Value of IP for Value Creation and Growth
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Transcript of Value of IP for Value Creation and Growth
Importance of Intellectual Property for value creation and growth
IP & GOLF
Bridgestone
- Multi-core tech for golf ball
Spalding
- Top-Flite 3 part solid core ball
IP & GOLF
Titleist
- 60% of golf ball market
- Introduced Pro VI in 2000
- Case Bridgestone vs. Acushnet
- Settled – Oct 07’
- Damages est. $150M
- Royalty fee for every ball sold
Lesson
- Professional golfers look for an edge
- Companies who know how to use IP has the
advantage
Value of Intellectual Property
1 DVD player manufactured in Malaysia:
Price: US$65
$1 profit for Malaysian manufacturer
$20 to owners of the Intellectual Property
Malaysia Challenge: From “IP negative” to “IP positive”
Japan: 30 years, South Korea 15 years, Malaysia??
Common Success Factors in Creating a Successful Technology Industry
Positive growth development policies
Investment in education of enough scientists and engineers to be able to participate significantly
All started with acquiring technologies
Active government promotion of IT industry
Openness to the outside world, in particular with the US
Companies more important in technology development than Universities
Financial systems changed and in all included development of venture capital sector
Example from Japan (1950-1970)
Between 1950 and 1980: 35,000 tech transfer cases from US to Japan (patent and technology acquisition).
Result: Creation of multiple industries and well known brand names (Canon, Toshiba, Sharp, Panasonic etc. etc.)
Studies show acquisition costs amounted to a fraction of R&D expenditure
Malaysia Opportunity
In the case of Japan the driving force was anti trust considerations by FTC forcing companies to open patent portfolio (Xerox)
Today: Financial climate create major opportunities for Malaysia
$$ BNs IP and R&D assets are available to a degree never seen before
Prices are driven down by supply
Impact of IP on the value of companies
Ratio of Intellectual Capital to Market Capitalization in US companies grew from 17% in 1975 to 80% in 2005.
Data from US, Europe, Japan: The more intellectual property a company holds, the higher its market valuation.
QUALCOMM INTEL TEXAS Instruments
Technology Transfer Business Opportunities for Malaysia
Assist Malaysia enterprises to acquire suitable technical know-how and IP for their product developments
Provide a safe environment for overseas companies to transfer their IPs to Malaysia counterparts
Facilitate proper transfers of IP from licensors to licensees Facilitate Malaysia technical standard developments and IP
pooling/administration Operate an IP investment fund that will acquire/pool IP for
domestic licensing Perform value-added professional services such as:
Consultancy on strategic IP portfolio development Escrow for tech transfer transactions Patent analysis (claims mapping) Patent landscaping
About TYNAX
TYNAX is a global marketplace and brokerage in Intellectual Property (Patents) and technology
Gives brokers a global platform to market and search for IP assets
Helps buyers find IP assets to purchase or license. Helps sellers find IP licensing or acquisition prospects.
TYNAX is a Silicon Valley based company with extensive business and professional networks.
TYNAX is used by many Fortune 500 companies, research organizations and investors to either sell or buy patents.
Currently more than 50,000 patents are available from sellers on the TYNAX exchange.
Currently several US$BN in buyer needs are listed on the TYNAX exchange.
This makes TYNAX the largest global system for IP commercialization.
The IP Commercialization Market Today is Fragmented and Local in Nature
TYNAX Has Created an Unique, Global, Open Marketplace for Technology and IP,
Connecting Buyers and Sellers Worldwide
Thank [email protected]