UX STRAT USA, Andrew Hinton, "Understanding Context to Shape UX Strategy"
UX STRAT USA: Janaki Kumar, "Creating a Culture of Design-Led Innovation"
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INNOVATION BY DESIGN @janakikumar DESIGN & CO-INNOVATION CENTER, SAP
Transcript of UX STRAT USA: Janaki Kumar, "Creating a Culture of Design-Led Innovation"
INNOVATIONBY DESIGN @janakikumar
DESIGN & CO-INNOVATION CENTER, SAP
2004 2005 2006 2007 2008 2009 2010
$6B
$2.2B
@janakikumarSource: http://www.outsidethebeltway.com/chart-of-the-day-netflix-v-blockbuster-edition/
Reed Hastings
Image source: http://www.businessinsider.com/kodak-bankruptcy-19-2012-1
2001 2002 2005 2007 20092003 2004 2006 2008 20106
9
12
15
Kodak Net Sale ($B)
$13B
Source: https://techcrunch.com/2012/01/21/what-happened-to-kodaks-moment/ @janakikumarImage source: http://www.businessinsider.com/kodak-bankruptcy-19-2012-1
INTREPRENUER
@janakikumar
“That’s cute— but don’t tell anyone about it.”
Steven SassonInventor of Digital photography
on management reaction to his invention, via The New York Times (5/2/2008)
@janakikumarImage source: http://www.digitaltrends.com/cool-tech/two-pioneers-of-digital-photography-honored-by-national-inventors-hall-of-fame/
@janakikumarSource: Geffrey Moore, Best selling author of Crossing the Chasm, Zone to WinVideo source: https://www.youtube.com/watch?v=H4wQ7qavzfc
Cloud Computing
Smart Phones Social Network
Big Data
Internet of Things
Artificial Intelligence
Machine Learning
Customer Expectations
Gig Economy
Human Values(usability, desirability)
Businessviability
Technologyfeasibility
Innovation
@janakikumarSource: Forbes
0
10
20
30
40
50
60
70
1960 1965 1970 1975 1980 1985 1990 1995 2000 2005 2010 2015 2020 2025
Average company lifespan on S&P 500 Index (in years)Projections based on current data
Video source: https://www.youtube.com/watch?v=H4wQ7qavzfc
Source: Digital Pulse 2015”, by Russell Reynolds Associates
HBR.ORGC
MediaTelecom
Consumer financial servicesRetail
TechnologyInsurance
Consumer productsNonprofit
Business & professional servicesEducation
Health careAsset wealth management
Industrial
72%
64
61
57
57
53
52
52
51
50
47
43
39
@janakikumar
If an egg is broken by an outside force, life ends.
If broken by an inside force, life begins.
Great things always begin from the inside.
“
”— Jim Kwik
@janakikumarImage source: http://www.happiemorning.com/2015/06/if-egg-is-broken-by-outside-force-life.html
How might we best harness the potential within organizations
and foster a culture of innovation?
