Vana App Pitch Deck
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Transcript of Vana App Pitch Deck
From an early age women are taught that appearance is
important.
Self-confidence plummets during adolescence.
As girls become women, appearance becomes everything.
Looking good and feeling good boost confidence.
Makeup and other cosmetic products are the keys to feeling beautiful.
Time is wasted sifting through information.
Many skincare products list chemicals as product ingredients.
The at-home beauty specialist
TEAM
Cindy Almonte Tyler Shea Alexa Masiello
co-founders
THE HARD TRUTH
Women no longer rely on store professionals to feel beautiful.
Internet and Social Media Television
Instore Shopping
MILLENNIAL WOMEN
Independent Tech Savvy Quality over Quantity
WHAT WOMEN WANT
81% 65% 25% more
SHOPPING IS AN EXPERIENCE
SHOPPING IS AN EXPERIENCE
In 2014, cosmetic sales earned 12 billion dollars in the US.
WHO’S RESPONSIBLE FOR THE SALES?
beauty forums beauty suppliers beauty bloggers
Organized Tutorials and DIYs Box subscriptions
CATEGORIES
Search specifically for DIYs / tutorials
Choose between video and photo steps
Use your location to find product suppliers
LOCATION
Use your location to find stores that carry the products
Stores are listed from closest to farthest
BEAUTY BOX
Flat sale rate for each box
Discover each product featured and how it’s good for you
Instagram is the premiere way women see advertising for cosmetics.
BUSINESS MODEL
AppPartnership Social Media
Website
PARTNERING
APP
Launch Vana the app. This is where Vana gains members and their trust in finding all things beauty.
Fast
SHIPPING
Fast
Free
USPS
MARKETING
Instagram and Twitter accounts will be used to advertise Vana within the online beauty community.
MARKETING
DIGITAL CONTENT
WEBSITE
Vana’s website will be launched to build upon the app and create a stronger relationship with its members.
The quality of cosmetic products outweighs the price.
SAMPLE CONTRACT
6 months
$200per month
SUBSCRIPTION CONTRACT
Monthly Contract Monthly Box Cancel Any Time
PROJECT TIMELINE
MarchBuild partnerships with beauty companies to provide samples.
August
December
February
Vana’s first platform for interactive services is launched.
Build Vana community through another online base.
Continue growing Vana as popularity rises and more members sign up.
Partnership with Beauty Suppliers
MONEY?
Beauty Boxes
Fast
$250,000
$10,000
95%
GOALS BY 2016
INVESTING
$750,000
Labor Marketing Box Reserve
60% 20% 10% 10%
The future of the beauty industry relies on making that personal connection with women.
Vana understands and utilizes that in order to give women the confidence they need to choose the
products that will make them look fierce.