Vanguard CASE STUDY: Take an Inch to

Get a Mile

Carra Cote-Ackah, Executive Director, Community Stewardship, Vanguard

Kyra Scalea, Manager, Community Stewardship, Vanguard

Nate Prosser, HR Senior Manager, Vanguard

Liz Krueger, HR Manager, Vanguard

Colton Fisher, Head of Institutional Investment Marketing, Vanguard

Take an inch to get a mile

Carra Cote-Ackah

Executive Director of Community Stewardship

Vanguard®

gives back

• Video

• Teach back

• Journey

• Q&A Panel

• Auction

AGENDA

A small group of advocates

debated and discussed both what to do and how to do it.

EARLY 2011

Presented a proposal for My

Classroom Economy to the

Senior Leadership Team.

FEB 2011

We had our first meeting in

early March at 7 A.M. on

Vanguard campus where we

decided to launch in phases

starting with K–5.

MARCH 2011

My Classroom Economy launched

into the world, just five months

after we started work.

July 2011

Created 2 pilots. 1

elementary schools, spanning 6

states, 24 teachers, and roughly

700 students. 2

6—

A small group of advocates

debated and discussed both what to do and how to do it.

EARLY 2011

Presented a proposal for My

Classroom Economy to the

Senior Leadership Team.

FEB 2011

We had our first meeting in

early March at 7 A.M. on

Vanguard campus where we

decided to launch in phases

starting with K–5.

MARCH 2011

Mission alignment.

2013

Website up and running, including

the investment simulator

JULY 2012

Vanguard Core Purpose

To take a stand for all investors,

to treat them fairly, and to give them

the best chance for investment success.

Created 2 pilots. 1– group of 8

elementary schools, spanning 6

states, 24 teachers, and roughly

700 students. 2– expanded to add

6—8, then a month later 9—12.

SEPT 2011

Mission alignment.

2013

Website up and running, including

the investment simulator

JULY 2012

Experience growth both

internally and externally.

2014

EARLY 2014 GROWTH

PROGRAM ADOPTION

Policy makers & administrators

Teachers & ambassadors

TOP DOWN

BOTTOM UP

FORMALIZED INTERNAL EFFORTS

Annual planning

Posted jobs

Cost

Created

org chart

‘Hired’

CoS

Internal

ambassadors

Structured

meetings

UW applied for and received a

grant from the U.S. Treasury.

Then the School District of Palm

Beach–a leader in addressing

financial literacy–raised their hand

to be the pilot district.

2015

Contacted by a professor at the

University of Wisconsin

Center for Financial Capability.

He’d read about My Classroom

University of Wisconsin study

proves effectiveness of MCE.

SEPT 2016

We modernized our digital brand

by launching a redesigned

responsive website.

EARLY 2016

Website up and running, including

the investment simulator.

JULY 2012

Created 2 pilots. 1– group of 8

elementary schools, spanning 6

states, 24 teachers, and roughly

700 students. 2– expanded to add

6—8, then a month later 9—12.

SEPT 2011

Mission alignment.

2013

Experience growth both

internally and externally.

2014

4.9%9.2%

4.7%10.5% 8.2% 6.4%

66.4%

Studentfinancial

knowledge

Studentbudgetingbehavior

Studentsocializationof finanical

topics

Studenteconomic

experiencesoutside theclassroom

Student hasown bankaccount

Studentmanages

own money

Studentlearns about

money atschool

Student quizzes

Student outcomes

measured by…

Parent/guardian surveysStudent surveys

Improved outcomes for MCE treatment groups

SUMMARY OF PROGRAM EFFECTS

1. Skill alignment

2. Mission alignment

3. Annual planning

4. Demonstrate outcomes

KEY TAKEAWAYS

The power of possibility is tremendous when you

have a concrete idea, grit, and passionate people

- at any level of the organization.

“MY CLASSROOM ECONOMY

Kyra ScaleaManager of

Community Stewardship

Nate ProsserHR Senior Manager

Liz KruegerHR Manager

Colton FisherHead of Institutional

Investment Marketing