Values In Social Media For Business

Values In Social MediaFor Your Business

Presented by Christine Brubaker, Business Marketing Solutions

Business Marketing Solutions • www.accessbms.com • [email protected] • 419-297-4481

Social Media Platforms

• LinkedIn

• Facebook

• TwitterAll logo’s are Registered Trademarks of their respected companies


http://images.thecarconnection.com/sml/facebook-logo_100182759_s.png

http://www.depts.ttu.edu/hs/careers/images/Twitter-Logo.png

Tools

Blogging

TweetDeck

Ping.fm

YouTube Google

Alerts

All logo’s are Registered Trademarks of their respected companies


SOCIAL MEDIA PLATFORMSUsing Methods of the


Get LinkedIn



What is LinkedIn

• “LinkedIn is an interconnected network of experienced professionals from around the world, representing 150 industries and 200 countries. You can find, be introduced to, and collaborate with qualified professionals that you need to work with to accomplish your goals. “

-Source: LinkedIn


Why Get Connected with LinkedIn

• “Your professional network of trusted contacts gives you an advantage in your career, and is one of your most valuable assets. LinkedIn exists to help you make better use of your professional network and help the people you trust in return. Our mission is to connect the world’s professionals to make them more productive and successful. We believe that in a global connected economy, your success as a professional and your competitiveness as a company depends upon faster access to insight and resources you can trust. “

- Source: LinkedIn


Benefits of LinkedIn

• Get Recommendations• Connect with People• Build Relationships• Ask and Answer Questions/Discussions• Company Page

– Create– Lookup


LinkedIn Tips

• Jobs– Title– Company– Zip Code– Industry

• Company- Zip Code- Company Name- Industry

• Connection Degrees– 1st Degree– 2nd Degree– 3rd Degree

• Spam– Five I Don’t Knows

(IDK)– Group or Friend


Recommendations

• Recommendations showcases your strengths and shows that you are/were a valued employee and/or co-worker, business partner, and/or client

• If you were a manager getting recommendations from your employees can showcase your leadership qualities


Connect with People

• Your Industry• Your Profession• Interests• Partner With• Seek Mentors/Become a Mentor• Others Connecting


Building Relationships• Connect with others:

– In your industry• Manufacturing, consulting, retail, etc.

– In your profession• Sales, marketing, customer service, etc.

– Same interests• Sports, investing, toastmasters, etc.

– Partnerships– Mentor/Mentee– In your area

• State: Ohio, Indiana, Nebraska• City: Toledo, Chicago, Mt. Pleasant

– Outside of your network• Those that are not in your industry, profession, area


Questions/Discussions

• Have your questions answered by experts in the field.

• Get feedback on a product or service.• Ask/get documents (case studies, ebooks) and

templates.• Provide feedback• Engage with others


Company Page• Description• Key Statistics

– Location– Company Size– Median Age

• Employees– Current– Former– New Hires– Recent Promotions/Changes

• Degreed Connections


Facebook



What is Facebook

“Facebook's mission is to give people the power to share and make the world more open and connected.

Millions of people use Facebook everyday to keep up with friends, upload an unlimited number of photos, share links and videos, and learn more about the people they meet”

-Courtesy of Facebook


Why Get on Facebook

• Facebook is a relaxed social networking site where you can build friendships, connect with friends and long lost friends, make new friends, connect with family, and co-workers.

• It’s a place where you can be yourself, have fun, and engage in open forum conversations.

• Stay informed of what is going on in your friends lives.

• It allows people to see more of your personal side.


Benefits of Facebook

• Stay connected with friends, family, co-workers

• Meet new people• Become a fan• Create a fan/group page• Share news/information/photos


Stay Connected

• Status Updates• Photos• Profile• Send Messages• Write on Wall


New People

• Accepting Friends– Pending Friend Request

• Seeking Friends– Add Friend


Fan/Group Pages

• Seek Fan/Group Pages• Invited to become a Fan/Group Page• Create a Fan/Group Page


Sharing

• News• Photos• Information

– Notes– Links


Tweeting with Twitter



What is Twitter

Twitter is micro-blogging. It’s conveying what you have to say in 140 characters or less. It becomes an art once you become accustom to it.

