UX survival guide
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![Page 1: UX survival guide](https://reader037.fdocuments.us/reader037/viewer/2022102903/55b6e709bb61eb6e688b46f9/html5/thumbnails/1.jpg)
the
UX Survival Guide
Tools & techniques for creating a betteruser experience and reducing uncertainty
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Nicholas McClay Usability Team Lead @ Forever
Hi, I’m…
@nickmcclay
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My job in a nutshell:
Determine what our users really want
Find out why we haven’t given them that
Do what is needed to change that
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Shaolin Kung-Fu
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Krav Maga
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Certified Bad Asses
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We need the Krav Maga of UX…
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Building a survival kit
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Building a UX survival kit
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Triangle of Uncertainty
Not Certain
VeryCertain
Some Certainty
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Let’s start here
Not Certain
VeryCertain
Some Certainty
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Starts with PeopleMost uncertainty
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List of things that aren’t people
Technology or infrastructure
Business concerns or ideology
Features or products
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Need Validation
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People have problems
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Examples of problems
I want to make more money.
I want to be less stressed.
I want to save time.
Terrible Examples of problems, too generic
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Real examples of problems
I never graduated high school and can’t find steady employment.
I haven’t taken a vacation in 2 years and my marriage is falling apart.
I can’t do the things I used to love because raising my child is absorbing all my time.
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–Tim Ferris
“Creating demand is hard. Filling demand is easier. Don't create a product, then seek
someone to sell it to. Find a market - define your customers - then find or
develop a product for them.”
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Need Validation Storyboard
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Need Validation Storyboard
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Need Validation Storyboard
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Need Validation Storyboard
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Your Problem Our Solution Your Result
Name of Concept
Storyboard Template
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Goals of Need Validation Storyboards
• Do they recognize the problem?
• Do they have boundaries/concerns around your solution?
• Is there urgency or interest in the solution?
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Market Research
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Like… business stuff?
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Social Proof BiasWhen undecided, we tend to follow the patterns
of others
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2 Types of Market Research
Market Reports
Competitive Research
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What to look for in market reports:
Size of the target market
Demographics of the target market
Emerging patterns and trends
Major competitors and influencers
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Where to find market reports?
Consumer Reports
Marketing Intelligence Agencies
Qualified thought leader blogs/articles
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Competitive Research
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Feature Gap AnalysisWhat products do relative to the competition
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Market Space AnalysisWhere products are positioned in the market
relative to each other
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Heuristic Product AnalysisWhere products are positioned in the market
relative to each other
• Focused on curating the best blog content into standalone e-books
• re-inventing the self-publishing space
• Buy a book - gift 4 free copies to your friends (because you will anyways)
Low HighHeuristic
Uniqueness
Complexity
Duration
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Competitive Research Club
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Design Workshop
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–Johnny Appleseed
“Creativity is a stepwise process in which idea A spurs a new but closely related
thought, which prompts another incremental step, and the chain of little mental advances sometimes eventually ends with an innovative idea in a group
setting.”
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!
"Topic
! !## #
Brainstorming
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$!
"Topic
! !## #
Workshopping
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The humble sharpie & post-it
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Radar Diagram
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Radar Diagram
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Abstraction Ladder
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Abstraction Ladder
Statement
Why?
Why?
How?
How?
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Personas
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An archetypical customer profile used for:
•Evaluating feature requirements
•Prioritizing product requirements
•Alignment about user needs within business
What is a Persona?
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Customer Interviews
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Ethnographic Photography
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Relationship Map
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Family of Personas
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Prototypes
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The Role of Prototypes
Quickly validate concept direction
Simulates general user experience and flow between tasks
Identify parts of experience are working poorly
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Prototype fidelity
time
real
ism
Paper Prototypes
Application Prototypes
Interactive Prototypes
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Paper Prototypes
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Paper Prototypes
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Paper Prototypes
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Paper Prototypes
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Paper Prototypes
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Paper Prototypes
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Paper Prototypes
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Advantages of Paper Prototyping
Fast (like less than 30 minutes)
Really high level concept testing
Totally obviously informal and simple
Paper Prototypes
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Interactive Prototypes
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Interactive Prototypes
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Interactive Prototypes
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Lots of Interactive Prototyping tools
Indigo Studio
UX Pin
Invision App
Interactive Prototypes
Justinmind
Proto.io
Axure
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Application Prototypes
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Questions you should ask yourself:
Do we clearly understand our user’s requirements & workflow?
Do we need fidelity to get a realistic response? (projection issues)
Is there anything else we can test faster than building real code?
Application Prototypes
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Next Level of Certainty
Not Certain
VeryCertain
Some Certainty
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Shared Understandingbuild certainty with a
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Design Radiators
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Whiteboards
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Wikis are where designs docs go to die…
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Chat rooms
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Mockups
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–Erik D. Kennedy
“I majored in engineering — it’s almost a badge of pride to build
something that looks awful.”
https://medium.com/@erikdkennedy/7-rules-for-creating-gorgeous-ui-part-1-559d4e805cda
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Aesthetic-Usability EffectWe perceive things that look nicer as easier to use
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Krav Maga of Visual Design:
• https://medium.com/@erikdkennedy/7-rules-for-creating-gorgeous-ui-part-1-559d4e805cda
(Great inspiration for this presentation)
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Design Review
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\
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Focused presentation
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Embrace Curiosity
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–Jared Spool
“Good design, when it’s done well, becomes invisible. It’s only when it’s done poorly that we notice it.”
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When in doubt Revisit Principles
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User Stories
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Agile != UX
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Minimal Viable Product
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Minimal Viable ProductDesirable
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“As a _____________ I want to _____________
so that I can ______________”
Not Optional
Also Not-Optional
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― Douglas Crockford JavaScript: The Good Parts
“We see a lot of feature-driven product design in which the cost of features is not properly accounted. Features can have a negative value to customers
because they make the products more difficult to understand and use.”
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Final Stretch!
Not Certain
VeryCertain
Some Certainty
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Style Guides
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Styleguide Benefits
Take guess work out of visual design
Easy reuse of existing design work
Can vastly improve front-end development speed
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Usability Research
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― Erika Hall, Just Enough Research
“As a designer or a developer, you either care about usability, or you’re a
jerk.”
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Usability Tweaks
Direct interaction with application
Moderator is NOT the designer/developer
Single moderator in the room, others remote viewing only
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Tasks over keywords
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- User
“I’ve read all your buttons!?”
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Question the questions
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Qualitative Research
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User Metrics
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Quantitative Research
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Data driven design
Large scale usage patterns
Testing user assertions against behaviors
A/B testing
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Triangle of Uncertainty
Not Certain
VeryCertain
Some Certainty
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Forbidden Secret Technique!
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Synthesis
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@nickmcclay
Thanks!
UX is about making sure your software solves real problems