UXD WTF

UXD. WTF*?

leisa reicheltguadec 08

*what the $%&!

good afternoon

http://gripes-of-wrath.blogspot.com/2007/09/missing-garden-gnomes.html



user experience

design

user experience

v usability

http://www.flickr.com/photos/38514078@N00/574575352/



Steve Krug

Jenny Preece

Daniel McGracken

Ginny Redish

Ben Schneiderman

Mike Kuniavsky

Jared Spool

Jakob Nielsen




Usability is a term used to denote the ease with which people can employ a particular tool or other human-made object in order to

achieve a particular goal.- wikipedia

goal = hygieneusability = fail

http://www.flickr.com/photos/padday/1513526079



http://www.flickr.com/photos/padday/1513526079

task = recycle rubbish/save the environment



User experience design is a subset of the field of experience design which pertains to the creation of the architecture and interaction models which impact a user's perception of a

device or system. The scope of the field is directed at affecting "all aspects of the user’s

interaction with the product: how it is perceived, learned, and used."

- wikipedia, quoting Donald Norman

http://www.flickr.com/photos/justsmartdesign/2403263189



http://www.flickr.com/photos/justsmartdesign/2403263189

task = house birds



task = exit building

task = arrange delivery

it’s one thing to allow people to complete the task at hand...

... it’s another thing completely to give them a good experience

experience = control, convenience, choice

experience = convenience, simplicity, reduced effort

experience = security, trust

http://www.flickr.com/photos/louisiana/266995045



http://www.flickr.com/photos/louisiana/266995045

experience = humour, friendliness



experience = coolness.

user experience design requires a user-centred approach

A user centred approach helps you discover, define, understand, design for and prioritise genuine user requirements

supposing is good. finding out is better.- mark twain

‘To design an easy-to-use interface, pay attention to what users do, not what they say.

Self-reported claims are unreliable, as are user speculations about future behaviour.’

- jakob nielson

http://www.flickr.com/photos/mugur/153914184/



lab based research

focus groups - care!

field research (ethnography)

longitudinal research (diary study)

demosilverbackapp.com

research analysis(affinity sort)

much more than ‘usability’ findings

Proposition- the value to the customer

Concept- the model for how the value is delivered




Structure- the right elements in the right order




Information- the information required by the user at different stages





Interaction- how the user interacts with the product components






Appearance- what it looks like and how it is arranged







User Experience







User Experience

Usability

Jesse James Garrett. The Elements of User Experience

more often than not, the biggest problems are at the proposition level.

you can’t just move or re-label a button to fix these problems.

a fancy drag & drop or zoom UI most likely isn’t be the answer

business/developer perspective:why take a user centred approach?

- Increased Uptake of Product/Service- Reduced Project Risks (Cost/Time)- Lower Customer Support Time/Costs- Greater Loyalty- Best Resource Allocation


Co

st o

f m

akin

g c

han

ges

1xDuringDesign

100xAfter Launch

6xDuring

Development

R. S. Pressman, “Software engineering: a practitioner’s approach”, McGraw-Hill

- Project teams don’t understand genuine user requirements- even USERS don’t understand genuine user requirements- making late stage changes is slow & expensive- late changes happen because of a lack of understanding of requirements- lots of time wasted on features that don’t create value


strategies for good user experience

1. just do it - get out and do some research - find your end users, watch them, talk to them


1. just do it - get out and do some research - find your end users, watch them, talk to them2. record and share your findings and outcomes (reduce cost, increase value)


1. just do it - get out and do some research - find your end users, watch them, talk to them2. record and share your findings and outcomes (reduce cost, increase value)3. consider developing (and maintaining) personas to represent your users


1. just do it - get out and do some research - find your end users, watch them, talk to them2. record and share your findings and outcomes (reduce cost, increase value)3. consider developing (and maintaining) personas to represent your users

4. don’t just research at the beginning. or the end.


tips for interviewing

tips for interviewing1. good rapport = good research. Spend time making them think you care what they say


2. only *their* experience and opinion counts. Primary evidence only.


2. only *their* experience and opinion counts. Primary evidence only.3. it’s not a test. Ideas and designs are evaluated, not your participants.



4. define your research questions - what do you want to find out?



4. define your research questions - what do you want to find out?5. start questions wide, don’t lead.

just because nobody complains doesn’t mean all the parachutes are perfect- benny hill

UXD. FTW*!

leisa [email protected]

disambiguity.com

mailto:[email protected]


UXD. FTW*!

leisa [email protected]

disambiguity.com

*for the win



UXD WTF

Technology

Transcript of UXD WTF