VALS and Maslow's - WordPress.com · VALS And Maslow’s!! Maslow’s Hierarchy of Needs!! 1....
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VALS And Maslow’s Maslow’s Hierarchy of Needs 1. Physiological Needs: It is when an ad speaks to the basic necessity of the customer, like medicine, food and health product. 2. Safety Needs: It is when an ad is about safety need like stability and physical and emotional safety, like the insurance, retirement etc. 3. Belonging Needs: The need to belong in a group or being a part of something or getting accepted, it is the belonging needs that an ad is speaking to, like clothing products etc. 4. Esteem Needs: It is when an ad preaches to the ego, prestige, superiority and self actualisation needs of a person, like cars, furniture etc. 5. Self-Actualisation Needs: When Self Realisation and the feeling of being capable of doing the best one can are the needs ad preach to, like the hobby products, sports product etc.
Transcript of VALS and Maslow's - WordPress.com · VALS And Maslow’s!! Maslow’s Hierarchy of Needs!! 1....
VALS And Maslow’s!!Maslow’s Hierarchy of Needs!
!1. Physiological Needs: It is when an ad speaks to the basic necessity of
the customer, like medicine, food and health product.!2. Safety Needs: It is when an ad is about safety need like stability and
physical and emotional safety, like the insurance, retirement etc.!3. Belonging Needs: The need to belong in a group or being a part of
something or getting accepted, it is the belonging needs that an ad is speaking to, like clothing products etc.!
4. Esteem Needs: It is when an ad preaches to the ego, prestige, superiority and self actualisation needs of a person, like cars, furniture etc.!
5. Self-Actualisation Needs: When Self Realisation and the feeling of being capable of doing the best one can are the needs ad preach to, like the hobby products, sports product etc.!!!!!!!!
Physiological Needs!
This Ad is about a medicine for cold and it is like a basic necessity. !!!!!!
!!Safety Needs!
Well, insurance provides safety for the future and that is what the ad here is trying to say.!!
Belonging Needs!
!The Ad here is representing belongingness through a similar kind of clothing and a thus fulfilling
the need to belong.!!!!!!!!!!!!
Esteem Needs!
Here the ad is representing class and luxury that not everyone is capable of affording, thus being esteem.!!
Self-Actualisation Needs!
This ad makes a person feel like he/she is capable of changing the future or their life and thus making the aware of themselves and their capabilities. !!
VALS!!Types:!1. Innovators!2. Thinkers!3. Believers!4. Achievers!5. Strivers!6. Experiencers!7. Makers!8. Survivors!
!Ian Somerhalder is the one celebrity that fits into most of the Vals Categories. !!Ian is an Innovator, a Thinker, an Achiever, a Striver, an Experiencer, a Maker and a Survivor; all at the same time now. !!1. Innovator is a person who is successful, sophisticated, take-charge kind of a person with a lot
of self-esteem. For an innovator his/ her image is important and its not just as an evidence of their status but as a way of expressing themselves, in taste and personality and power as well. !
2. Thinker is a person who is motivated by ideas. A well educated, responsible, mature and satisfied person who seeks complete information in making huge decisions. They are open to new ideas.!
3. Achiever is fuelled by the desire of achievement. They are goal-oriented people with a commitment towards family and career. They value consensus, stability, authority, and self-discovery.!
4. Striver is a trendy, fun loving person fuelled by achievement though concerned about others opinion and approval. For them money defines success.!
5. Experiencer is a young, impulsive, enthusiastic consumer who is motivated by self-expression. They seek variety and excitement and risk. !
6. Maker is similar to an experiencer. Maker expresses him/herself by helping others and experiencing the world by working on it. They are energetic and practical people.!
7. Survivor has a focus in life and they live by it. They are not so rich and have numbered resources but they are intellectual and imaginative, this makes them special and it is their strength.!!!
Ian Somerhalder fits into each of this category if we see from where he began to now where he has reached.!He started as a model when we was 8 years old and now he is a successful actor who has a Foundation called the Ian Somerhalder Foundation that focuses on saving the planet from global warming or even nature itself and saving its habitants from each others cruelty. Ian Somerhalder loves his pets (2 cats and 8 dogs). He is also the UNEP representative for USA and has been working with President Obama to save the planet. He is very successful as an actor and doesn't have to do all that he does but he is still doing it all. !!- Ian Somerhalder is a Thinker and Innovator for he thought about the welfare of the planet and its
beings when he launched his charity, Ian Somerhalder Foundation to help the stray animals around the world and have a clean and safe environment for all beings of the planet. !
- He has achieved a lot in life as a model, actor, founder of a charity and as a person too. He is renowned world wide for his varied works be it to entertain or to help the world in any way he is capable to contribute, thus making him an Achiever and a Striver.!
- Ian has experienced being an actor, model, businessman, and a humanitarian, !- He is a Maker as he helps others in need, be it himself or through is foundation. !- He has survived a few set backs in life and was working as a model since the age of 7 to
support his family.
