v5 Data Driven Decision Making And Future Communication · Big Data and the Digital Revolution have...
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FOR WHOM High potential insurance professionals with three to five years of insurance industry experience, and preferably in a team management role; and Proficient in English Language. FACULTY MEMBER Patrick Tan Senior Lecturer at Singapore Management University (SMU) 1 2 3 4 SUGGESTED ACCOMMODATION PARKROYAL COLLECTION Marina Bay 6 Raffles Boulevard, Marina Square, Singapore 039594 https://www.panpacific.com/en/hotels-and-resorts/pr-collection-marina-bay.html Hotel Grand Pacific 101 Victoria Street, Singapore 188018 http://www.hotelgrandpacific.com.sg/ • Describe the role data science plays in an insurance context CERTIFICATE OF COMPLETION A Certificate of Completion, powered by Blockchain, will be awarded by SCI to successful completers of the course. Course Fee eligible for FTS funding for company-sponsored Singapore-based participants who are Singapore Citizens or Singapore Permanent Residents Big Data and the Digital Revolution have led to a titanic shift in the landscape of decision making and marketing communication, while also creating new opportunities for businesses in consumer engagement. This module comprises two components. The first is an introduction to the ideas behind turning data into actionable knowledge. Many datasets can provide solutions to important problems and enable decisions about marketing and business. However, the size, complexity, quality and diversity of these datasets make them difficult to process and analyse. This module introduces Big Data and explores its power i.e. the process of transforming data to decision. Candidates will be introduced to the main tools and ideas deployed by data scientists, and the data, questions, and tools used by data analysts and data scientists. In the second component, candidates will learn about the impact of digital technologies on marketing communication strategies and practices. The proliferation of digital technologies gives businesses a diverse new set of tools to reach, engage, monitor, and respond to consumers in an unprecedented manner. Additionally, aggregated digital data can also be leveraged to better target specific consumer segments. Candidates will understand the role and application of digital channels in insurance marketing. This is one of the six courses in SCI's Masterclass series focusing on Digital Leadership. The course contents of the Masterclass series are developed around the SCI Digital Competency Framework (DCF) which is centred around seven digital competency pillars. 7 CPD hours In-house training option available, please contact SCI at: [email protected] COURSE FEE S$ 321 Singapore- based participant S$ 330 Overseas participant DATA DRIVEN DECISION MAKING AND FUTURE COMMUNICATION SINGAPORE 20 May 2020 1st INTAKE • Understand the Information-Action Value Chain Framework • Understand the application of marketing tools and strategies in the digital environment • Understand the role of digital channels in an integrated marketing campaign and need for a digital strategy in insurance marketing ABOUT SINGAPORE COLLEGE OF INSURANCE For enquiries, please contact: Singapore College of Insurance Tel: (65) 6221 2336 Fax: (65) 6220 6684 Website: www.scicollege.org.sg Information presented on this marketing material is correct at the time of publishing. However, changes to the programme contents, dates, time, duration, venue and faculty members can occur owing to unforeseen circumstances. Every effort will be made to inform all participants of such changes on a timely basis. Singapore College of Insurance CPE Registration No: 199408491M Period Of CPE Registration: From 26 September 2019 to 25 September 2023 © 2020 Singapore College of Insurance Limited (SCI). All Rights Reserved By SCI. Call us Email
Transcript of v5 Data Driven Decision Making And Future Communication · Big Data and the Digital Revolution have...
FOR WHOMHigh potential insurance professionals with three to
five years of insurance industry experience, andpreferably in a team management role; and
Proficient in English Language.
FACULTY MEMBER
Patrick TanSenior Lecturer at
Singapore Management University (SMU)
1234
SUGGESTEDACCOMMODATION
PARKROYAL COLLECTION Marina Bay6 Raffles Boulevard, Marina Square, Singapore 039594
https://www.panpacific.com/en/hotels-and-resorts/pr-collection-marina-bay.html
Hotel Grand Pacific101 Victoria Street, Singapore 188018http://www.hotelgrandpacific.com.sg/
• Describe the role data science plays in an insurance context
CERTIFICATE OF COMPLETION
A Certificate of Completion, powered by Blockchain, will be awarded by SCI to successful completers of the course.
Course Fee eligible for FTS fundingfor company-sponsored Singapore-basedparticipants who are Singapore Citizens
or Singapore Permanent Residents
Big Data and the Digital Revolution have led to a titanic shift in the landscape of decision making and marketing communication, while also creating new opportunities for businesses in consumer engagement.This module comprises two components.
The first is an introduction to the ideas behind turning data into actionable knowledge. Many datasets can provide solutions to important problems and enable decisions about marketing and business. However, the size, complexity, quality and diversity of these datasets make them difficult to process and analyse. This module introduces Big Data and explores its power i.e. the process of transforming data to decision. Candidates will be introduced to the main tools and ideas deployed by data scientists, and the data, questions, and tools used by data analysts and data scientists.
In the second component, candidates will learn about the impact of digital technologies on marketing communication strategies and practices. The proliferation of digital technologies gives businesses a diverse new set of tools to reach, engage, monitor, and respond to consumers in an unprecedented manner. Additionally, aggregated digital data can also be leveraged to better target specific consumer segments. Candidates will understand the role and application of digital channels in insurance marketing.
This is one of the six courses in SCI's Masterclass series focusing on Digital Leadership. The course contents of the Masterclass series are developed around the SCI Digital Competency Framework (DCF) which is centred around seven digital competency pillars.
7CPD hours
In-house training option available, please contact SCI at: [email protected]
COURSE FEES$321 Singapore-
based participant
S$330 Overseasparticipant
DATA DRIVEN DECISION MAKINGAND FUTURE COMMUNICATION
SINGAPORE
20May 20201st INTAKE
• Understand the Information-Action Value Chain Framework
• Understand the application of marketing tools and strategies in the digital environment
• Understand the role of digital channels in an integrated marketing campaign and need for a digital strategy in insurance marketing
ABOUTSINGAPORE COLLEGE
OF INSURANCE
For enquiries, please contact: Singapore College of InsuranceTel: (65) 6221 2336 Fax: (65) 6220 6684 Website: www.scicollege.org.sg
Information presented on this marketing material is correct at the time of publishing.However, changes to the programme contents, dates, time, duration, venue and faculty members can
occur owing to unforeseen circumstances. Every effort will be made to inform allparticipants of such changes on a timely basis.
Singapore College of InsuranceCPE Registration No: 199408491M
Period Of CPE Registration: From 26 September 2019 to 25 September 2023
© 2020 Singapore College of Insurance Limited (SCI). All Rights Reserved By SCI.
Call us Email
