Valuate(TM) Mobility Platform Overview

Valu@te™ Mobile Internet Experiences Platform

Multi-Modal/Channel/Device Mobilization of Content & Services

1Copyright 2008-11 iPath Technologies All Rights ReservediPath’s iAllWays end-to-end information flow technology is covered by pending patent applications

For End-Users - iPath Mobile Client

• Adapts to server-side configurations

– Single client brand-able for different SOs

– Experience of single/multiple service offering(s) within a single App

• Contextual Content Experience

– Multi-level access to related content and actions - Text + Multimedia + Web

• Personalization of experience

• Auto wakeup

For Aggregators – Valu@te Server Platform

• Single Platform based Mobilization of Content & Services across MC / MM / MD

• Differentially Scalable

• Multiple Content Delivery Options

– Requested on-demand by user using SMS

– Pushed on a scheduled basis

– Delivered on interactive request

• Server-side content configurations

• Ticker and Connection/Navigation time image pop-ups

• Time/Content/User context sensitive Ad refreshes

• Tech-agnostic

• Extensible

• Consistent individual-centric experience

• Open Standards based

• Single solution life-cycle for differential end user experiences across content sources/information service end points and across delivery channels

• Rich MIS

– Usage tracking across multiple content & service experiences

Valu@te™ VAS Offering


OVERVIEW OF CONSUMER EXPERIENCES

Implemented using Valu@te(TM), using ZERO CODING


MULTIPLE FLAVORS OF APPNews, Television, ODP


Different Skins, Different Content Focus


SERVER-DRIVEN USER CONNECTS

SMS alert sent to a custom port, app wake-up and contextual experiences


Book Review Alert + ..


CONTEXTUAL COMMERCEUser-initiated and server initiated first-level experience


Movie Reviews + ..


DIFFERENT TYPES OF CONTENT MOBILIZATION EXPERIENCES


Live Audio/Video Events – Cricket, Athletics, Music Concerts..


Digital Content MonetizationRingtones, Videos ..


Actionable Newspaper..


MORE BRANDING, PROMOTIONAL AND COMMERCE OPPORTUNITIES


Multiple Branding & Promotional Options- Customized skin, server-driven pop-up, connection-time & ticker ads


“Opinion Poll”


Content – Informational/Transactional“On-line Ordering”


AN INTEGRATED SET OF SERVER/CLIENT TECHNOLOGIES

Multiple Consumer Applications, Varied Content Experiences


19

Subscriber-Centric Mobile Internet Experience Delivery Platform

• Mobilizes multiple types of Internet content across a range of mobile handsets

• Categorized management

• Unique experiences to each subscriber

• Experiences on periodic basis

• On-demand access to experiences

• Access to all related/contextual experiences for completeness in primary experience

• Extensive MIS on application downloads, application-level and experience-level usage

• Dynamic marketing, direct to subscribers, based on business events and calendar events

• Multiple in-app advertising options

Valu@te ™


Data Integration Components

RDBMS RSS WSDLMisc. digital

content formats,,,

Delivery ComponentsAsynchronous Gateway –

SMS Requests

Interactive Access Gateway –HTTP/Mobile Client

Interactions API

Push Gateway – SMTP, SMPP, FTP-SMS Gwy, HTTP-

SMS Gwy

Mobilization Components

External Event Gateway Run-Time Engine Scheduling & Polling Engine

Operator Integration

Components

…. …

MIS

BI

Dynamic Marketing

Ad Server Integrations

Valu@te ™ Server Platform - based on iAllWays™


21

MobilizationSolution

Configurator

Business/External Data Sources

Multi-Channel / Multi-Modal / Multi-Device Experiences

SMS

iPath’s iAllWays end-to-end information flow technology is covered by pending patent applications

Email

Mobilization Solution Metadata

Delivery Presentation Metadata

Delivery Components

iAllWaysTM Mobilization Platform

Scheduler Run-Time Engine Event Queue

Data Integration Logic

WSDL Web Services JDBC IMAP / POP3

Solution Administrator

Solution Administration Metadata

Domain Representation Metadata

Outbound Voice Portal (Mobile/PC/Voice)

Data Integration Metadata

iAllWays™ - Patent-Pending Technology

Copyright 2008-11 iPath Technologies All Rights Reserved

Technology Components – Client Side

Auto Wakeup

Server-driven configuration

Rich contextual content experience & actioning

Distributed content access

Experience Personalization

Server-driven dynamic ad updates and timing

iPath Mobile Client

Permission-based usage tracking

Apple iPhone, RIM BlackBerry, Symbian OS, Microsoft Windows Mobile, Java Handsets


• Multiple Service Offering Options

– Sponsored Content

– Paid Content

• On-demand pay-to-experience

• Subscription based

• Continuous expansion of Service Offerings scope

• Increased opportunities

– Direct marketing

– Indirect marketing

– Easy plug-ability into different contexts

• Increased adoption & stickiness

• Increased reach

– Differential packaging

– Rapid time to market

• Multiple Ad Opportunities

• Manageability

Our Value Proposition


Thank you


iPath Technologies Pvt Ltd.

[email protected]

Valuate(TM) Mobility Platform Overview

Technology

Transcript of Valuate(TM) Mobility Platform Overview