Value 360 Communications - Profile

8/9/2019 Value 360 Communications - Profile

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Agency Credentials 2014


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HowWhatWho

Value 360

Value 360 provides

strategic

communication

consultancy with Innovation in approach

Integrated

Implementation- Media &

Beyond

Deliverables that reflect

in your ROI

Strong experience,

innovation & multi

domain experience

allow Value 360 toserve clients across

industries and of all

sizes

Strong understanding

of both traditional as

well as digital media

Indias fastest growing

PR management

consultancy

Managing branding equitysince 2002

11 years of excellence

120 plus professionals with

3 principal offices and 40

service network offices

Strong presence across

established and emergingbusiness

More than 90 active clients


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Journey ofValue 360


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Our Presence

PAN India Presence

Principal offices:

Delhi

Mumbai

Bangalore

40 Network Offices

Global Association with

Huntsworth (Worlds largest

listed PR company)


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Founders

Kunal KishoreManisha ChaudharyGaurav Patra

12 years of Industryexperience

Headed the PRmandate for global

brands like WaltDisney, Fujitsu,Toshiba, Johnson &Johnson among others

Currently heading themedia relations andclient servicing team

12 years of PR Industryexperience

Worked oninternational brandslike LOreal,

Maybelline, CathayPacific Airways amongothers

Currently managingthe strategic growth ofValue 360

22 years of Industry

Experience

More than a decade

spent in print

journalism

Currently responsible

for guiding and

mentoring the

operation team


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Services

Value360

Media Relations

Social MediaMarketing

InvestorRelations

CrisisCommunication

Management

IntegratedDigital

Marketing

Events


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Why Us..

Average retention periodof a client is more than 4

years

Worked on some of thebiggest global brands aswell as some of the best

start ups in India

Played a pivotal role inturning start up ventures

into segment leaders

Core team of theorganization has an

extensive knowledge ofmedia and PR industry

across different verticals

Realistic goal setting andcommitted targets

Highly renowned forbeing pro active and

creating award winningPR campaigns

Creating compellingcontent has enabled us

generate exclusivestories for many fledgling

start ups

Successfully launchedmany international

brands in the Indianmarket


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We also won an ABBY recently for

our outstanding work for OLX


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An agency is known by the brands it

services


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Domain Experience


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Internet Start ups


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Media and Entertainment


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Technology


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Consumer Durables


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Auto


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Education


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Home and Furniture


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Hospitality


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FMCG


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Beverages launched


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International Movies Launched


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Jewellery


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Retail


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Power and Real Estate


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VC Firms


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BFSI


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Human Resource


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Mobile Applications


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Consulting


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Personal Profiling


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Events

Asus Zenfone Launch Mary Kom Book

Launch


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What our clients have to say

Value 360 has been a very

valuable partner for us in

driving our PR effort. The

team is very committed and

agile

Never say die attitude, is one big

quality Value 360 brings to its

clients. Trend Micro has built a

valuable brand recall across an

array of Industry Segment

Value 360 & its team have been a

great partner in our success. They

are responsible and have the

highest ethical standards

Value 360 has done a phenomenal

job of highlighting the companys

profile and creating exposure for

us in the relevant publication in

the industry regularly


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Case study: Snapdeal.com


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Snapdeal-The Situation

SITUATION When snap deal started in Feb 2010, the entire concept of group buying

sites was new in the Indian market Their main challenge was to ignite the confidence of the people to try a

new concept like theirs & at the same time build up their brand Marketing budget of the brand was very limited

Being a new concept the risk factor in the business model was high due towhich they were unable to attract investors to invest in their venture.

STRATEGY

Since budget was a major constraint, cost effective tools were used topromote the brand like social media

Positioned the brand as one of the fastest growing companies in theecommerce sector offering a wide range of cost effective products Positioned the founder of the company as a thought leader in the space Positioned Snapdeal as a fast growing company in order to attract the

investors for further expansion of the company


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EXECUTION & RESULTS

Snapdeal within a span of 1 year was rated as the No. 1 E-Commerce site inIndia by a leading IT publication

Today their Facebook traffic stands at 2 MN

PR campaign to initiate CSR activity, Snapdeal was suggested as part of thePR campaign to adopt a village in UP. Strong networking from our endconvinced the Pachayatis to file a petition to the state government and the

villagers honored and thanked Snapdeal by renaming the village SnapdealNagar.

Snapdeal was able to generate 5 million in their first round and 12 million inthe second round of funding.

PR and Social Media were the only 2 marketing tools used by Snapdeal tillthey received the funding. Post the funding they ventured into TVC and mass

advertising. Created special PR campaign to highlight the founder of the brand as a

successful entrepreneur with all the leading publications/channels like TheEconomic Times, BS, Mint, Fortune, NDTV, News X, ET Now to name a few.


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TACTICAL PR


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TACTICAL PR

The special "Date with Me" - Gul Panag campaign, was available for a day on Feb 14.

The lucky buyer got a chance to go on an enchanting sailing experience with Gulfollowed by a cup of coffee date together.

The proceeds of this campaign were donated to a charity called The Col. Shamsher

Singh Foundation, which was supported by Gul.

We innovate and facilitate such innovative initiatives coupled with noble cause.


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TACTICAL PR

The campaign revolved around celebrating the Valentines Day not only with

surprise gifts, beautiful dinner, red roses but also about Playing it safe!

WE CREATE BUZZ FOR OUR CLIENTS WITH INNOVATIVE AND RELEVANT

CAMPAIGNS !


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Coverage Snapshots


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Coverage Snapshots


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C S h


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The Economic Times

Business Standard

Coverage Snapshots

C S h t


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Businessworld

DARE

Coverage Snapshots


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Lets talk PR

Value 360 Communications - Profile

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