UX Methods and Games: Lessons Learned

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User Experience Methods and Games Lessons Learned Remigius Fierley, Director User Experience, SirValUse Consul@ng GmbH, Germany Stephan Engl, Informa@on Science, University of Regensburg, Germany

description

A short presentation on lessons learned applying traditional UX methods to games.

Transcript of UX Methods and Games: Lessons Learned

Page 1: UX Methods and Games: Lessons Learned

User Experience Methodsand Games 

Lessons Learned

Remigius Fierley, Director User Experience, SirValUse Consul@ng GmbH, Germany

Stephan Engl, Informa@on Science, University of Regensburg, Germany

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More demand for external UX research and tes@ng of games

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a growing market

0

25

50

75

100

2004 2008 2015

91

54

25

Es#mated global retail sales, online revenue, digital distribu#on and relevant ad sales in billion

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hQp://www.flickr.com/photos/brandonshigeta/4835770799/

new concepts

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differen@a@on of gamer popula@on

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So what?

Why should we care?

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More demand for external UX research and tes@ng of games

To which extent can our established UX methods be applied?

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different criteria?

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different criteria?

Usability & User Experience• task/goal‐oriented• effec@ve, efficient, sa@sfying

• non‐instrumental quali@es

Playability & Game Experience• ac@vity‐oriented• immersion, challenge, flow, story‐

telling, aesthe@cs, mo@va@on

• ease of use

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our experience

„industry insights“

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test sedng

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data acquisi@on

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free interac@on & thinking aloud

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standardised ques@onnaires

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itera@on

analyse & define build prototype

evaluate

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learnings

• test sedng maQers

• data aquisi@on challenging

• free interac@on crucial

• thinking aloud only par@ally suitable

• ques@onnaires s@ll handcrafed

• itera@on mandatory

• …

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No fundamentally new approach to research and tes@ng required.

Nevertheless, we have to adapt and expand our toolkit.

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new tools

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discussion

• How to deal with insufficient mo@va@on of test par@cipants?

• How can all relevant player experience criteria be adequatly covered during recrui@ng?

• Which methodology is ideally suited for conduc@ng longitudinal studies? 

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