1.2014 Extreme Networks, Inc. All rights reserved.

2. 2014 Extreme Networks, Inc. All rights reserved. Vala Afshar 2010 No Digital Footprint 2011 2012 2013 2014 3. 2014 Extreme Networks, Inc. All rights reserved. Vala Afshar 2010 No Digital Footprint 2011 Joined Twitter 2012 2013 2014 4. 2014 Extreme Networks, Inc. All rights reserved. Vala Afshar 2010 No Digital Footprint 2011 Joined Twitter 2012 Co- Authored Book 2013 2014 5. 2014 Extreme Networks, Inc. All rights reserved. Vala Afshar 2010 No Digital Footprint 2011 Joined Twitter 2012 Co- Authored Book 2013 Blogs/ Video Series/SlideSh are 2014 6. 2014 Extreme Networks, Inc. All rights reserved. Vala Afshar 2010 No Digital Footprint 2011 Joined Twitter 2012 Co- Authored Book 2013 Blogs/ Video Series/SlideSh are 2014 7. 2014 Extreme Networks, Inc. All rights reserved. 8. 2014 Extreme Networks, Inc. All rights reserved. Vala Afshar 2010 No Digital Footprint 2011 Joined Twitter 2012 Co- Authored Book 2013 Blogs/ Video Series/SlideSh are 2014 9. 2014 Extreme Networks, Inc. All rights reserved. Top 10 people mentioned by marketing executives. The #1 Retweeted and Mentioned Person by Marketers 10. 2014 Extreme Networks, Inc. All rights reserved. Vala Afshar 2010 No Digital Footprint 2011 Joined Twitter 2012 Co- Authored Book 2013 Blogs/ Video Series/SlideSh are 2014 Most Mentioned in Marketing 11. 2014 Extreme Networks, Inc. All rights reserved. TOP 100 MOST SOCIAL CIOs on TWITTER List Published: March 25, 2014 12. 2014 Extreme Networks, Inc. All rights reserved. All Businesses Will Be Digital Businesses 13. 2014 Extreme Networks, Inc. All rights reserved. Digital Economy Welcome to the New User experience is shaped by technology trends Digital economy is defined by mobile, apps, social, cloud, and big data The network is a strategic business asset 14. 2014 Extreme Networks, Inc. All rights reserved. Mobile-first, always connected, highly secure Mobile 74% of viewers will leave a page if not loaded in 5 seconds 268B mobile apps will be downloaded in 2017 70% of mobile searches lead to action within 1 hour 15. 2014 Extreme Networks, Inc. All rights reserved. Collaborative, open and connected Social 65% of B2B companies have acquired a customer through social 94% of customers believe that c-level social involvement is important 82% of employees trust a company with social leaders 16. 2014 Extreme Networks, Inc. All rights reserved. Hybrid, flexible and secure Cloud 97% of workers are using cloud services 60% of all cloud deployments will be hybrid by 2016 77% of businesses saw rogue cloud deployments last year 17. 2014 Extreme Networks, Inc. All rights reserved. Right app, right person, right time Apps 70B apps will be downloaded by 2014 (286 billion by 2017) 84% of mobile traffic is related to apps 0% of businesses know what apps are running everywhere 18. 2014 Extreme Networks, Inc. All rights reserved. Data to insight to rapid decision/action Big Data 4300% increase in annual Big Data generation by 2020 0.5% of Big Data is being analyzed today 63% of businesses view analyzing Big Data as a competitive advantage 19. 2014 Extreme Networks, Inc. All rights reserved. 90% of Revenue Growth in the Next 10 Years Will Come From the Third Platform - IDC 19 20. 2014 Extreme Networks, Inc. All rights reserved. State of the CIO 2014 Digital strategist or traditional CIO? 90% of CIO: role is increasingly challenging; 65% role is becoming more rewarding 44% of CIOs report to the CEO. Tenure is six years, while average pay is holding at $219,500 CIOs spend significant time to focus with business leaders - up to 25% of week Game-changers CIOs average salary $249,000. (70% report to CEO) vs cost-center CIOs ($182,000 and 37% to CEO) 48% of CIOs: IT groups is viewed as a cost center or service provider 61% CIOs have part of their compensation tied to a specific corporate revenue or profit goal 21. 2014 Extreme Networks, Inc. All rights reserved. 2014 CIO Priorities Measurement is fabulous. Unless youre busy measuring what's easy to measure as opposed to what's important. Seth Godin 22. 2014 Extreme Networks, Inc. All rights reserved. CMOs 2014 and Beyond How will CMOs and CIOs work together? 23. 2014 Extreme Networks, Inc. All rights reserved. The Evolved CMO in 2014 CMOs Must Ramp Up Business and Technology Acumen 62% CMOs surveyed globally believe the CIO is a strategic partner in meeting corporate goals 41% CMOs share common vision with CIO of how marketing and IT teams should work together Only 29% CMOs partner with their IT counterpart when buying marketing technology 31% CMOs use technologies to analyze and respond to customer feedback 40% CMOs claim they are hindered by the quality of customer data in their organization 24. 2014 Extreme Networks, Inc. All rights reserved. Gartner Digital Marketing Budgets Will Increase By 10% in 2014 Gartner April 29, 2014 10.7% of 2013 annual revenue on overall marketing digital marketing spend is 3.1% of revenue Digital marketing spend is double-digit increase in 2013 and 2014 285 respondents with revenues > $500M 25. 2014 Extreme Networks, Inc. All rights reserved. IDC 2014: Marketers Budgets Continue to Increase Percentage of Companies Increasing Marketing Budgets Source: IDCs 2014 Tech Marketing Barometer Survey 63% 45% 78% 16% 25% 8% 21% 30% 14% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% All IT Rev >$1B Rev $1B Companies