UW Social Media Certificate ProgramTeam Twitter @uwsmc13

@brittclockwood, @constell8, @kbluher, @neelyolson, @ruthschubert

Ruth’s Infographic

We have great momentum, and exceeded our objectives!

• 381 tweets in 50 days, average 7.6/day

• 200 followers (344% growth), over half are in social media

• x% click-thru rate (17 clicks on x links)

• 53 Retweets and 155 mentions, 20+ with Klout score >45

26 27 28 29 30 31 10

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400Twitter Sent Twitter Mentions Twitter Retweets

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THIS IS A PLACEHOLDER CHARTIt would be great to show our stats visually, with 4 variables:# Sent tweets# Mentions# RTs# Follows

This was we can demonstrate the impact our tweeting had, and call out to the spikes (probably live tweeting at events and in class)

This data may be duplicate with Ruth’s infographic, so will revise accordingly…and make Twitter graph bigger

Key Influential Followers

This relates to followers, right?Are these the most notable?Do you have Klout scores?

Success Highlights

• Live Tweeting at events

• Share useful news and information

• Engage with followers

What drives clicks?

• Social media news

• Event promotion

• Useful tools and tips

• Interesting stat or fact

• Career info (thanks to

UWSMC LinkedIn!)

• Plus company & @mentions

What Drives Retweets?

Drawing InfluentialsUse Hashtags

Engage

Received mentions from the following:

APPENDIX

Goals, Objectives, Strategies #1

Objectives Strategies Tactics

• Increase followers by 30% (to 58), with >5 in social media

• Generate 10 Retweets• Increase overall click-

thru rate to 5% (at least 1/link)

• Get social orgs to reference @uwsmc13 in >1 comm

.

• Increase number and frequency of tweets

• Focus posts on relevant and newsworthy information

• Cross-promote with other UWSMC platforms

• Point 1• Point 2• Point 3

Goal: Increase visibility of UWSMC students in the Seattle social media community

• Post 10-20 tweets per week

• Engage with (RT/Reply) with >5 notable social entities

• Live tweet at 3 or more social media events

• Use relevant hashtags in tweets to increase exposure

Goals, Objectives, Strategies #2

Objectives Strategies Tactics

• Secure followers from at least 3 social influentials (klout)

• Double interactions (RTs, replies, @mentions) from outside UWSMC community

• Get at least 1 positive plug from social influencer

.

• Share our point of view/ask questions to spur convo

• Be bold, yet humble (as stewards of UW)

• Develop dialog with social influentials

• Point 1• Point 2• Point 3

Goal: Position UWSMC students as thought leaders in the field of social media

• Read & post about social media news and trends

• Ask questions in at least half our posts

• RT posts from influentials, reply to engage in convo