UX Research & Design - Western Washington...
Transcript of UX Research & Design - Western Washington...
DIGITAL MEDIA DESIGN I
User Experience / Research & Design
USER EXPERIENCE (UX)
Refers to a person’s emotions and attitudes about using a particular product, system or
service; including the practical, experiential, affective, meaningful and valuable aspects of
human–computer interaction and product ownership.
UX TEAM
The design of new products and systems is never done by one person. They are created
by teams formed by people from many disciplines.
ux researcher
information architect interaction designer
visual designer front-end developer ux designer
content strategist
DEVELOPMENT & TESTING
RESEARCHER DESIGNER ENGINEER
USER
EXPERIENCE
SELLING UX TO CLIENTS
Better products Cheaper to fix problems earlier
Less risk Research brings insights
Products that are easy make more $$ User-led products get to market quicker Ease of use is common—user looking for it
WATERFALL MODEL
REQUIREMENTS
DESIGN
BUILD
TESTING
MAINTENANCE
AGILE (ITERATIVE) MODEL
IDEAS CODE
DATA
BUILD FASTER
LEARN FASTER MEASURE FASTER
LEAN UX
A faster development model with less emphasis on deliverables, and instead encouraging designers to show their
work early and often.
WHY USE LEAN?
Determine whether people will buy your product before you build it Listen to your customers throughout the product’s lifestyle
Understand why you should design a test before you design a product Discern the differences between necessary features and nice-to-haves
Learn how minimum viable product affects your UX decisions Use A/B testing in conjunction with good UX practices Speeds up product development process without sacrificing quality
USER CENTERED
Considers the user during all phases by gathering product feedback.
AGILE
Lean UX borrows many methodologies from Agile Development including cross-functional teams, elimination of documentation, and
iterative development cycles.
DATA DRIVEN
Lean UX doesn’t assume a new design or feature is better than what came before it, it uses a deploy-and-test process as a feedback loop
for designers. Designers then learn more about real user behavior.
FAST AND CHEAP
Lean UX strives to eliminate waste by testing hypotheses at all stages thus removing the suprise of a failed product at launch.
ITERATIVE MVP
Building the smallest possible thing needed to validate a hypothesis. This is called a MVP—minimum viable product. This creates an iterative
process where you are constantly building, learning, and then continuing to build based on what you learned.
BRIEFS
Commuting
Sustainability Community
BRIEF
What combination of products and services
will increase the adoption of virtualized healthcare with aging populations?
BRIEF
How can we make commuting suck less?
BRIEF
How can we make commuting suck less? (profound, I know)
Help beginner cyclists learn safety basics while gaining confidence.
Pedal
enter VRwelcome start tutorial
tutorial 1
enter VRsettings
general stats
trophies
profile picture
profile
main dashboard
profile
enter VR
tutorialimage - looping animation
Tutorial Splash
back enter VR
badge/tutorialimage - interac-tive 3D model?
Trophy View
start
end
tutorial node(s)
route map generatedfrom google maps
data, doublesas progress bar
VR Dashboard
Plane that airdrops trophywhen clicked on
(how trophy room is accessed)
trophy room surrounding user,can select trophies based on gaze
Top down view of route mapwith interactive tutorial callouts
Trophy Room
VR Tutorial
simplified environment showingbasic bike tasks
best riding location in roadwith guiding line
more info about trophy,can look at it in more detail
Trophy Detail View
DASHBOARD PROFILETROPHY
PROJECT 1
THE BRIEFS!!
MATH APP
A new math
practice app for all levels
MIAMI BASEL
Interactive
art event app
FOOD DELIVERY
2-way platform for
local eaters & farmers
SURF APP
App that shows
weather and tidal cond.
RESOLUTIONS
Encourages
users to work towards goals
ZOO APP
Interactive zoo game,
and business app
WEATHER APP
Custom weather
forcasting app
GROWING FOOD
Teach people how to grow
food anywhere
ONLINE CINEMA
App that curates select
films to recommend
PROJECT 1
First Steps
VALIDATE YOUR ASSUMPTIONS
Most ideas are based on things that someone thought was good or interesting, rather than something that solves a real problem. This is
why companies need to spend time validating their hypotheses as early as possible.
TASK 1
Write a list of 10 assumptions you have about the product’s market and its users, then use all of the
following methods to validate your assumptions:
Market research Competitor benchmarking Surveys
Ethnographic field studies
CAST A WIDE NET
MARKET RESEARCH
COMPETITOR BENCHMARKING
COMPETITOR BENCHMARKING
SURVEY MONKEY GOOGLE FORMS
Write questions based on what you
hope to learn.
Don’t lead the users
to answers.
Seek out facts not opinions.
Ethnography is a set of qualitative methods to understand and document the everyday
activities and mindsets of a particular cultural group in their habitual environment.
WHAT DO PEOPLE DO AND WHY DO THEY DO IT?
REDEFINE THE BRIEF
The original brief is quite broad and offers many potential directions you could take. Locating a micro-level problem will guide you to design
a meaningful and evidence-based solution, faster and easier.
TASK 2
Based on the early research you performed, narrow your focus and write a new brief that
addresses what your team learned to be the core problem.