UXers are from Mars, BAs are from Venus
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DESIGNERS ARE FROM MARS, SOL Mercury Jupiter Uranus Mars Venus Earth Neptune Saturn IIBA OTTAWA APR 19, 2016 @IIBAOO BAs ARE FROM VENUS. UXers ARE FROM MARS, SUN
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Transcript of UXers are from Mars, BAs are from Venus
DESIGNERS ARE
FROM MARS,
SOL
Mercury
Jupiter
Uranus
Mars
Venus
Earth
Neptune
Saturn
IIBA OTTAWA APR 19, 2016
@IIBAOO
BAs ARE
FROM VENUS.
UXers ARE
FROM MARS,
SUN
GETTING TO
“THE TABLE”
CEO CXO
DESIGN IS POLITICS
inspired by “Thirteen Stripes, Fifty Stars” by
Funct̓ lSpecs
Startup / Consumer / Small Scale
Projects
Wor
k +
$IA IxD /
ProtoVisualDesign
BusinessModelling
UserResearch
Enterprise /Large Scale
Projects
Wor
k +
$
BAwork
UXwork
BAwork
UXwork
HISTORY OF
UX & BA
DESIGN HISTORY
BA HISTORY
Aristotle(384-322 BC)Theories on departmentalization of labour
Taylorism(1880-1910)Analyzed and synthesizedworkflows
Vitruvius(80-15 BC)Vitruvian Triad
Da Vinci(1452-1519)
Typography, sketching, industrial design
“IA”(1968) Don
Norman
(1984)“UX”
“SystemsAnalyst”(1970s)Started working on computer dataanalysis
JJG(2002)
Elementsof UserExperience
Mic
ropr
oces
sor
Adam Smith(1723-1790)Described theprocess used in a pin factory
IIBA/BABOK(2004-2005)
“Human Factors”
(1914-1918)
Design of militaryequipment.
Agile
IAUser researcherInteract̓ n designerUX designerProduct designerProduct Designer
ProductOwnerBusiness analystSystems analystBI analystBusiness processanalyst etc.
BABOK3
BUSINESS ANALYSISBusiness analysis enables an enterprise to articulate needs and the rationale for change, and to design and describe solutions that can deliver value to stakeholders.
Business flows Conceptual models
Use casesUser stories
REQUIREMENTSFUNCTIONAL NON-FUNCTIONAL
Performance ScalabilitySecurityPrivacyUsabilityReliability & many more...
Performance experts Scalability experts
Security expertsPrivacy experts
Reliability experts
NFRsWHO?
Performance ScalabilitySecurityPrivacyUsabilityReliability & many more...
Business analysts
NON-FUNCTIONAL
Performance ScalabilitySecurityPrivacyOperabilityReliability & many more...
NFRsNON-FUNCTIONAL (BABOK2 -2009)
Is the application understandable to users? Operability requirements include the extent to which users can recognize whether an application will actually fulfill their needs, the ease of learning the application, and the usability of the application.
UX?
NFRs
Performance ScalabilitySecurityPrivacyUsabilityReliability & many more...
NON-FUNCTIONAL (BABOK3 - 2015)
“Ease with which a user can learn to use the solution” Learnability
An evidence-based methodology that involves end-users throughout the creative process to identify, conceptualize and design services or products that are measurably easier to use, learn and remember.
WHAT IS UX?
1. User Research2. Usability3. Information Architecture (IA)4. Interaction Design (IxD)5. Visual Design6. Content Strategy (CS)
WHAT IS UX (REALLY)?
THE DESIGN PROCESS
RESEARCH CONCEPT/PROTOTYPE DESIGN DANIEL NEWMAN
BILL BUXTON
THE DESIGN PROCESS
STAKEHOLDERS
ICONS BY: JAVIER CABEZAS / NOUN PROJECT
END USERS
REQUIREMENTS
PROTOTYPE
DEVELOPERS
UXBA
CONFLICT
THE DESIGN PROCESS
STAKEHOLDERS
ICONS BY: JAVIER CABEZAS / NOUN PROJECT
END USERS
DEVELOPERS
REQUIREMENTS
PROTOTYPEDEVELOPERS
CAN WE GET ALONG?
