UX Around the World in 300 Seconds
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Transcript of UX Around the World in 300 Seconds
UX Around the Worldin 300 SecondsElizabeth ChestersLadies that UX London
@EChesters
Individualist culture- “Go on, treat yo’self”
6 time-zones across the country
AmericaLocalising for
@EChesters
1 of 11 countries with letters in postcodesInconsistent measurement systemsMars Probe lost contact - NASALow score in Power Distance
The United Kingdom
Localising for
@EChesters
@EChesters
Low Power Distance - McDonald’s
Dutch websiteUK website
Official language is ArabicDesign is flipped horizontallyDesign patterns changeDon’t have letter boxesRetail websites focus on Lookbooks
EgyptLocalising for
@EChesters
@EChesters
Language Differences - McDonald’s Egypt
Arabic website English website
Around 150 spoken languagesNavigation relies on landmarksCommon to not have a surname (in the South)Prefer SMS to communicate
IndiaLocalising for
@EChesters
Colgate toothpaste localises for the Indian market with spicy flavours
@EChesters
8 official languagesMobile users surpass desktopFamily names are before givenRed - dominant cultural colour
ChinaLocalising for
@EChesters
@EChesters
KFC China
Chinese website Canadian website
Thank you!Elizabeth ChestersLadies that UX London
Follow my work at echesters.co.uk