Valencia, 26 November 2019 • 8h30 - 17h30 • Seminal Room [3rd floor]

FIRST SESSION, PART I • 9:15 - 11:15

8:30 - 9:00

9:00 - 9:15

9:15 - 9:45

9:45 - 10:15

10:15 - 10:45

Welcome of participants and registration

Opening welcoming speech by Elisa Salvador, Professor at ESSCA School of Mana-gement, Paris, France.

Amy Whitaker (New York University, USA), Keith Garde (President/CEO PKA Ma-nagement, Inc., USA), Yiying Lu (Featured Artist of Inaugural Vivid Sydney light Festival), David Thomson (Director of Integration, VERSES.io, spatial web contrac-ting platform; Founder, Artlery).“Cultural Festivals in the Age of Blockchain: A New Economic and Social Model for Festival Support and Community Engagement”.

Carmen Pérez-Cabañero (University of Valencia, Spain), Walesska Schlesinger (Uni-versity of Valencia, Spain), Amparo Cervera-Taulet (University of Valencia, Spain).“Quality of The Service Experience in a European Reggae Festival at a Small Desti-nation: Place Attachment and other Behavioural Outcomes”.

Yesim Tonga Uriarte (IMT School for Advanced Studies Lucca, Italy), Robert DeFillippi (Sawyer Business School, Suffolk University, USA), Tiziano Antognozzi (IMT School for Advanced Studies Lucca, Italy), Maria Luisa Catoni (IMT School for Advanced Studies Lucca, Italy).“Temporary Organizing in the Face of Technological and Institutional Changes: Organizational Challenges and Communication Strategies of Festival Exhibitors”

“Scientific Research on Cultural Festivals: State of the Art and New Avenues of Research”Chair: Elisa Salvador, Professor at ESSCA School of Management Paris, France.

10:45 - 11:15 Sidonie Naulin (Sciences Po Grenoble – Pacte, Grenoble, France).“International Food Festivals and the Making of a World Gastronomic Scene”

COFFEE BREAK • 11:15 - 11:45

LUNCH BUFFET AND NETWORKING • 14:00 - 15:00

SECOND SESSION, PART II • 11:45 - 13:45

THIRD SESSION, PART III.1 • 15:00 - 17:00

“Scientific Research on Cultural Festivals: a focus on Music Festivals in the Digital Age”Chair: Rosa Isusi-Fagoaga, Professor at Institute of Creativity and Educational Innovations, University of Valencia, Spain.

“Cultural Festivals’ Organization and Management: case-study analysis at international level”Chair: Ana Botella-Nicolàs, University of Valencia, Spain.

11:45 - 12:15

12:15 - 12:45

12:45 - 13:15

13:15 - 13:45

15:00 - 15:20

15:20 - 15:40

13:45 - 14:00

Martijn Mulder (Erasmus University Rotterdam, The Netherlands), Erik Hitters (Erasmus University Rotterdam, The Netherlands).“Dancing on a tight rope. Risk and trust in the live music industry”.

Tubillejas-Andrés, Berta (University of Valencia, Spain), Haydee Calderón García (University of Valencia, Spain), Amparo Cervera-Taulet (University of Valencia, Spain).“Social e-servicescape analysis in a cultural Festival for audience development: an application for the Granada music and dance Festival”.

Ina Kahle (Leuphana University Lüneburg, Germany).“Resonance on Music Festivals”.

Ana Maria Botella-Nicolas (University of Valencia Spain), Rosa Isusi-Fagoaga (University of Valencia, Spain), Elena Castro-Martinez (Ingenio, CSIC-UPV, Universitat Politècnica de Valencia, Spain).“Educational programs in music Festivals in Spain: new challenges and audiences for early music in the digital revolution times”.

Laëtitia Kulyk (University of Jyväskylä, Finland), Panagiotis Stamatopoulos (National and Kapodistrian University of Athens, Greece).“Digital Expansion of Festivals – Opportunities and Challenges. The Specific Case of “Petit Plan” in Greece”.

Keiko Kawamata (Aoyama Gakuin University, Shibuyaku, Tokyo, Japan), Norio Tajima (Takushoku University, Tokyo, Japan), Toshihiko Miura (Chuo University, Tokyo, Japan), Shoetsuro Nakagawa (Seijo University, Tokyo, Japan).“The Process of Development and the Evolution of Japanese Pop Culture Events: Case of the Japan Expo (Paris, France) and World Cosplay Summit (Nagoya, Japan)”.

Q&A

15:40 - 16:00

16:00 - 16:20

15:00 - 15:20

15:20 - 15:40

15:40 - 16:00

16:00 - 16:20

16:20 - 16:40

Luis F. Aguado (Pontificia Universidad Javeriana Cali, Colombia), Alexei Arbona (Pontificia Universidad Javeriana Cali, Colombia), Luis Palma (Universidad de Sevi-lla, Spain), Jesús Heredia (Universidad de Sevilla, Spain), Sebastián López (Pontifi-cia Universidad Javeriana Cali, Colombia).“How to measure intangible cultural heritage value? The case of Petronio Álvarez Pacific Music Festival in Colombia”

Elisa Salvador (ESSCA School of Management, France), Elena Castro-Martinez (IN-GENIO, CSIC-UPV, Universitat Politècnica de València, Spain), Pierre-Jean Benghozi (I3-CRG, Ecole Polytechnique, CNRS, Université Paris-Saclay, France and GSEM, Geneva University, Switzerland).“What role, economic model and benefits for Festivals in the digital age? An inter-national cross comparison analysis in the audiovisual and publishing industries”

