V Bus Expo E Trondsen

Collaborative Work in Virtual Worlds

Eilif Trondsen, Ph.D.Director, Virtual-Worlds Consortium for Innovation and Learning

SRI Consulting Business Intelligence

Collaborative Work in Virtual Worlds

Eilif Trondsen, Ph.D.Director, Virtual-Worlds Consortium for Innovation and Learning

SRI Consulting Business Intelligence

bringing the future into focus

http://www.sric-bi.com

vBus Expo, 26 April 2008

Work and VWs in an Evolutionary Context of the VW IndustryWork and VWs in an Evolutionary Context of the VW Industry

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WORK

ENTERTAINMENT

LEARNING/TRAINING

2008

Phase 1:•SL focus•Sales and Marketing•Branding

Phase 2:•Entertainment•Pre-teens and teens•Connecting toys and

traditional media to VWs

Phase 3:•Greater focus on work•Enterprises recognizing

value of VWs for work•Better integration of Web

and VWs

Phase 1

Phase 2

Phase 3

SL: Second Life

Media anduser interestand attention

Interest in non-SL platforms

VWs and Work TodayVWs and Work Today

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Growing number of professional service firms are using SL as environment for work and collaboration—and some meeting clients in their SL offices

Most large companies are starting to understand and recognize the role VWs can play in collaborative work, but mostly embraced by innovators

Some of key benefits include:

• Can enhance social connections and networking and provide important “virtual water cooler” factor for mobile workers

• Can help build trust among distributed and disconnected team members

• Can improve certain work processes by easily and quickly bringing people together to visualize information and collaborate on certain tasks

• Brings important element of serendipity and random encounters

VWs Can Enable Increased Level of Engagement in WorkVWs Can Enable Increased Level of Engagement in Work

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ENGAGEMENTwhile doing collaborative work

ENGAGEMENTwhile doing collaborative workImmersionImmersion

InteractivityInteractivity

DramaDrama

StorytellingStorytelling

CompetitionCompetition

Social ContextSocial Context

VisualizationVisualization

Growing interest in industry and academia in using and leveragingvideo games, 3D gaming and VW technology in work and learning

Example of Potential Use of VWs for Collaborative Work in Oil IndustryExample of Potential Use of VWs for Collaborative Work in Oil Industry

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Use Scenario: VW Knowledge Platform for Oil Industry

Geophysical andseismic data feeds

Globally distributedexploration and production experts

•Queries of data base•Real-time 3D data visualization

Social networkingand knowledge

sharing roundtables

Global explorationand production sites

Green Phosphor is one company working on developing this technology

Collaborative Training for Environmental, Health and Safety PracticesCollaborative Training for Environmental, Health and Safety Practices

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Future Needs and Likely DevelopmentsThat can Enhance Collaborative WorkFuture Needs and Likely DevelopmentsThat can Enhance Collaborative Work

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Integration of mobile phones and other mobile devices into virtual worlds—to link and bridge the PW and VW

Better integration of various communications and collaboration tools—perhaps including interactive white boarding—between VWs and PW.

New tools for easier and more intuitive navigation—including use of 3D cameras for motion capture and interpretation—and face tracking technology to enhance non-verbal communication.

Easier importing of sophisticated 3D models into all VW platforms

Better and easier-to-use tools for content creation—stimulating more user-generated content in VWs

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bringing the future into focusRecent Survey: Available at http://www.sric-bi.com

Potential Benefits that VWs Can Bring to Virtual Work

Recent Survey: Available at http://www.sric-bi.com

Potential Benefits that VWs Can Bring to Virtual Work

Being together in VW enable a wider range of potentially beneficial interactions with collaborators: 82%

Presence via avatars bring new and useful dimension that enable better connections with collaborators: 80%

Informal social activities in a VW space can help build trust and relationships that can benefit collaborative team work, especially among highly distributed team members: 76%

VWs can give remote workers an opportunity to have informal “water cooler” sessions that they miss by not being co-located with their coworkers: 70%

Co-creating 3D artifacts with collaborators could potentially be very useful: 58%

A group of avatars jointly working in a 3D space can accomplish tasks that would be very difficult or impossible to do on the 2D Web: 56%

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Speed of Adoption of VWs for Collaborative Work in Different Sectors


Speed of Adoption of VWs for Collaborative Work in Different Sectors

High Tech Manufacturing 17.7 32.3 32.3 8.1 9.7

Financial Services 4.8 9.5 17.5 30.2 38.1

Media and Entertainment 41.3 41.3 12.7 3.2 1.6

Architecture 34.9 31.7 28.6 3.2 1.6

Academia 33.3 30.2 25.4 11.1 0

Government 6.3 4.8 23.8 27.9 38.1

Very Rapid-1 2 Moderate-3 4 Very slow-5

Percent of Respondents

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VW Capabilities Critical for Collaborative Work


VW Capabilities Critical for Collaborative Work

Strong security of VW platform for corporate collaborative work

37.1

25.8

14.5 6.5 16.1

Easy to use 60.3

15.9

11.1

12.7

0.0

Wide range of applications for different types of collaborative activities

27.0

27.0

17.5

9.5

17.5

Excellent tools for communication 37.1

30.6

12.9

12.9

6.5

Strong ability to integrate with other collaboration tools the organization is using

34.4

21.3

21.3

18.0

4.9

Very Moderately Not Important-1 2 Important-3 4 important-5

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Challenges to Adoption of VWs for Collaborative Work


Challenges to Adoption of VWs for Collaborative Work

Getting management to recognize the potential benefits of using VWs for collaborative work

41.3 34.9 19.0 4.8 0.0

Making sure every project or team member is comfortable with the use of VWs to work effectively in this new environment

34.9 28.6 30.2 6.3 0.0

Finding ways to integrate VWs with other collaborative tools and technologies that may still be used to complement VWs

16.4 31.1 31.1 19.7 1.6

Deciding which VWs will best meet the organization's evolving needs in the area of collaborative work

4.8 23.8 42.9 17.5 11.1

Very 2 Moderately 4 Not Difficult-1 Difficult-3 Difficult-5

Percent of Respondents who felt Challenges would be mostdifficult

Contact InformationContact Information

Eilif Trondsen, Ph.D.Director

Virtual-Worlds Consortium for Innovation and learning, SRIC-BI

Chairman, eLearning Forum

Telephone: +1 650 859 2665

E-mail: [email protected]

http://www.sric-bi.com/VWC

http://www.elearningforum.com

V Bus Expo E Trondsen

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