UX T ING · We’ve got specialist teams that advise and then action Design, UX & UI for your...
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THE ROI OF UX & WHY NOT INVESTING IN IT IS A HUGE PROBLEM FOR YOU.
Transcript of UX T ING · We’ve got specialist teams that advise and then action Design, UX & UI for your...
THE ROI OF UX& WHY NOT INVESTING IN IT IS A HUGE PROBLEM FOR YOU.
“Focus on the user and all else will follow”Rule #1 , Googles “Ten Things” Philosophy.
We’ve taken all our experience in the world of UX and done some reading of the Comprehensive Guide to the ROI of UX, by the team at CAREERFOUNDRY, to bring to you a high level overview of why you need to be paying it a more attention and how we’ll be able to help you achieve that.
THE ROI OF UX
THE ROI OF UX
Good UX is what makes the difference between being part of the best or worst in the world of online.That’s why world class companies invest so heavily
in it as part of their business strategies.
They know UX is the secret weapon for growth.
YOU’RE LEAVING MONEY
ON THE TABLE.
$5,478,300,000,000
$1,420,300,000,000
2020 projected global e-commerce sales with good UX.
Lost because of bad UX35% of money is left on the table
because of bad UX in e-commerce.
YOU’RE LEAVING MONEY ON
THE TABLE.
According to a report from eMarketer, by 2020, e-commerce sales will grow to a global total of about $4.058 trillion.
While that is a huge number, research from the Baymard Institute found that conversion rates for e-commerce could be improved by 35%
through better checkout flow and design . So using that rate, CAREERFOUNDRY came to $1.420 trillion for
e-commerce alone. In the examples given by the Baymard Institute, small UX design fixes could have saved these companies billions of
dollars.
AND I’M OUT…$260 Billion
US online shoppers have abandoned orders due to unsatisfactory checkout flow and design.
27%
AND I’M OUT …
27% of US online shoppers have abandoned an order in the past quarter solely due to a “too long / complicated
checkout process” or 35% abandoned their order because they needed to create an account to continue.
These and the many other reasons, are avoidable and can be addressed through better UX design practices.
PAYBACK IS AWESOME!
The return of investment in UX design is $100 dollars for every $1 invested.
PAYBACK IS AWESOME!
A 2016 design study of 408 different companies found that the more a company invested in and focused on design, the more sales they saw,
the higher their customer retention and customer engagement was, and the faster they moved through their product cycles.
All this simply because they kept UX design, and more importantly, the user, at the very core of their business.
The companies with the highest investment in UX, referred to as “Design Unicorns” saw their sales increase by a considerable 75%, while
companies who were less invested in UX (who considered themselves simply “design-centric”) still saw their sales increase by 60%.
A GROWING OPPORTUNITY
By not investing in UX you’re excluding a customer base. The number of sites that don’t tailor their online user experience to
enable older people to easily use them is staggering. Not only are these older people missing out on satisfying online interactions, but
companies are missing out on a huge source of revenue.
“AT £320BN A YEAR, THE OVER-50S NOW ACCOUNT FOR AROUND 47% OF ALL UK CONSUMER SPENDING.”
- Joseph de Garr Wilkinson, UX & technology talent reruiter, Zalando
“UX can take a good product and multiply its value”Sagi Schrieber, co-founder, Hacking UI
As you’ve no doubt released at this point, UX is where the smart money is spent, but if you’re not totally convinced here are the key highlights:o On average, every dollar invested in UX brings 100 dollars in return. That’s an
ROI of an impressive 9,900 percent.
o According to a study undertaken by Forrester, companies which invest in the user experience see a lower cost of customer acquisition, lower support costs, increased customer retention and increased market share.
o The same study showed that when compared to their peers, the top 10 companies leading in customer experience outperformed the S&P index with more than triple the returns.
THE LONG AND SHORT OF IT
We’ve got specialist teams that advise and then action Design, UX & UI for your digital storefront. We’ve also got geniuses to work with you on how to drive brand engagement, solicit positive sentiment, strengthen your content marketing, SEO &
PPC plus work with you to boost your conversion rate through CRO or help you learn more about your customers through user research as a first step.
Pg 4: https://baymard.com & https://www.emarketer.com
Pg 5: https://baymard.com
Pg 6: https://baymard.com & https://www.emarketer.com
Pg 7: https://baymard.com & https://www.emarketer.com
Pg 8: http://www.forbes.com/
Pg 9: https://www.experiencedynamics.com/
Pg 10: Research from Saga and the Centre for Economic and Business Research
Pg 11: http://www.forbes.com/ & https://go.forrester.com & http://tobystereo.github.io/portfolio/
CAREERFOUNDRY Report: https://s3.amazonaws.com/coach-courses-us/public/theuxschool/uploads/The_Trillion_Dollar_UX_Problem.pdf
REFERENCE LINKS
ECLIPSE
The New Barn, Hurley Hall,Atherstone,
Warwickshire, CV9 2HTWebsite: www.eclipsegroup.co.uk
Tel: +44 (0)1827 871 000Email: [email protected]
