Value PropositionBRANDON FREY

Food Fast

At Food Fast we sell and deliver the highest quality cooked and uncooked food products to Jonesboro homes and businesses. We offer a range of options including: Meats (Steak, Chicken, Seafood), Vegetables, and Grains. We employ high end chefs to prepare our food. We also use an efficient logistical system to ensure fast delivery and lost cost for our customer.

Porter’s Generic Strategies

Scope – Narrow

Source of Competitive Advantage – Differentiation

Most relevant strategy – Differentiation Focus

Targeted Segments

Single-Segment Strategy (Concentrated Segmentation) Specializing and targeting only one segment of the market

High income segment

Smaller potential customer base

Less customers, but higher margins per order

More sales from members of segment

Less delivery costs

Satisfies specific needs

Customer gets exactly what they want

Customer can stay at home or work

Efficient process

Key Benefits Offered

High quality product Differentiate with high quality meats, vegetables, and grains

Covers specific needs Allows customers to avoid the grocery store

Helps disabled customers with easy use and fast delivery

Order online with ease

Option of cooked or uncooked product

High value product Great perceived value due to great tasting options

Cheaper than going out to eat

Fast delivery Same day delivery offered

Unique capabilities

Rare product Outstanding customer service

Uncommon in smaller communities

High quality meats from around the country

High availability Product variability with website option

Fast delivery Same day delivery on orders of $100 or greater

Next day delivery on orders of less than $100

Value Proposition

Many people I speak to in the food delivery market segment face issue of availability and high quality products. I am able to contribute high quality food, cover specific customer needs, and offer fast shipping resulting in high customer satisfaction and consistent orders.

Begin with high income segment in Jonesboro. Establish quality relationships with customers. Expand to Memphis, Little Rock, and surrounding regions with at least 70,000 residents.