UX Disrupted - a new reality for UX design
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Transcript of UX Disrupted - a new reality for UX design
Introslide: Start alle præsentationer med denne UX DISRUPTED –
A NEW REALITY FOR UX DESIGN Peter Solow, Head of interface Louise W. Klinker, Senior Digital Strategist
UX CAMP CPH 2015
Emneslide: Blank slide kun med emne
HOW WE WORKED WITH HORTEN PRODUCTING TOO MUCH WASTE, NOT SOLVING A PROBLEM AND HOW THE WIREFRAME WAS UX DELIVERABLE
UX DISRUPTED
Statements: Identitetsskabende statements eller vigtige postulater vises på denne type slide. Benyt evt. hvid baggrund eller fotobaggrunde fra serveren.
UX BECAME A DELIVERABLE! SOMETHING THE PROJECT MANAGER COULD SIGN OFF ON!
THE DELIVERABLE
UX DISRUPTED
Indholdsslide: Almindelig indholdsside med stort element
PROBLEM: LACK OF PROBLEM SOLVING!
UX DISRUPTED
Indholdsslide: Almindelig indholdsside med stort element
PROBLEM: THE WIREFRAME AS THE UX DELIVERABLE!
UX DISRUPTED
Indholdsslide: Almindelig indholdsside med stort element
THE TASKS AND RESPONSIBILITY OF A UX DESIGNER IS CHANGING AT THE MOMENT
UX DISRUPTED
Indholdsslide: Almindelig indholdsside med stort element
STARTED MAPPING AND THINKING DIFFERENT ABOUT WHAT A UX DESIGNER NEEDS TO BE ABLE TO DO
UX DISRUPTED
Indholdsslide: Almindelig indholdsside med stort element
THIS IS WHAT IT LOOKS LIKE TODAY
UX DISRUPTED
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THE PROBLEM
UX DISRUPTED
“We have to be able to launch a new service in
6 months – today it takes 3 years!”
Jesper Rønnow, CEO, SKAT
Emneslide: Blank slide kun med emne
HOW WE WORKED ITERATIVELY WITH SKAT PRODUCING LESS WASTE, MORE CROSS DISCIPLINARY AND TESTED CONTINUOUSLY.
UX DISRUPTED
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UX IS A PROCESS
UX DISRUPTED
THE JOB OF THE UX-DESIGNER IS
TO FACILITATE THIS PROCESS
THROUGHOUT THE PROJECT
UX IS NOT A DELIVERABLE
Statements: Identitetsskabende statements eller vigtige postulater vises på denne type slide. Benyt evt. hvid baggrund eller fotobaggrunde fra serveren.
SOLVE PROBLEMS AND KNOW HOW WELL WE HAVE SOLVED THEM
WE WANT TO
UX DISRUPTED
Statements: Identitetsskabende statements eller vigtige postulater vises på denne type slide. Benyt evt. hvid baggrund eller fotobaggrunde fra serveren.
4 CHALLENGES TO UX – AND WHAT WE BELIEVE IN (AT THE MOMENT)
UX DISRUPTED
Indholdsslide:
Almindelig
indholdsside med
stort element
PROBLEM SOLVING VS.“I WOULD LIKE A WEBSITE”
UX DISRUPTED
Indholdsslide:
Almindelig
indholdsside med
stort element
BUSINESS UNDERSTANDING VS. USABILITY
UX DISRUPTED
Indholdsslide:
Almindelig
indholdsside med
stort element
CRAFT TANGIBILITY VS. MAKE WIREFRAMES
UX DISRUPTED
Statements: Identitetsskabende statements eller vigtige postulater vises på denne type slide. Benyt evt. hvid baggrund eller fotobaggrunde fra serveren.
CAN YOU RECOGNISE SOME OF THESE CHALLENGES?
UX DISRUPTED
Indholdsslide:
Almindelig
indholdsside med
stort element
THIS IS AN EXCITING TIME FOR UX DESIGN!
UX DISRUPTED
Statements: Identitetsskabende statements eller vigtige postulater vises på denne type slide. Benyt evt. hvid baggrund eller fotobaggrunde fra serveren.
THANK YOU
UX DISRUPTED
ELEMENTARK
MARKERING
MARKERING
UX DISRUPTED
ØVELSE
ØVELSE
ØVELSE
TEKST
TEKST
TEKST
MARKERING
MARKERING
Indholdsslide: Almindelig indholdsside med punktopstilling
ACTIVITIES IN A SPRINT LOOKS A BIT LIKE THIS
UX DISRUPTED
IDENTIFY PROBLEMS FORMULATE
HYPOTHESES AND
SKETCH OUT IDEAS
BUILD PROTOTYPE MEASURE AND
LEARN
RECOMMENDATION
AND VALIDATION
EXECUTION: BUILD
AND LAUNCH
SPRINT AGAIN
Emneslide: Blank slide kun med emne
WHAT YOU NEED TO BE ABLE TO DO AS A UX DESIGNER
UX DISRUPTED
INDSIGHT PLAN BUILD TEST
FORRETNING
KUNDER
KONKURRENTER
PARTNERE
ANALYTICS
EKSPERTVURDERING
KANALMAPPING
INSPIRATION
ORGANISATION
PROBLEM
HYPOTESE
MÅL OG KPI’ER
KANALSTRATEGI
JOBSTORIES
STRATEGY
KONCEPTSKITSER
FLOW
FRAMEWORK
STRUKTUR
PROTOTYPE
CONTENT GUIDE
SOLUTION
BRUGERTEST
BETASITE
SURVEY
A/B TEST
LEARNING