DESIGN-MINDED INTREPRENUER
@janakikumar
• Humanize business software through design
MISSION• Foster a culture of design-led innovation in organizations
@janakikumar
400+Customer
Engagement
450+ 450+Customer
Engagement
@janakikumar@janakikumar
Ice-cream Delivery
@janakikumarImage source: http://www.ethnos.gr/diethni/arthro/o_ellinas_disekatommyriouxos_pou_epikirykse_tous_kleftes_pagoton-64445882/
Private Jet Customization
@janakikumarImage source: http://www.jetoptionsjetcharter.com/wp-content/uploads/2013/01/Global_6000_jet-_LRHR1.jpg
@janakikumar
Sports Website
@janakikumar
Healthcare
@janakikumar
Government Websites
Image source: http://www.info-adv.com/industries/government.html
SAP’s Award Winning Design Recognition
@janakikumar
@janakikumar@janakikumar
How we work
@janakikumar
@janakikumar
•Assess your organization’s innovation readiness
•Win executive support using neuroscience and empathy
•Harness diversity to drive innovation
AGENDA
@janakikumar
•Assess your organization’s innovation readiness
•Win executive support using neuroscience and empathy
•Harness diversity to drive innovation
AGENDA
@janakikumar
40k
30k
20k
10k
$
$
$
$
Jun
’03
Jun
’05
Jun
’07
Jun
’09
Jun
’11
Jun
’13
228%
$39,922.89
$17,522.15
D.INDEXS&P.INDEX
Source: Design Management Institute http://c.ymcdn.com/sites/www.dmi.org/resource/resmgr/Docs DMI_DesignValue.pdf
Design-centric organizations in the United States:
D.INDEX:Whirlpool
FordIBMNike
StarwoodSteelcase
Coca-ColaApple
Newell RubbermaidTarget
StarbucksDisney
Herman MillerP&GIntuit
@janakikumar
The 3 Pillars of Innovation Culture
PEOPLE PROCESS PLACE
@janakikumar
Business expert
PEOPLE with the right skill sets and mindset
@janakikumar
Innovation
Technology expert
Design expert
Empathy Collaboration Iteration
PROCESS that supports innovation, empathy, collaboration and iteration
@janakikumar
PLACE that celebrates collaboration & creativity
inspiring work
@janakikumar
PLACE that celebrates collaboration & creativity
inspiring work
@janakikumar
PLACE that celebrates collaboration & creativity
inspiring work
@janakikumar
fosterinnovationculture.com
@janakikumar
The 4 Stages of Innovation Readiness
InterestedEfforts are grassroots and ad-hoc. Design is seen as a cost.
InvestedDesign is important and some resources are provided, but success is not sustainable.
EngagedCompetent design capabilities are used as part of day-to-day business activities.
ScaledDesign-led innovation is practiced throughout the organization, and design drives business strategy.
1 2 3 4
@janakikumar
contact [email protected] for more information @janakikumar
@janakikumar
55%
1 2 3 432% 13% 0%
Results based on 68 customers’ surveys so far
fosterinnovationculture.com
Common barriers
•Lack of design skill set & Mindset •Product dev process not conducive to innovation •Soloed offices •Lack of executive and middle management support
@janakikumar
to a culture of innovation:
fosterinnovationculture.com
@janakikumar
•Assess your organization’s Innovation readiness
•Win executive support using neuroscience and empathy
•Harness diversity to drive innovation
@janakikumar
AGENDA
Baba Shiv Janaki Kumar
@janakikumar
Customer Experience Design: a Neuroscience Perspective
@janakikumar
• Bring in the customer’s voice
• Find allies who have earned the executive’s trust
• Show evidence of validation results
• Show more than tell
• Engage the IKEA effect
Recommendations:
@janakikumar
When someone is invested in creating something, they value it more.
IKEA Effect
Image source: http://www.dispatch.com/content/stories/local/2015/02/01/the-experience-that-is-ikea.html
•Assess your organization’s Innovation readiness
•Win executive support using neuroscience and empathy
•Harness diversity to drive innovation
@janakikumar
AGENDA
https://vimeo.com/161667423
@janakikumar
Quick failure:No one agrees;nothing happens + everyone gets upset
Slow failure:Everyone agrees;nothing new happens
Too Low Optimal Too High
Amount of Diverse Opinions
Team
Su
cces
sCreative Abrasion
@janakikumar
Practice Practice Practice
@janakikumar
@janakikumar@janakikumar
•Assess your organization’s Innovation readiness
•Win executive support using neuroscience and empathy
•Harness diversity to drive innovation
@janakikumar
SUMMARY
@janakikumar
ARE YOU READY?
Thank you!
Janaki Kumar Vice President Design & Co-Innovation Center, America
SAP Labs 3475 Deer Creek Road Palo Alto, CA 94304
M +1.650.283.8311 T @JanakiKumar [email protected]
@janakikumar
fosterinnovationculture.com
