UX Design and the Internet of Things (UC Berkeley ME290P New Product Development Fall 2015)

7/23/2019 UX Design and the Internet of Things (UC Berkeley ME290P New Product Development Fall 2015)

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Let me begin by telling you a bit about my background. Im a user experience

designer. I was one of the first professional Web designers. This year I am celebrating

professionally designing Web sites for 20 years. This is the navigation for a hot sauce

shopping site I designed in the spring of 1994.

I


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The core of this change is a shift from generic devices and software to specialized

devices and software. When computing was expensive, you had general purpose

devices and general purpose software that had deal with almost every situation. This

necessitated design compromises that resulted in devices and software that could do

almost everything, but did none of it well.

Now that processing is so cheap, you can have a combination of 10, 20, or 30

computing devices and apps for the price of that one device, and you can acquire new

functionality as needed. This means that every device and software package can have a

narrower purpose.

Adobe brush

Haiku deck

IW


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If we chart these two tends, two broad classes of digital products emerge.

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The most interesting thing, however, to me is that these shifts are part of an even larger

transition, one where devices are simultaneously specific AND deeply tied to online

services. In this model, the service provides the majority of the value, and can be

represented either as a dedicated appliance, an app running on a terminal, or anything

in between.

I call these devices service avatars. And this is where much of the Internet of Things

currently lies, at least for consumer products.

JH


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As value shifts to services, the devices, software applications and websites used to

access itits avatarsbecome secondary. A camera becomes a really good appliance

for taking photos for Flickr, while a TV becomes a nice Flickr display that you dont

have to log into every time, and a phone becomes a convenient way to take your Flickr

pictures on the road.

Hardware becomes simultaneously more specialized and devalued as users see

through each device to the service it represents. The hardware exists to get better

value out of the service.

JI


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UX Design and the Internet of Things (UC Berkeley ME290P New Product Development Fall 2015)

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Transcript of UX Design and the Internet of Things (UC Berkeley ME290P New Product Development Fall 2015)