V Rolfe OER12 Conference Search Engine Optimisation 17April2012
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Using Open Technologies to Support a Healthy OER Life Cycle
Dr Vivien Rolfe, De Montfort University, [email protected] Simon Griffin, Griffin Internet Marketing, [email protected]
CC BY-SA 2.0 (with the exception of the JISC and DMU logo)
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Using Open Technologies to Support a Healthy OER Life Cycle
Presentation for OER12 & OCWC12 Global combined conferenceCambridge UK, 16-18 April 2012
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Background
• The Health and Life Science Open Educational Resource (HALSOER) project is releasing OER for STEM subjects including Forensic, Biomedical and Medical Science.
• Funded by UKOER Phase 3.
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OER@DMU
• 2009 Virtual Analytical Laboratory (VAL)(UKOER Pilot)
• 2010 Sickle Cell Open (SCOOTER)(UKOER 2)
• 2010 TIGER (UKOER 2)• 2011 SCORE Fellowships – Jacqui Williams, Viv
Rolfe
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OER Lifecycle
Discovery
ImprovementPublication
Nathan Yergler 2010
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OER Lifecycle
Discovery
ImprovementPublication
Nathan Yergler 2010
Use (unchanged)
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OER Lifecycle
Discovery
ImprovementPublication
Nathan Yergler 2010
Where to search?Repositories?Google?
Multiple file formatsTechnology barriers
How / where to share?
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OER Lifecycle
• Creating a healthy OER life cycle is a challenge and hurdles include discovery, driving reuse / repurposing and encouraging publication.
• These activities need to be part of everyday work to sustain and grow open education. (Atkins, Brown, and Hammond 2007; D'Antoni 2008).
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CC BY ND Tambako the Jaguarhttp://www.flickr.com/photos/tambako/
Using open technologies
Web 2.0
Open source
Open collaboration
Open standards
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Our approach to promote discovery
• For SCOOTER (UKOER2) and HALS (UKOER3):
– OER housed on search engine optimised sites (SEO).
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Discovery…….
Rolfe & Griffin 2011
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SummarySCOOTER UKOER2 HALS UKOER3
Wordpress Direct Blog Wordpress Direct Blog
Static OER HTML pages OER Blog articles with RSS feed
Basic SEO Enhanced SEO (eZine submissions, press releases)
Posterous (Facebook/Twitter/Blogs)
Posterous(Facebook/Twitter/Blogs)
Google Analytics for basic tracking of site performance
Enhanced monitoring of site performance
£ Pragmatic and time realistic ££ Enhanced SEO campaign
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Discovery…….
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Our approach to promote reuse / improvement
• OER published in multiple file formats.
• Production of different modalities from one OER in systematic way for content leverage (Williams 2011).
• Clear © licensing instructions on websites and each OER.
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Reuse / improvement…
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Reuse / improvement…
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Reach and Impact (1st 3 months)(Both on Page 1 of Google)
Analytics SCOOTER UKOER2
HALS UKOER3
Unique Visits 645 905
Countries 24 33
Mobile 3% 10%
Most Popular OER Education and young people with sickle cell45 views
Microbiology zone of inhibition57 views
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SCOOTER UKOER2 HALS UKOER3
en.wikipedia.org youtube.com
sicklecellanaemia.posterous.com medev.ac.uk
heacademy.ac.uk prod.cetis.ac.uk
dmuscooter.wikispaces.com bestsciencedirectory.com
prod.cetis.ac.uk biology-courses.posterous.com
dmu.ac.uk directorymaximizer.com
ezinearticles.com education.ezinemark.com
google.co.uk ezinearticles.com
google.com facebook.com
facebook.com newswiretoday.com
pr-inside.com
scoop.it
Referrals (Backlinks)
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Community DataViews / Comments / Follows
SCOOTER UKOER2
HALS UKOER3
Youtube Channel To date: 3177(Genetics animation 285 views)
To date: 567(Queen’s visit talk157 views)
SlideShare Simon Dyson Sickle Presentations479 views
Facebook “Insights”LikesFriends of Fans
5029,000
7421,500
Feedback via Email, Twitter, Facebook, SurveyMonkey
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Have we promoted discovery?
• Use of open technology enhances OER discovery globally and non-selectively.
• We can target users through Twitter and Facebook (subject specialists, students etc).
• You get what you pay for! The more time spent, the greater the rewards.
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Have we promoted reuse / improvements?
• Publishing multiple file formats and distributing to other sharing sites should assist reuse.
• To early to say which file formats are most popular and flexible.
• This makes our OER OPEN, INTEROPERABLE and ACCESSIBLE.
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OER Lifecycle
Discovery
ImprovementPublication
Nathan Yergler 2010
SEO boosts Google rankingRSS feeds distribute OERPosterous network
Multiple file formatsClear © signposting
Evidence?
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Conclusion• Open technologies can support a healthy
OER lifecycle and evaluation of these strategies is the next step.
• Evolving pragmatic time realistic strategies relevant to our work setting is essential.
• The results will be disseminated in the UKOER 3 final report.
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Resources• Yergler NR (2010). http://openaccess.uoc.edu/webapps/o2/handle/10609/4852
• Atkins DE, Brown JS and Hammond AL (2007). http://www.hewlett.org/uploads/files/Hewlett_OER_report.pdf
• D'Antoni S (2008). http://learn.creativecommons.org/wp-content/uploads/2008/03/oer-way-forward-final-version.pdf
• Williams P (2011). Content Leverage System. Available: http://download.marketsamurai.com/AS_AT110823TS01AS_Leveraged_Content_Creation.pdf
• HALS Project Website: http://www.biologycourses.co.uk
• Rolfe V and Griffin SJ (2011b). A Guide to SEO http://www.sicklecellanaemia.org/teaching-resources/resources/scooter80/SCOOTER80a_SEO_Guidelines.pdf