Value of marketing to the supermarket pharmacy shopper
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For More Information Call [800] 308-0488 Copyright © 2021 PRN LLC. All rights reserved. The PRN logo is a registered trademark of PRN LLC. All logos and brand names are registered trademarks and/or registered service marks of their respective holders. PRN LLC 40 N. Main Street, Suite 2600 Dayton, OH 45423 • prn.com Case Study - Supermarket Pharmacy Shopper Characteristics The higi Network reaches grocery shoppers before they make their purchase decisions. NIELSEN RESEARCH Value of marketing to the supermarket pharmacy shopper Background A Nielsen Company study was conducted with shoppers who had recently visited the pharmacies of stores where the higi Network, a connected health kiosk network in over 7,000 retail pharmacy locations, is installed. THE GOAL to better understand the shopping behaviors of the supermarket pharmacy shopper and how valuable marketing messages are to them. Research Approach The Nielsen Company conducted an online survey to measure the campaign’s impact on pharmacy shoppers. The online survey was conducted from January 5-16, 2015. Results came from a sample of ~400 respondents meeting the following qualifications: • Adults 18+ • Visited the Albertsons Pharmacy in the past 4 weeks Results Pharmacy shoppers are loyal to their supermarket pharmacy and shop there frequently. 1 Cross Departmental Shopping study, The Nielsen Company, 2015 47% dairy aisle 39% non-perishables 34% household products 31% beauty/personal care say the primary purpose of supermarket visit is both pharmacy & grocery 1 make the pharmacy their first stop 1 notice the higi Network station 1 other departments visited on average after pharmacy 1 identify the supermarket as their primary pharmacy 1 pharmacy visits on average per month 1 6 53 % 66 % 60 % 73 % 3
Transcript of Value of marketing to the supermarket pharmacy shopper
TM
For More Information Call [800] 308-0488
Copyright © 2021 PRN LLC. All rights reserved. The PRN logo is a registered trademark of PRN LLC. All logos and brand names are registered trademarks
and/or registered service marks of their respective holders.
PRN LLC40 N. Main Street, Suite 2600Dayton, OH 45423 • prn.com
Case Study - Supermarket Pharmacy Shopper Characteristics
The higi Network reaches grocery shoppers before they
make their purchase decisions.
NIELSEN RESEARCHValue of marketing to the supermarket pharmacy shopper
Background
A Nielsen Company study was conducted with shoppers
who had recently visited the pharmacies of stores where
the higi Network, a connected health kiosk network in
over 7,000 retail pharmacy locations, is installed. THE
GOAL to better understand the shopping behaviors of
the supermarket pharmacy shopper and how valuable
marketing messages are to them.
Research Approach
The Nielsen Company conducted an online survey to
measure the campaign’s impact on pharmacy shoppers.
The online survey was conducted from January 5-16,
2015.
Results came from a sample of ~400 respondents
meeting the following qualifications:
• Adults 18+
• Visited the Albertsons Pharmacy in the past 4 weeks
Results
Pharmacy shoppers are loyal to their supermarket
pharmacy and shop there frequently.
1Cross Departmental Shopping study, The Nielsen Company, 2015
47% dairy aisle
39% non-perishables
34% household products
31% beauty/personal care
say the primary purpose of supermarket visit is both pharmacy & grocery1
make the pharmacy their first stop1
notice the higi Network station1
other departments visited on average after pharmacy1
identify the supermarket as their primary pharmacy1
pharmacy visits on average per month1
6
53%66%
60%
73% 3
