UX and Ethics in Healthcare (Elisa del Galdo)
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20-Sep-2014 -
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Transcript of UX and Ethics in Healthcare (Elisa del Galdo)
2014
UX and Ethics in Healthcare
Elisa del GaldoHead of Customer Experience
Adwoa BaahConsultant
Mette DrabaekProject Assistant
Blue Latitude Network
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Why is UX in healthcare different?
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Patients
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Carers
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Healthcare Professionals
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Advocates
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Pharma
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Reliance and interdependence
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Different goals and objectives
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Bad practice
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“Our families get cancer too”Mark
Works for one of the world’s largest pharma companies.
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Good practice
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Not a normal commercial relationship
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The third party role
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It’s about listening and understanding
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Because healthcare aims to make well
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It’s about hearing all the voices
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Good practice is grounded in ethics
The Lineup๏ Richard Bellaver
- Development of the Code of Conduct
๏ Cory Lebson
- The Ethics of UX “White Labeling”
๏ Donna Tedesco
- Ethics when moderating in UX research
๏ Bill Albert
- The Ethical Landscape of User Experience
๏ Michael Rawlins
- Increasing Conversion rates without comprising UX Ethics
๏ Elisa del Galdo
- UX and Ethics in Healthcare
๏ Kara DeFrias
- Breaking out of the Lab: UX Ethics in the Wild