Uwtwtrbook Jr_final

@UWTwtrBook

Will Twitter for FoodWill Twitter for FoodHow Food Banks are Using Twitter How Food Banks are Using Twitter

by Jessica Robertsby Jessica Roberts

@UWTwtrBook

Why This Sector?Why This Sector?

o Food Bank use is up 30%Food Bank use is up 30%o In WA food insecurity is at 10.2%In WA food insecurity is at 10.2%o Food Banks provide insight into the challenges Food Banks provide insight into the challenges

of other non-profits, dealing with:of other non-profits, dealing with:o Mission-driven messagingMission-driven messagingo Calls to actionCalls to actiono Media fatigueMedia fatigueo Community relianceCommunity relianceo Battling pre-conceived notions and mythsBattling pre-conceived notions and myths

@UWTwtrBook

Food Bank ParticipantsFood Bank ParticipantsHigh Plains Food Bank, Amarillo, TexasHigh Plains Food Bank, Amarillo, Texas@hpfoodbank@hpfoodbank

Detroit Diaper Bank, Detroit, MichiganDetroit Diaper Bank, Detroit, Michigan@DADiaperBank@DADiaperBank

San Francisco Food Bank, San Francisco, CASan Francisco Food Bank, San Francisco, CA@sffoodbank@sffoodbank

Gleaners Food Bank, Detroit, MichiganGleaners Food Bank, Detroit, Michigan@gleaners@gleaners

Second Harvest Food Bank, Santa Clara and San Mateo Counties, CASecond Harvest Food Bank, Santa Clara and San Mateo Counties, CA@2ndHarvest@2ndHarvest

Edmonton Food Bank, Edmonton, CANEdmonton Food Bank, Edmonton, CAN@yegfoodbank@yegfoodbank

@UWTwtrBook

Twitter Account PresenceTwitter Account PresenceMost TransparentMost Transparent

@UWTwtrBook

Twitter Account PresenceTwitter Account PresenceMost CongenialMost Congenial

@UWTwtrBook

Twitter Account PresenceTwitter Account PresenceBest Background & Avatar: 2Best Background & Avatar: 2ndnd Runner-up Runner-up

@UWTwtrBook

Twitter Account PresenceTwitter Account Presence Best Background & Avatar: 1Best Background & Avatar: 1stst Runner-up Runner-up

@UWTwtrBook

Twitter Account PresenceTwitter Account PresenceBest Background & AvatarBest Background & Avatar

@UWTwtrBook

Best Overall Social Media PlanBest Overall Social Media Plan Second Harvest of Santa Clara and San Mateo CountiesSecond Harvest of Santa Clara and San Mateo Counties

@UWTwtrBook


o

URL:URL: http://www.secondharvestfood.org/ http://www.secondharvestfood.org/TwitterTwitter: http://twitter.com/2ndHarvest: http://twitter.com/2ndHarvestBio linkBio link : http://www.secondharvestfood.org/ : http://www.secondharvestfood.org/FacebookFacebook : http://www.facebook.com/pages/San-Jose/Second- : http://www.facebook.com/pages/San-Jose/Second-Harvest-Food-Bank/27104741639Harvest-Food-Bank/27104741639MySpaceMySpace : http://www.myspace.com/secondharvestfood : http://www.myspace.com/secondharvestfoodLinkedInLinkedIn : http://www.linkedin.com/groups?gid=1150377 : http://www.linkedin.com/groups?gid=1150377Org BlogOrg Blog : http://www.shfbnews.blogspot.com/ : http://www.shfbnews.blogspot.com/YouTubeYouTube: : www.youtube.com/user/Secondharvestfoodwww.youtube.com/user/SecondharvestfoodOther Flickr: Other Flickr: http://www.flickr.com/photos/26620744@N04/http://www.flickr.com/photos/26620744@N04/

@UWTwtrBook


@UWTwtrBook

Why @2ndHarvest Works So WellWhy @2ndHarvest Works So Well

““I am a believer in the power of story telling I am a believer in the power of story telling and the power of stories.”and the power of stories.”

» Poppy Pembroke, Author @2ndHarvestPoppy Pembroke, Author @2ndHarvest

@UWTwtrBook


““Hitting all the different aspects of our story Hitting all the different aspects of our story donors, volunteers, and maybe students our donors, volunteers, and maybe students our client stories and staff stories. If I hit every client stories and staff stories. If I hit every angle, then we’ll tell the story of the angle, then we’ll tell the story of the organization.”organization.”

@UWTwtrBook


““Content should be generated naturally. You Content should be generated naturally. You don’t have to think about “what this don’t have to think about “what this fabulous thing is” to put up. Staff doesn’t fabulous thing is” to put up. Staff doesn’t have to go out of their way”have to go out of their way”


@UWTwtrBook

Why @2ndHarvest Works So Well Why @2ndHarvest Works So Well

““In traditional media its ‘What’s the hook?’ No! In traditional media its ‘What’s the hook?’ No! What we do is interesting, who volunteers is What we do is interesting, who volunteers is interesting. We have a lot of stories to tell. The interesting. We have a lot of stories to tell. The first person I run into has a story. Like a truck first person I run into has a story. Like a truck driver for instance; there’s always a story there!”driver for instance; there’s always a story there!”


@UWTwtrBook

Why this site works so wellWhy this site works so well

““There is an old stereotype that the food bank is There is an old stereotype that the food bank is feeding people under a bridge.” In reality, “it’s feeding people under a bridge.” In reality, “it’s less than 10 percent who are homeless. It’s less than 10 percent who are homeless. It’s really working families and the working poor.”really working families and the working poor.”


@UWTwtrBook

Why this site works so wellWhy this site works so well

““Just a few years ago, no one would talk to us, or Just a few years ago, no one would talk to us, or have their pictures taken. People are much have their pictures taken. People are much more willing to talk to us [now]; they are not as more willing to talk to us [now]; they are not as ashamed of their situations. It’s just what’s ashamed of their situations. It’s just what’s happening. Twitter helps tell their story.”happening. Twitter helps tell their story.”


@UWTwtrBook

Tweets from @2ndHarvestTweets from @2ndHarvest

@@desigurrl no problem! Thank YOU for thinking of us as a way to no problem! Thank YOU for thinking of us as a way to honor of your mom! honor of your mom!

RT @RT @desigurrl: Donated money to Second Harvest Food Bank : Donated money to Second Harvest Food Bank benefiting Santa Clara and San Mateo counties today as birthday gift to benefiting Santa Clara and San Mateo counties today as birthday gift to my mom. :)my mom. :)

RT @RT @EricHerboso: RT @: RT @miriamskitchen If you see a homeless If you see a homeless individual struggling with the heat, offer them water. It may save their individual struggling with the heat, offer them water. It may save their life.life.

If you are a non-profit looking for tech volunteers see Google's new If you are a non-profit looking for tech volunteers see Google's new public sector product public sector product www.allforgood.org RT @ RT @craigslist_fndn @ @BAVC

@UWTwtrBook

CreditsCredits

o Jessica Roberts, @thefullreportJessica Roberts, @thefullreporto Creative Commons License:Creative Commons License:

share-and-share alike; non-commercialshare-and-share alike; non-commercialo http://uwtwitterbook.com/about/2009-http://uwtwitterbook.com/about/2009-

presentationspresentations

Uwtwtrbook Jr_final

Technology

Transcript of Uwtwtrbook Jr_final