Blog Factor](https://reader034.fdocuments.us/reader034/viewer/2022042713/541b75547bef0a760a8b5803/html5/thumbnails/36.jpg)
Books And Blogs
BOOKS
• Naked Conversations – Robert Scoble and Shel Israel
• The News of PR and Marketing – David Meerman Scott
• Here Comes Everybody – Clay Shirky
BLOGS
• www.problogger.com
• www.copyblogger.com
• sethgodin.typepad.com
• www.chrisbrogan.com
![Page 37: Vanguard Technology - ISES Event World 2009 - The Blog Factor](https://reader034.fdocuments.us/reader034/viewer/2022042713/541b75547bef0a760a8b5803/html5/thumbnails/37.jpg)
Photo Credits• Rowing - Peter - http://www.flickr.com/people/psmithy/• What is a blog – Brian Solis - http://www.flickr.com/people/briansolis/• Conversation – Gideon - http://www.flickr.com/people/malias/• Clock – Roberto41144 - http://www.flickr.com/people/9385421@N08/• Trump tower – chascarper - http://www.flickr.com/people/chascarper/• Syrup – i_yudai - http://www.flickr.com/people/y_i/• Seth Godin – www.sethgodin.com• Cat – Katherine - http://www.flickr.com/people/aka_kath/• Audience – James Emery - http://www.flickr.com/people/emeryjl/• Stadium – Ian Ransley - http://www.flickr.com/people/design-dog/• Elephants – Tai Stietman - http://www.flickr.com/people/21949386@N07/• Tape measure – Shereen M - http://www.flickr.com/people/shereen84/• Starting line – elisasizzle - http://www.flickr.com/people/crayoncauldron/