Mervi Luonila (Center for Cultural Policy Research, Cupore, Helsinki, Finland), Ari Kurlin (Center for Cultural Policy Research, Cupore, Helsinki, Finland), Sari Karttu-nen (Center for Cultural Policy Research, Cupore, Helsinki, Finland).“The value of networked creative productions: case Finnish Festivals”

Severino Salvemini (Bocconi University, Milan, Italy), Costanza Sartoris (Ca’ Foscari University of Venice, Italy), Arianna Riccardi (Bocconi University, Milan, Italy).“Social and Economic Impacts of Jazz Festivals over the Territory. A Research based on 19 Jazz Festivals in Italy”

Brandão, Amélia (Universidade do Porto, Portugal), Gadekar, Mahesh (Universidade do Porto, Portugal), Matilde Ribeirinho (Universidade do Porto, Portugal).“Brand naming sponsorship: impact on music festivalgoers’ purchase intentions”

María Devesa-Fernandez (Universidad de Valladolid, Segovia, Spain), Ana Roi-tvan-Nemirovsky (Festival Internacional de Títeres de Segovia, Spain).“Beyond economic effects: the cultural and social impact of arts Festivals”

Anis Gnichi (University of Sousse, Institute of Advanced Business Studies, Sousse, Tunisy).“Key components of Festival digital governance mechanisms”

16:20 - 17:00 Q&A

THIRD SESSION, PART III.2 • 15:00 - 17:00

“Value and Impacts of Cultural Festivals at local and regional level: some examples at interna-tional level”Chair: Jean-Paul Simon, JPS Public Policy Consulting, Seville, Spain.

17:00 - 17:15

17:30 - 18:30

Closing of the first day of the Workshop by Professor Elisa Salvador.

Cultural tour through the old town of Valencia (offered to participants).

DINNER: TAPAS (IN THE OLD CITY CENTER OF VALENCIA) • 20:00 - 21:30

Valencia, 27 de Noviembre 2019 • 9h30 - 17h30 • Seminal Room [3rd floor]

9:30 Presentación.• Francesc Hernàndez Dobón, Director del Instituto de Creatividad e Inno-

vaciones Educativas de la Universitat de València• Jordi Molas Gallart, Director de INGENIO (CSIC-UPV)

PRIMERA SESIÓN

10:00 - 10:45

11:15 - 12:45

15:30 - 17:00

19:00 - 20:00

12:45 - 13:30

Conferencia. “Una investigación sobre festivales culturales: el caso de los festivales musicales”.Jean Paul Simon, Director de JPS Public Policy Consulting.

Mesa Redonda. “Festivales Musicales: Nuevos enfoques para lograr nuevas audiencias”.Modera: Elena Castro-Martínez (INGENIO, CSIC-UPV).Participantes: Berta Esparza (Palau de la Música), Luis Palma (Universidad de Sevilla) y Marian Rosa Montagut (Harmonia del Parnàs).

Mesa Redonda. “Innovación en los programas educativos musicales.”Modera: Ana Botella Nicolás (UV).Participantes: Víctor Gil (Les Arts), Cristina Cubells (Festival Ensems), Mireya Royo (Depto. Educación del Ayuntamiento de Valencia) y Juan Vicente Gil (Florida Universitaria)

Concierto en la Capilla de la Sapiència (Centro Cultural La Nau, Universitat de València).Alenza Trio (Estíbaliz Ruiz, mezzosoprano; Laura Gómez, violoncelo; Renata Casero, piano).Obras de Manuel de Falla y Francisco Granados.

Programas Didácticos en los festivales de Música Antigua: El caso del Festi-val de Úbeda y Baeza.Ponente: Virginia Sánchez-López (Festival Úbeda y Baeza y Universidad de Jaén).

CAFÉ • 10:45 - 11:15

COMIDA • 14:00 - 15:30

13:30 - 14:00

17:00 - 17:15

17:15 - 17:30

Debate

Debate

Cierre (organizadores)

SEGUNDA SESIÓN

cfest.webs.upv.es

ORGANIZERS

ORGANIZING AND SUPPORTING INSTITUTIONS

• Ana María Botella Nicolás (University of Valencia, Spain)• Elena Castro-Martínez (INGENIO-CSIC, UPV, Valencia, Spain)• Rosa Isusi Fagoaga (University of Valencia, Spain)• Elisa Salvador (ESSCA School of Management, France)

• ESSCA School of Management• Institute of Creativity and Educational Innovations, University of Valencia• Institute of Management of Innovation and Knowledge, Spanish National Research

Council and Universitat Politècnica of València (INGENIO-CSIC, UPV)• The International Association of Arts and Cultural Management (AIMAC)

Cultural Festivals Organization & ManagementINTERNATIONAL WORKSHOP

VALENCIA · 26 & 27 November 2019

NEW CHALLENGES IN THE DIGITAL AGE?

Followed by a Special Issue by the International Journal of Arts Management (IJAM)

26 November · Scientific research on cultural festivals’organization and management: new challenges

27 November · Programas educativos y festivales culturales:nuevos enfoques y nuevas audiencias

Centre Cultural La Nau • University of Valencia