Value of the Mail: USPS and Industry Approaches to “Do Not Mail” Issues November 2008.
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Transcript of Value of the Mail: USPS and Industry Approaches to “Do Not Mail” Issues November 2008.
Value of the Mail: USPS and Industry Approaches
to “Do Not Mail” Issues
November 2008
Apr 21, 2023
MTAC presentation 2
“Do Not Mail” Legislation State level Federal level
Underlying issues Public opinion
Environmental impact Consumer displeasure Identity Theft
Apr 21, 2023
MTAC presentation 3
Why do some people think a DNM registry is a good idea?
Environmental harm Identity theft “Do Not Call” is a model Quantity/frequency
Apr 21, 2023
MTAC presentation 4
How are we responding?
Getting the story out
Educating with facts
Emphasizing the VALUE of the mail
Apr 21, 2023
MTAC presentation 5
USPS Action
Collect and develop solid data on mail’s environmental impact
Educate state and federal legislators
Apr 21, 2023
MTAC presentation 6
USPS Action
Promote the Value of the Mail:• Economic & social value
• True environmental impact
• USPS commitment to sustainability
Promote customer preference options without interfering in business-customer relationships
Apr 21, 2023
MTAC presentation 7
Progress
Collect and develop solid data on mail’s environmental impact
Apr 21, 2023
MTAC presentation 8
Life Cycle Inventory study: established USPS baseline for environmental impact of entire mailing process
Industry-sponsored compendium of all publicly-available research on mail and the environment
GHG study: available in early 2009
Apr 21, 2023
MTAC presentation 9
Progress
Educate State and Federal legislators on potential impact of “DNM” registry
Apr 21, 2023
MTAC presentation 10
Economic impact • USPS 2nd largest employer• Mail is 1/3rd of GDP• Specific DM & USPS data for each state
Environmental impact• USPS environmental leader• LCI & GHG study findings• Mail small percentage of landfill• New and ongoing programs
Apr 21, 2023
MTAC presentation 11
Consumer interests • Enhanced mail preference services & other
industry efforts • Reduction of UAA mail • Critical differences between “Do Not Call”
& “Do Not Mail”
Identity theft/security • FTC study: 2% of ID theft involves mail• Inspection Service & federal laws provide
protection
Apr 21, 2023
MTAC presentation 12
Progress
Promoting the Value of the Mail
Apr 21, 2023
MTAC presentation 13
Discussions with mailing industry & others: “Value of the Mail”
Positive media coverage New industry efforts re: DNM issues Updated educational kits
Apr 21, 2023
MTAC presentation 14
And even more positive news…
EnvironMAIList Life Cycle Inventory Address Management “Greening the Mail”
Task Force National Lobby Recycling
Program Energy Day activities www.usps.com/green
Apr 21, 2023
MTAC presentation 15
Progress
Promote customer preference options without interfering in B-to-C relationships
Apr 21, 2023
MTAC presentation 16
Trends we’ve noticed: Increase in “green” and customer
preference messaging on mail pieces
Reduction of UAA mail
More than just “opt-outs”
Apr 21, 2023
MTAC presentation 17
Where do we go from here?
Forward, together, to promote the value of
the mail