Tweeting is quick and to the point for not only the author but also those reading it. Links to a full version of what your 140 character micro-blog conveys allows your followers to read more in-depth.


Why Use Twitter

It’s a great way to build credibility and understand companies.

• Prove Your Expertise• Follow and Connect with Management,

Employees, and Owners of Companies• Build, Grow, & Maintain Relationships• Share information


Prove Your Expertise

• Followers• Twitter Friends• Share Information/Re-tweets


Follow and Connect

• Those that you are interested in connecting with

• Build Rapport and credibility• Ask Questions to engage your followers


Twitter Friends

• Personal network & referral networks– Current & former co-workers– Partners– Clients– Vendors– Other industry contacts

• Ask questions to engage your friends


Share Information

• Tweet interesting industry information• Always be positive• Share information you researched or blogged

about• Re-tweet information you find interesting


SOCIAL MEDIA TOOLS


Blogosphere



What is a Blog

“A blog is a type of website, usually maintained by an individual with regular entries of commentary, descriptions of events, or other material such as graphics or video.”

- Courtesy of Wikipedia

Blogs should be kept at approximately at 250 words but can be up to 1000 words long.


Why Blog

It’s a fantastic way to showcase your expertise and provide useful and valuable information.

• Build and brand yourself/company• Connect with Industry Leaders• Share knowledge


Blog Platforms

• Wordpress.org (free)• Wordpress.com (free)• TypePad (charge)• Blogger (free)• Movable Type (free?)


Build your Brand

• Creates a readership of devotees– Takes time– Self promote

• Gets your name out there• Showcase your expertise


Connect with Industry Leaders

• Build a blog readership base• Develop relationships• You may become an industry leader


Share Knowledge

• Gain a larger readership base• Showcase your expertise• Possible job/business opportunities• If you share you always get more back in

return


www.tweetdeck.com



What is Tweetdeck

“Tweetdeck is your personal browser for staying in touch with what’s happening now, connecting you with your contacts across Twitter, Facebook, Linkedin, and more.”

-Courtesy of Tweetdeck


Why Use Tweetdeck

• Customizable– Create Groups– Save Searches– Automatic Updates– View Columns


http://ping.fm



What is Ping.fm

“Ping.fm is a free social networking and micro-blogging web service that enables users to post to multiple social networks simultaneously.”

-Courtesy of Wikipedia


Why Use Ping.fm

• Streamlines the process• Services three categories

– Status updates– Blogs– Micro-blogs


www.youtube.com



What is YouTube

“YouTube is a video sharing website on which users can upload and share videos.”

-Courtesy of Wikipedia


Why Use YouTube

• Build your brand– Showcase your expertise– Let people know what you/company does– Can post video

• Video can be done with a camcorder or Flip video


www.google.com/alerts



What is Google Alerts

“Google Alerts are email updates of the latest relevant Google results (web, news, etc.) based on your choice of query or topic.”

-Courtesy of Google Alerts


Why Use Google Alerts

• Monitor your name/brand• Keep current on competitors/industries• Monitor your website• Monitor your blog• Track your clients

Good Source http://www.authoritypublishing.com/article-google-alerts-for-business-social-media.htm


Social Media Wrap-Up



Social Media Wrap-Up

• Only utilize the social media mediums that you will maintain.

• Get on and post something at least once a week with the exception of YouTube.

• Streamline your time with the social media outlets.

• If you have employees have a social media policy in place.

• Create a social media strategy.


Questions?

Business Marketing Solutions

Thanks You

www.accessbms.com • [email protected] • 419-297-4481

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Values In Social Media For Business

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