UX Australia Service Design 2016 (Canberra) Designers in the Land of Health

ⓒ Irith Williams UX Australia Service Design 2016 (Canberra)

Designers in the land of health - a map for the uninitatedDesigners in the land of health -

a map for the uninitiated @irithwilliams


Hi, I’m Ashley, the human-centred designer.


FjordKitchen talks: Lorna Ross “Service Design in Health and Health Care.” http://vimeo.com/88746452

http://vimeo.com/88746452


Let




Growth of Sub-specialties at Mayo Clinic


• Medical culture is• Inherently scientific• No decisions without an evidence base, ever• Reductionist• Dislike of ‘messy’ things• Hugely bureaucratic• Extremely high risk environment• Extremely risk-averse culture • - high privacy protocols• Consensus decision-making• Not-for-profit


Michelle Berryman, Vicky Haberman, UX Australia 2011, UX Design in a surgical environment.



Design culture is• Inherently playful• Empiricist, but happy with ‘just enough’

data to move forward• Iterative• Values saturated,‘messy’ data• Collaborative and user-centred• “Fail early, fail often” to iterate• Creative, imaginative, risk-taking culture• Product owner decision-making• Commercial

Medical culture is • Inherently scientific • No decisions without an evidence base,

ever • Reductionist • Dislike of ‘messy’ things • Hugely bureaucratic • Extremely high risk environment • Extremely risk-averse culture • - high privacy protocols • Consensus decision-making • Not-for-profit


Michelle Berryman, Vicky Haberman, UX Australia 2011, UX Design in a surgical environment.



You will endanger patient safety


You can’t see our data



You can’t speak to our staff





You will breach medical protocols

You can’t speak to our staff You will endanger patient safety


Just design something and then we’ll test it…

???

?


I need a strategy…!!


http://nicbidwell.me/interaction-design-research/fieldwork-design/


5 principles from cross-cultural interaction design:

1. embedded-ness

2. reciprocity

3. intrinsic currency

4. modes of interaction

5. crossing knowledge boundaries

Segalowitz M, Brereton M. An examination of the knowledge barriers in participatory design and the prospects for embedded research.

Brereton M, Roe P, Schroeter R, Lee Hong A. Beyond ethnography.



1. embedded-ness• beyond ‘design with’ … it is ‘design from within’• a decision to personally commit and remain within the domain• being situated



1. embedded-ness• beyond ‘design with’ … it is ‘design from within’ • a decision to personally commit and remain within the domain

2. reciprocity




2. reciprocity• what is in it for other stakeholders?• what outcome are they looking for?




2. reciprocity• what is in it for other stakeholders? • what outcome are they looking for?

3. intrinsic currency





3. intrinsic currency• what has value in their culture?• what do people exchange or share?•Hint: scientific publications, scientific reputation, scientific data





3. intrinsic currency• what has value in their culture? • what do people exchange or share?

•Hint: scientific publications, scientific reputation, scientific data

4. modes of interaction



1. embedded-ness • beyond ‘design with’ … it is ‘design from within’ • a decision to personally commit and remain within the domain

2. reciprocity • what is in it for other stakeholders? • what outcome are they looking for?

3. intrinsic currency • what has value in their culture? • what do people exchange or share?


4. modes of interaction• language > scientific, medical• rituals > medical, academic, hierarchical


5 principles from cross-cultural interaction design



3. intrinsic currency• what has value in their culture? • what do people exchange or share?


4. modes of interaction• language > scientific, medical • rituals > medical, academic, hierarchical

5. crossing knowledge boundaries• collaboration


Crossing knowledge boundaries > collaboration >

Co-create a design language


What are the hard, pointy landmarks of healthcare?


1. Metrics


2. Systemic time scarcity


3. Regulatory


Health IT is a graveyard of good intentions…. and the murder weapon is…4. …?


Health IT is a graveyard of good intentions…. and the murder weapon is… 4. Interoperability.

Julian Elliott, Head of Clinical Research, Infectious Diseases Unit, Alfred Hospital, Melbourne


5. Stigma


Hi, I’m Ashley, I’m embedded in a healthcare project.

I’m getting to know the culture. It’s fun to find strategies for co-design in my multi-disciplinary team.


• My team is starting to trust me. They are more relaxed about letting me use design tools because now they know that I ‘get it’….

Hi, I’m Ashley, I’m embedded in a healthcare project.

I’m getting to know the culture. It’s fun to find strategies for co-design in my multi-disciplinary team.


FjordKitchen talks: Lorna Ross Service Design in Health and Health Care

Segalowitz M, Brereton M. An examination of the knowledge barriers in participatory design and the prospects for embedded research doi >10.1145/1738826.1738890

Brereton M, Roe P, Schroeter R, Lee Hong A. Beyond ethnography doi >10.1145/2556288.2557374

Michelle Berryman, Vicky Haberman, UX Design in a surgical environment

http://www.uxaustralia.com.au/conferences/uxaustralia-2011/presentation/ux-design-in-a-surgical-environment/

Thank you!


t @Design4HealthOz

t @irithwilliams

https://www.linkedin.com/groups/5166656

Please join the conversation at:


UX Australia Service Design 2016 (Canberra) Designers in the Land of Health

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