UX Poland 2016 - Lea Simpson - Design as a Superpower: exploring forces of good and evil
Transcript of UX Poland 2016 - Lea Simpson - Design as a Superpower: exploring forces of good and evil
From sizzle to sausage
Posters and toasters
The Boardroom
5
Neurodesign
Social Psychology
Behavioural Economics
Gruen Transfer
Casino carpets
@danlockton
Pigs ears
Homeless spikes
The Camden Bench
npr.org
Empathy
≠
Care
quotesgram.com
Lots of clever people talking about this
Designer’s Oath
Designersoath.com
Theguardian.co.uk
DarkPatters.org
www.scripttmag.com
Trick questions
www.darkpatterns.org
Harry Brignull 2016
Harry Brignull 2016
Faraway bill
www.yellowpages.ca
Roach Motel
Harry Brignull 2016
Harry Brignull 2016
Harry Brignull 2016
Harry Brignull 2016
Harry Brignull 2016
Harry Brignull 2016
Harry Brignull 2016
Harry Brignull 2016
Harry Brignull 2016
Harry Brignull 2016
Harry Brignull 2016
Harry Brignull 2016
uk.businessinsider.com
Privacy Zuckering
Additional Workflow
Sneak to
Basket
Add scream gif
10 tweets
45 minutes of phone calls
2 emails
3 threats to sue
Why do good designers go bad?
Good design ≠ good business?
What should we do as designers?
What should we do as an industry?
Why do good designers go bad?
www.huffingtonpost.cpm
Aggressive environments
Emphasis on metrics
Everybody’s doing it
Cannot be parsed
Good design ≠ good business?
www.nhpr.com
Reputation cost
Cost to serve complaints
Missed opportunity
A generation of people
around the world, from
Boston to Bangkok, from
New York to New Delhi,
are making everyday
choices in ways that defy
traditional logic. This
new generation believes
they can and must make
the world better, and they
expect business and
government to get with
the program.
“If I’d only learned in
college that being nice was
good for business I’d have
done it years ago…
As long as it boosts
profitability I don’t think
there is any limit to my
niceness.”
Harry Brignull 2016
What should we do about this as designers?
Am I creating clarity
and autonomy?
Would I design this for
a friend’s mom?
www.scripttmag.com
Trick questions
www.yellowpages.ca
Roach Motel
Sneak to
Basket
What should we do about this as an industry?
Law
Halsburylawexchange.co.uk
Hippocratic Oath
Black market for design
Designer malpractice
Name, shame, scold
Celebration
www.stuff.co.nz
Trust
www.dailymail.co.uk
Money
www.decentdesign.org