Qualitative Data Analytics: Desenvolvimento de ferramenta ...
Validate your Navigation Architecture · ux Study, interview. Qualitative. analytics. Analytics,...
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Validate your Navigation Architecture World information architecture day 2020 (Zurich)
Transcript of Validate your Navigation Architecture · ux Study, interview. Qualitative. analytics. Analytics,...
Validate yourNavigation Architecture
World information architecture day 2020 (Zurich)
Tim SchochUX Design Freelancer+ since this morning: validate.design
Qualitativeanalytics
Website Smartlooktsc.li/smart
But… how?
… BY reverse engineering it
1. Successful Funnels2. Identify struggles3. Is it a pattern?4. Analyse drop-outs
why?
qualitativequantitative
ux Study,interview
Analytics,A/B TESTING
qualitativequantitative
ux Study,interview
Qualitativeanalytics
Analytics,A/B TESTING
ux Study,interview
Qualitativeanalytics
Analytics,A/B TESTING
qualitativequantitative
$$$ / big Effort$ / small Effort
New stuff to test
Actual Ux study + focused Ux studies
Qualitative analytics