Value creation - WordPress.com · The External Environment describes the space where you create The...
Transcript of Value creation - WordPress.com · The External Environment describes the space where you create The...
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Value creation
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The Business Model Canvas helps you create value for your business
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The Business Model Canvas helps you create value for your business
The External Environment describes the space where you create
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The External Environment describes the space where you create
The Business Model Canvas helps you create value for your business
The Value Proposition Canvas helps you create value for your customer
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CANVAS
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CANVAS DESIGN
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CANVAS DESIGN TEST
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CANVAS DESIGN TEST
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CANVAS DESIGN TEST EVOLVE
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zoom into the value proposition
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YOU are a (the) customer think (act) like one
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“The focus should be on what jobs customers are trying to get done.” – Tony Ulwick
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Customer
Job to be done
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Customer
Job to be done
Value Proposition
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Value Map Customer Profile
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FIT
Value Map Customer Profile
Create Observe
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FIT
Value Map Customer Profile
Create Observe
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FIT
Value Map Customer Profile
Create Observe
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The story how you create value for your customer
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1 Customer Value
2 Value Map
3 FIT
CANVAS
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1 Customer Jobs
What customers are trying to get done in their work and life
CANVAS
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1 Customer Pains
Describe bad outcomes, risks and obstacles related to customer jobs
CANVAS
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1 Customer Gains
Describe the more or less expected benefits the customer is seeking
CANVAS
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2 Products & Services
All the list of products and services a VP is build around
CANVAS
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2 Pain relievers
Describe how your product or service kill or alleviate customer pains
CANVAS
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2 Gain creators
Describe how your products and services create customer gains
CANVAS
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3 FIT
CANVAS
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FIT
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FIT