Values-Driven Leadership In Practice with Joanna Barclay
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Transcript of Values-Driven Leadership In Practice with Joanna Barclay
© Culture Leadership Group
Transport Canada — CIO Directorate
© Culture Leadership Group
Pet Industry Joint Advisory Council of Canada Case Study
Building Leadership Team Commitment
Intr
oductions
1. Name
2. Pick a card that represents what attracted you to this workshop
3. Share with your table group
© Culture Leadership Group
Intr
oduction
© Culture Leadership Group
Background
• PIJAC Canada represents the Canadian pet industry with $6.5 billion in revenue.
• Executive Director of PIJAC Canada, decided they needed a change in leadership and management style
• Engagement and participation of board members were non existent
• The association was viewed poorly by its stakeholders
• Declining association membership
PIJ
AC C
anada
© Culture Leadership Group
Project Objectives
Build leadership commitment for change
• Higher engagement of board members, contributions and maximizing their potential
• Engage pet industry and connect with stakeholders
• To provide a higher level of service to the membership and create more business opportunities
• To be more proactive and have better balance through efficient use of resources.
PIJ
AC C
anada
Challenges
• Adversarial relationships with key stakeholders – community groups, city councils, animal shelters
• Animal activists didn’t believe they should make $$$ off the backs of animals
• Board members were not participating and contributing to board decision making process
• Internal competition for resources – no collaboration
PIJ
AC C
anada
Buildin
g L
eaders
hip
Com
mitm
ent Facilitated Planning
• Empowerd leaders to work effectively together
• Opportunity to share knowledge and experience
• Given decision-making responsibility
• Achievements:
Explored challenges and opportunities
Developed 4 strategic initiatives with action plans
Agreement on 4 key values and behaviours – Excellence, Collaboration, Leadership, Responsibility
Discovered limiting beliefs that would reduce performance © Culture Leadership Group
© Culture Leadership Group
Get Connected
• The way we behave can make or break the success of PIJAC delivering on it strategic goals
• It took leadership courage, commitment and the will to learn and grow
• The journey brought new levels of collaboration, excellence, responsibility, and leadership to their work
PIJ
AC C
anada
© Culture Leadership Group
Build y
our
Culture
Garden metaphor
• Developing a culture is not static like installing a machine, but dynamic, something like growing a garden
• Must prepare the soil:
• Facilitative Leadership
• Board Member Engagement
• Plant the right seeds:
• Select the desired values
• Maintain the environment to grow healthy plants – i.e. provide water, sunlight, and compost to stimulate growth, and root out the weeds which impede growth
• Ongoing dialogue
© Culture Leadership Group Transport Canada — CIO Directorate
Your Life does not get better by chance, it gets better by
change
Jim Rohn
© Culture Leadership Group
Change vs Transformation
• Change – happens around us• New client requests, changes in organizational structures, roles and
responsibilities
• Transformation – we need to adapt and align our thinking to the external reality
• This happens inside of us, beneath the surface. It is transforming our mindset, understanding or consciousness
For change to be successful we need to recognize impacts to the whole system, deal with the actual external changes and the internal human transformation
Build y
our
Culture
© Culture Leadership Group
Build y
our
Culture
Building Trust
• Building trust is critical to creating a successful culture and attaining results.
• Trust impacts speed and cost
• Low trust => slower speed and higher costs
• High trust => faster speed and lower costs
• How do you build trust?
• Facilitative Leaders invest time getting connected as a team,sharing their wisdom, exploring challenges, and building solutions together
Environmental Scan
• Conducted an environmental scan with key stakeholders through 5 on-line engagement sessions using Go-To-meeting
• Perception of stakeholders gave PIJAC a new view of the world and their untapped potential
• Realigned mission and purpose of association with new tag line
Buildin
g L
eaders
hip
Com
mitm
ent
© Culture Leadership Group
External Drivers for Change
• Environmental Forces: Social, Economic, Political, Governmental, Technological, Demographic, Legal
• Marketplace: Customer needs and demands which arise from the environmental forces
• Business Imperatives: Strategies organizations must successfully implement to meet the market (consumer) requirements
• Organizational Change: How the organization must evolve to successfully deliver on the new business strategies
What might be some examples of these drivers for change?
Environm
enta
l Scan
© Culture Leadership Group
Progress is impossible without change, and those who cannot
change their minds cannot change anything
George Bernard Shaw
© Culture Leadership Group
Internal Drivers for Change
Transport Canada — CIO Directorate
• Cultural Imperatives: New ways of being and working together
• Leader and Staff Behaviour: Different style of making decisions, frequency of collaborative dialogue, tone in communicating
• Leader and Staff Mindset: New set of beliefs, values and assumptions
What might be some examples of these drivers for change?
Environm
enta
l Scan
© Culture Leadership Group
Reflection
• What stands out for you about this process?
• What do you find exciting, surprising, or challenging?
• How do think mindset shift will impact leading change?
• Outcomes for PIJAC Canada?
Outc
om
es
• Stronger board, more united in providing guidance to the association members
• Commitment to the strategic plan
• Board members participating in roles and have taken on more responsibilities
• The values have given them confidence and energy, providing valuable momentum in moving forward and making it easier to follow the plan
• Positive relationships with community groups
• Legislators seeking their advise on policy
• Increase in pet show attendance and revenue
• Maintaining association membership at a time when other associations are losing members
A whole system approach calls for actions in all four dimensions at the same time
COLLECTIVEINDIVIDUAL
OBJECTIVE
SUBJECTIVE
CharacterActions and
Behaviours
of the Leaders
PersonalityValues and Beliefs
of the Leaders
CultureValues and Beliefs
of the Organization
Environment
StructuresActions and Behaviours
of the Organization
2 4
1 3
When Leaders Transform the Organization Transforms
Buildin
g L
eaders
hip
Com
mitm
ent
© Culture Leadership Group Transport Canada — CIO Directorate
Never believe that a few caring caring people can’t change the
world. For, indeed, that’s all who ever have.
Margaret Mead
© Culture Leadership Group
Thank you for your participation
Joanna Barclay, CEO, Culture Leadership [email protected]