OVERLAPUX BA
Prototyping
BrainstormingObservation
Evangelism
Contextual Inquiries
Card Sorting Competitive Analysis
Task AnalysisInteraction DesignEye Tracking
Data ModelsProcess FlowsBusiness Plan
Use Cases
Feature Prioritization
Gap Analysis
Product Roadmap
Personas
Visual DesignUsability Testing
User Acceptance Testing
Screen FlowsWireframes
Content Strategy+ many more
Decision Modelling
+ many more
Cost AnalysisSkills Analysis
UX + BA
+ more
InterviewsFocus Groups
Journey Maps
BUSINESS MODEL CANVAS EXPERIENCE CANVAS
COMMON MODELS
TOOLBOXUX BA
Axure RP
inVision
Photoshop / IllustratorSketch
BluePrintJamaRequisite Pro
inteGREATTopTeam Analyst
Lucid Charts
Balsamiq
Adobe XDUXPin
RavenFlow
UserTestingOptimal Workshop
MockingBird+ many more
Enterprise Architect
+ many more
CaseCompleteVisio
Proto.io
Mockflow
Wireframe.ccMural
Justinmind
AppseeAdobe AfterEffects
PidocoGliffy
Silverback
Industry1
UXBA
CAREER PATHBA
Project
BAProject
BAProject
BAProject
BAProject
BAProject
BAProject
BAProject
Industry2
UXProject
UXProject
UXProject
UXProject
UXProject
UXProject
Industry1 Industry2 Industry3 Industry4 Industry5 Industry6
UXProject
UXProject
UXProject
UXProject
UXProject
UXProject
UXProject
UXProject
“Developers may believe that they must provide a user interface that precisely matches the prototype, even if more elegant technology and interface approaches exist.”
PROTOTYPE LIMITATIONS
BABOK3 - 2015
MAKING DECISIONS
SUCCESSFUL DESIGN PROJECTS REQUIRE EFFECTIVE COMMUNICATION AND HEALTHY CONFLICT.
@BROWNORAMA
“THESE AREN’T THE DESIGNSYOU’RE LOOKING FOR...”
Confidence
Experience0%
100%
DUNNING-KRUGER EFFECT
None Expert(knowledge)
*Nobel Prize Psychology 2000
UX PROFESSIONALS
User EvidenceUser ResearchDesign Theory
Usability Testing Results, User MetricsContextual Inquiries, Ethnography, Interviews, etc.)Elements (Line, Shape, Typography, Color, etc.) Principles (Proximity, Contrast), Laws (Fitts ̓Law, etc.)
Design Validation Stackby Cennydd Bowles and James Fox
MAKING DECISIONS
BUSINESS ANALYSTS
User Acceptance Testing, Process Metrics JAD Sessions, Focus Groups etc.
Key concepts, techniques and principles (efficiency, process streamlining, risk analysis, etc.)
EvidenceBusiness ResearchBusiness Theory
Business Validation Stackby @Corneliux
MAKING DECISIONS
User EvidenceUser ResearchDesign Theory
EvidenceBusiness ResearchBusiness Theory
MAKING DECISIONSUX PROFESSIONALS BUSINESS ANALYSTS
Elements, Principles, Laws
Theories(Efficiency,Streamlining, etc.)
Deductive Logic Argument
User EvidenceUser ResearchDesign Theory
EvidenceBusiness ResearchBusiness Theory
MAKING DECISIONSUX PROFESSIONALS BUSINESS ANALYSTS
Ethnography, Interviews, Diaries
JAD Sessions,Focus Groups
Inductive Logic Argument
People participate with their guards up,
skeptical and critical.
People can stop themselves from
retaining facts
Stories are much easier to synthesize
People cannot stop themselves from remembering stories
VERBALIZING NEEDSFORMAL CONVERSATION STORY-BASED CONVERSATION
User EvidenceUser ResearchDesign Theory
EvidenceBusiness ResearchBusiness Theory
MAKING DECISIONSUX PROFESSIONALS BUSINESS ANALYSTS
Usability Testing User AcceptanceTesting
Physical World Tested Argument
MAKING DECISIONSUX PROFESSIONALS BUSINESS ANALYSTS
User EvidenceUser ResearchDesign Theory
Evidence
Business ResearchBusiness Theory
. . . . . . . . . . .
. . . . . . . . . . .
$Usability Testing
User AcceptanceTesting
Probability of design project success
MAKING PROJECTIONS
Hiring delay between lead BA and lead UX designer
Probability of conflict between BA and UX
0
100%
2 months
*data from 23 projects
DESIGN HISTORY
BA HISTORY
BA+UXRole?
Aristotle(384-322 BC)Theories on departmentalization of labour
Taylorism(1880-1910)Analyzed and synthesizedworkflows
Vitruvius(80-15 BC)Vitruvian Triad
Da Vinci(1452-1519)
Typography, sketching, industrial design
“IA”(1968) Don
Norman
(1984)“UX”
“SystemsAnalyst”(1970s)Started working on computer dataanalysis
JJG(2002)
Elementsof UserExperience
Mic
ropr
oces
sor
Adam Smith(1723-1790)Described theprocess used in a pin factory
IIBA/BABOK(2004-2005)
“Human Factors”
(1914-1918)
Design of militaryequipment.
Agile
IAUser researcherInteract̓ n designerUX designerProduct designerProduct Designer
ProductOwnerBusiness analystSystems analystBI analystBusiness processanalyst etc.
@corneliux
THANK YOU.QUESTIONS?
#uxba
